International journal of advanced smart convergence

The Institute of Internet, Broadcasting and Communication (한국인터넷방송통신학회)
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The Effect of Selection Attributes of Public Delivery Apps and Support for Public Institutions on the Intention of Restaurant Service Providers to Use Public Delivery Apps

  • Se-Yong, Kwon (Dept. of Business Management, Sehan University) ;
  • Li-Ping, Yu (Dept. of Business Management, Sehan University) ;
  • Hyung-Ho, Kim (Dept. of Air Transport and Logistics, Sehan University)
  • Received : 2023.02.14
  • Accepted : 2023.02.18
  • Published : 2023.03.31
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Abstract

Recently, local governments that provide mobile-based public delivery app services have been increasing a lot. The purpose of this study is to analyze whether the restaurant self-employed's public delivery app selection attributes and public institutions' perception of support, which are under economic pressure due to the high delivery fee burden of private delivery apps, affect the intention to use public delivery app services. In this study, the degree of perception of each factor was measured using the Likert 5-point scale, and it was verified through statistical analysis using SPSS. The effect of the selection attribute of public delivery apps and the perception of self-employed people in the restaurant industry on the intention to use the service was empirically analyzed, and the hypothesis was verified using regression analysis. As a result of this study, it was confirmed that convenience, economy, and public interest had a significant effect among the factors of public app selection attributes, and educational support had a significant effect on public institution support.

Keywords

Acknowledgement

This work was supported by Sehan University Research Fund in 2023.

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