지능정보연구 (Journal of Intelligence and Information Systems)

  • 제29권1호
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  • Pages.215-231
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  • 2023
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  • 2288-4866(pISSN)
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  • 2288-4882(eISSN)
한국지능정보시스템학회 (Korea Intelligent Information System Society)
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네트워크 텍스트 분석을 통한 대운하 문화유산에 대한 관광객 인식 연구 : 쑤저우시 핑장역사문화지구의 예

Research on Tourist Perception of Grand Canal Cultural Heritage Based on Network Text Analysis : The Pingjiang Historical and Cultural District of Suzhou City as an example

  • 정청캉 (경기대학교 글로벌비즈니스학과) ;
  • 징치웨이 (경기대학교 글로벌비즈니스학과) ;
  • 남경현 (경기대학교 글로벌비즈니스학과)
  • Chengkang Zheng (Department of Global Business, Kyonggi University) ;
  • Qiwei Jing (Department of Global Business, Kyonggi University) ;
  • Nam Kyung Hyeon (Department of Global Business, Kyonggi University)
  • 투고 : 2022.11.17
  • 심사 : 2023.02.08
  • 발행 : 2023.03.31
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초록

본 논문은 쑤저우의 핑장 역사문화 지구을 예로 들어 Python 기술을 적용한 Ctrip.com에서 1436개의 관광객 댓글 데이터를 수집하고, 네트워크 텍스트 분석 방법을 사용하여 빈도 단어, 의미 네트워크 및 감정을 분석하여 대운하 문화의 관광객 인식 특성과 수준을 평가하였다유산.연구 결과: 평강역사문화지구 관광객들의 인식에 자연인문경관, 역사문화축적, 강남운하 풍경이 잘 나타나 있다 ; 관광객들은 평강로 역사문화지구에 대해 비교적 긍정적인 감정을 가지고 있지만, 지구의 개조와 개선은 여전히 큰 여지가 있다.마지막으로 보호우선, 문화통합, 혁신적 활용 등의 측면에서 대운하 문화유산에 대한 관광객의 인식을 높이기 위한 대책을 제시했다.

Taking Pingjiang historical and cultural block in Suzhou as an example, this paper collects 1436 tourist comment data from Ctrip. com with Python technology, and uses network text analysis method to analyze frequency words, semantic network and emotion, so as to evaluate the tourist perception characteristics and levels of the Grand Canal cultural heritage. The study found that: natural and humanistic landscapes, historical and cultural deposits, and the style of the Jiangnan Canal are fully reflected in the perception of visitors to the Pingjiang Historical and Cultural District; Tourists hold strong positive emotions towards the Pingjiang Road historical and cultural district, however, there is still more space for the transformation and upgrading of the district. Finally,suggestions for measures to improve the perception of tourists of the Grand Canal cultural heritage are given in terms of conservation first, cultural integration and innovative utilization.

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