DOI QR코드

DOI QR Code

Metaverse Fashion Design Characteristic Comparison Analysis -Focused on Asian Platforms that are Popular in the Republic of Korea-

  • HeeSeon Kim (Graduate School Design&Craft Department, Hongik University)
  • Received : 2023.11.23
  • Accepted : 2023.12.26
  • Published : 2023.12.30

Abstract

People nowadays must adapt to and live with a new software idea known as the "Metaverse" due to an inevitable shift in lifestyle brought on by pandemic effects. However, since the Covid-19 became an endemic, the enthusiasm towards the metaverse platform decreased significantly. But the potential of the metaverse remains a significant area of interest. Experiencing developments in technology can serve as a substantial lesson for the future. Notable metaverse platforms in the Republic of Korea so far include domestic companies such as ZEPETO, IFLAND, ZEP, and the Singaporean company BONDEE. Various metaverse platforms are being launched, and various studies are proceeding. However, there is still value in research specifically analyzed in the field of fashion. In this study, by comparing and analyzing the fashion design on the metaverse platforms ZEPETO, IFLAND, ZEP, and BONDEE, which are well-known in the Republic of Korea, metaverse fashion can be categorized into three types: 'Daily Type,' 'Costume Type,' and 'Unrealistic Type.' Analyzing these types revealed three characteristics of metaverse fashion design: realizable, playfulness, and expressiveness. This study holds significance in gaining foresight and a consistent interest in metaverse fashion by comparing and analyzing the fashion designs of well-known metaverse platforms in Korea.

Keywords

References

  1. Jang, S. (2003). A Study on Clothing Purchase Behavior by Avatar's Fashion Marketing (Unpublished master's thesis), Sookmyung Women's University, Republic of Korea. 
  2. Jeong, H., & Um, K. (2001). The study on avatar types case in the virtual space : Centering on the domestic avatar types. Journal of the Korean Society of Design Culture, 7(1), 319-331. 
  3. Kang, M., & Lee, S. (2020). Multi-Persona's Cases and Meanings-Focusing on 'BUKE', The Journal of Literary Creative Writing, 19(2), 123-143. doi: 10.47057/jklcw.2020.49.05 
  4. Kim, S. (2023, June 21). 그 많던 메타버스 플랫폼은 어떻게 됐을까 [What happened to those many metaverse platform]. ZDNET Korea. Retrieved October 5, 2023, from https://zdnet.co.kr/view/?no=20230620101438 
  5. Ko, I. (2008). Ontological Status of Avatars in Cyber Community. Journal of The New Korean Philosophical Association, 53(3), 3-23. 
  6. Metaverse. (n.d.). Google Trend. Retrieved October 5, 2023, from https://trends.google.com/trends/explore?date=today%205-y&geo=KR&q=metaverse&hl=ko 
  7. Ryu, K. (2023). Study on use the metaverse platform in fashion design. Journal of the Korea Fashion &Costume Design Association, 25(2), 31-44. doi: 10.30751/kfcda.2023.25.2.31 
  8. Yoo, Y., & Choi, J. (2022). A study on the collaboration of metaverse platform Zepeto: Focusing on fashion items. Journal of Basic Design & Art. 23(2), 377-393. doi:10.47294/KSBDA.23.2.26