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Analysis of Animation Technology Characteristics in Korea, the United States, and China - Comparative Analysis of Patent Technology -

한국, 미국, 중국의 애니메이션 기술의 특성 분석 -특허기술비교분석-

  • 정연주 (엔씨소프트 TL Camp 시네마팀) ;
  • 정의섭 (한국과학기술정보연구원 수도권지원)
  • Received : 2023.10.02
  • Accepted : 2023.12.27
  • Published : 2023.12.31

Abstract

As the domestic animation industry is shrinking, it is time to actively respond to changes in new technologies and animation production methods. From 2016 to 2020, through patent information registered in the United States, China, and Korea in the field of animation technology, applicants who are the subject of technology were analyzed and technical policies and strategies pursued by applicants in each country were reviewed. China registered the most patents, so the technical activity index was high, and the US family patent size was high. As a result of positioning analysis, the U.S. market expansion influence decreased over time, China's technological activity gradually increased over time, and Korea's technological activity and family patent size decreased. Reflecting China's rise as the world's largest animation producer, Korea should also develop a policy to support animation.

국내 애니메이션 산업이 위축되고 있어 새로운 기술 및 애니메이션 제작 방식의 변화에 적극적으로 대응해야 할 시점이다. 2016년부터 2020년까지 애니메이션 기술 분야에서 미국, 중국, 한국에 등록된 특허정보를 통해 기술 주체인 출원인을 분석하고 각국 출원인이 추구하는 기술 정책 및 전략을 검토하였다. 중국이 가장 많은 특허를 등록하여 기술 활동성 지수가 높았으며, 미국의 시장 확보 지수가 높게 나타났다. 포지셔닝 분석 결과, 시간이 지남에 따라 미국의 시장 확보 영향력은 감소하였고, 중국의 기술 활동은 시간이 지남에 따라 점차 증가하였으며, 한국의 기술 활동성 및 시장 확보 지수는 감소하였다. 세계 최대 애니메이션 제작국으로 부상한 중국을 반영하여 한국도 애니메이션 지원정책을 개발해야 한다.

Keywords

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