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A Conjoint Analysis on the Preference Analysis of the Han River Skyline Focus on the Apgujeong Apartment District in the Han River Embankments, Seoul

컨조인트 분석(Conjoint analysis)을 이용한 한강 변 스카이라인 형태 선호도 분석 연구 - 한강 변 압구정 아파트지구를 중심으로 -

  • Kang, Song-Hee (Graduate School of Environmental Studies, Seoul National University) ;
  • Jang, Chang-Hee (Graduate School of Environmental Studies, Seoul National University) ;
  • Lee, Jae-Seung (Department of Environmental Design, Graduate School of Environmental Studies, Seoul National University)
  • 강송희 (서울대학교 환경대학원 협동과정 조경학) ;
  • 장창희 (서울대학교 환경대학원 환경조경학과 도시환경설계전공) ;
  • 이제승 (서울대학교 환경대학원)
  • Received : 2023.10.19
  • Accepted : 2023.11.29
  • Published : 2023.12.10

Abstract

With a growing interest in the Han River Skyline, which greatly influences Seoul's image, careful consideration of the skyline form has become crucial in the redevelopment plans for apartment complexes along the Han River. The Seoul Metropolitan City government has lifted the height limitations for apartments along the Hang River to cultivate a vibrant skyline. However, traditional skyline analysis often overlooks specific attributes, limiting the provision of precise guidelines for Seoul's unique skyline plans. Despite advancements in Digital Twin technology, only some tools effectively manage urban skylines with preferred shapes. Hence, this study aims to make a substantial contribution to the advancement of a Digital Twin 3D modeling program capable of effectively managing urban skylines. This is achieved through the utilisation of Conjoint Analysis, which assesses the importance of each attribute in determining the preferred skyline shape. Focusing on Apgujeong apartment complexes along the Han River currently undergoing redevelopment or planned for redevelopment, the study analyses the preferred skyline shape to propose standards for the Digital Twin 3D modeling program development. It also suggests that Conjoint Analysis can be beneficial in this process.

서울의 이미지에 큰 영향을 주는 한강 스카이라인에 관한 관심이 높아지며, 한강 주변 아파트 단지재건축 계획에서 스카이라인 형태에 대한 고려가 중요해지고 있다. 서울시는 한강 연접부 아파트 높이 제한 기준을 없애고 대상지 특성에 맞는 적절한 높이를 계획해 유연하고 창의적인 스카이라인을 유도하고 있다. 그러나 기존 스카이라인 분석 방법은 구체적인 스카이라인 속성과 수준을 고려하지 않아, 새로운 서울의 스카이라인 계획을 위한 구체적인 선호 스카이라인 형태 제시에 한계가 있다. 또한, 디지털 트윈 3D 모델링 프로그램의 발전에도 아직까지 선호 형태를 반영하면서 도시 스카이라인을 효과적으로 관리할 수 있는 프로그램은 일부에 불과하다. 따라서, 본 연구에서는 도시 스카이라인을 효과적으로 관리할 수 있는 디지털 트윈 3D 모델링 프로그램 개발에 기여하고자 선호되는 스카이라인 형태 결정에 각 속성의 중요성을 평가할 수 있는 컨조인트 분석을 활용한다. 한강을 따라 위치한 재개발 계획이 있거나 곧 재개발이 들어가는 압구정 아파트 단지를 대상으로 한 선호 스카이라인 분석을 통해 본 연구는 디지털 트윈 3D 모델링 프로그램 개발을 위한 선호 스카이라인 형태의 기준을 제안한다. 또한, 이 개발 과정에서 컨조인트 분석이 유용한 방법으로 활용될 수 있음을 제안한다.

Keywords

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