Journal of Internet of Things and Convergence (사물인터넷융복합논문지)

The Korea Internet of Things Society (한국사물인터넷학회)
권호 표지
DOI QR코드

DOI QR Code

Research on Management Strategies for Intellectual Property Activities to Improve Corporate Performance

기업의 성과 제고를 위한 지식재산활동의 경영전략 연구

  • Sangho Lee (Dept. of Smart Business, Mokpo National University) ;
  • Kwangmoon Cho (Dept. of Electronic Commerce, Mokpo National University)
  • 이상호 (목포대학교 스마트비즈니스학과) ;
  • 조광문 (목포대학교 전자상거래학과)
  • Received : 2023.11.10
  • Accepted : 2023.12.24
  • Published : 2023.12.31
Download PDF
⟨ Previous Next ⟩

Abstract

The purpose of this study is to provide a rational management strategy to improve the management performance of companies through intellectual property activities. Through this study, we aim to explore countermeasures to strengthen competitiveness in a changing global environment. A survey of 200 companies was conducted from September 1 to October 30, 2023. Statistical analysis was conducted using frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, multiple regression analysis, and difference analysis. The conclusions are as follows. First, the impact of intellectual property activities on management performance was found to be creation and utilization. Second, the impact of management strategies on management performance was found to be differentiation strategy, cost advantage strategy, and concentration strategy. Third, cost advantage strategy has a partial mediation effect on the relationship between creation activities and managerial performance of intellectual property activities. Fourth, the differentiation strategy has a partial mediating effect on the relationship between the creation of intellectual property activities and managerial performance. In addition, differentiation strategy has a full mediating effect on the relationship between the utilization of intellectual property activities and performance. Fifth, concentration strategy has a partial mediating effect on the relationship between intellectual property activity utilization and management performance. Sixth, there is a difference between creation activities, protection activities, utilization activities, cost advantage strategy, differentiation strategy, financial performance, and non-financial performance based on venture certification status. As the importance of intellectual property is increasing in the era of technological hegemony, IoT companies will need to improve their management performance through venture certification and strategies utilizing intellectual property in order to secure future competitiveness. Based on this study, we hope that IoT companies will maximize their performance by implementing efficient strategies that consider IP activities.

본 연구 목적은 기업의 지식재산활동을 통한 경영성과를 제고할 수 있는 합리적인 경영전략을 제공하는 것이다. 이러한 연구를 통하여 변화하는 글로벌 환경에서 경쟁력을 강화할 수 있는 대응 방안을 모색하고자 한다. 2023년 9월 1일부터 10월 30일까지 200개 기업을 대상으로 설문조사를 실시하였다. 통계분석은 빈도분석, 탐색적 요인 분석, 신뢰도 분석, 상관관계분석, 다중회귀분석, 차이분석을 실시하였다. 결론은 다음과 같다. 첫째, 지식재산활동에서 경영성과에 미치는 영향은 창출활동과 활용활동으로 나타났다. 둘째, 경영전략에서 경영성과에 미치는 영향은 차별화 전략, 원가우위 전략, 집중화 전략으로 나타났다. 셋째, 원가우위 전략은 지식재산활동의 창출활동과 경영성과의 관계에서 부분매개효과가 확인되었다. 넷째, 차별화 전략은 지식재산활동의 창출활동과 경영성과의 관계에서 부분매개효과가 확인되었다. 또한 차별화 전략은 지식재산활동의 활용활동과 성과의 영향관계에서 완전매개효과가 확인되었다. 다섯째, 집중화 전략은 지식재산활동의 활용활동과 경영성과의 관계에서 부분매개효과가 확인되었다. 여섯째, 벤처인증 여부에 따른 창출활동, 보호활동, 활용활동, 원가우위 전략, 차별화 전략, 재무성과, 비재무성과는 차이가 나타났다. 기술패권 시대에 지식재산의 중요성은 높아지고 있기 때문에 사물인터넷 기업의 미래 경쟁력 확보를 위해서는 기업의 벤처 인증과 지식재산을 활용한 전략으로 경영성과를 상승시켜야 할 것이다. 이러한 연구를 기반으로 사물인터넷 기업이 지식재산활동을 고려한 효율적인 전략 추진으로 성과가 극대화되길 기대한다.

Keywords

References

  1. Bank of Korea, 2021 Intellectual Property Trade Balance, 2021.
  2. Korea Institute Intellectual Property, Research on Intellectual Property Policy Development Direction for Future Technological Change, 2022.
  3. C.H.Kim, "Thinking after Globalization: Historical Imagination is Needed," Monthly Public Policy, Vol.214, pp.75-78, 2023.
  4. N.J.Mun, Is the Interest Rate Hike Cycle Over?, Daishin Securities Research Center, 2023.
  5. J.H.Min, "The Meaning and Implications of the Biden Administration's 'Derisking' with China," IFANS FOCUS, Vol.2023, No.22, pp.1-5, 2023.
  6. E.K.Cho, "Supply Chain Strategy of High-Tech Industries and Our Response as Seen through China's Export Controls: Focusing on the Semiconductor and Battery Industries," KIET Industrial Economic Review Monthly, No.298, pp.17-25, 2023.
  7. M.I.Kim, "A Study on the Impact of Intellectual Property Management Activities on Management Performance," Mokpo National University Graduate School, Doctoral Dissertation, 2021.
  8. Korea Intellectual Property Office, Research on the Methodology of Intellectual Property Management Certification System for Small and Medium-Sized Enterprises, 2022.
  9. Korea Institute Intellectual Property, Discovering Future Intellectual Property Issues and Researching Mid-to Long-term Intellectual Property Strategies, 2017.
  10. K.H.Lee, "The Effect of Business Environments, Organizational Culture and Management Strategy on Management Control System and Business Performance," Korea National University of Transportation Graduate School, Doctoral Dissertation, 2017.
  11. G.S.Cho, "A Study on the Methodology of Valuation of Technoogy Intangible Asset," Chonbuk National University Graduate School, Doctoral Dissertation, 2002.
  12. B.G.Lee, "A Study on the Impact of Technology Commercialization Factors on the Performance of Technology Commercialization," Hansung University Graduate School, Master's thesis, 2014.
  13. S.W.Baek, "An Improvement of the Business Performance through the Relationship Analysis between Intellectual Property Management Consulting Service Quality and Intellectual Property Management Activity in SMEs," Konkuk University Graduate School, Doctoral Dissertation, 2017.
  14. J.T.Kim, "Capacity to Strengthen Intellectual Property Capabilities of the Domestic Machinery Industry," Machinery Industry, Vol.40, No.6, pp.26-34, 2010.
  15. Korea Intellectual Property Office, Trend Survey of New Intellectual Property Rights and Efficient Policy Response Measures, 2010.
  16. Korea Invention Promotion Association, Intellectual Property Management Strategy Manual PART I, II, 2011.
  17. S.S.Lee, "R&D Productivity and IP-related Activities in Machinery Industry," The Journal of Intellectural Property, Vol.2, No.1, pp.95-105, 2007. https://doi.org/10.34122/jip.2007.06.2.1.95
  18. M.Porter, Competitive Strategy: Techniques for Analyzing Industries and Competitors, The Free Press, New York, 1980.
  19. S.T.Kwon, "Study on the Effects of Strategy, Competencies, Organizational Structure and their Interactions on the Performance of Hospitals," Graduate School of Yonsei University, Doctoral Dissertation, 2003.
  20. S.J.Kong, "The Effects of Business Strategy on Business Performance: IT Applicability with Parameter and Regulation Effect," Graduate School of Hoseo University, Doctoral Dissertation, 2014.
  21. K.W.Park, "Business Strategy, Performance Measurement Systems and Organizational Performance," Graduate School of Sogang University, Doctoral Dissertation, 2006.
  22. R.Simons, "The Role of Management Control Systems and Business Strategy: An Empirical Analysis," Accounting, Organizations and Society, Vol.12, No.4, pp.357-374, 1987. https://doi.org/10.1016/0361-3682(87)90024-9
  23. S.H.Shin, "The Effects of Business Strategy and the Use of Budget System on Budgetary Slack Creation, Managerial Short-term Orientation and Organizational Performance, Sogang University Graduate School, Doctoral Dissertation, 2011.
  24. K.H.Lee, "The Effect of Business Environments, Organizational Culture and Management Strategy on Management Control System and Business Performance," Graduate School of Korea National University of Transportation, Doctoral Dissertation, 2017.
  25. J.I.Kim, "Impact of Management Strategy for Vocational Rehabilitation Facilities on Management Performance," Graduate School of Woosuk University, Master's Thesis, 2014.
  26. H.J.Eun, "Effects of Management Control Systems through Behavior Traits of Personnels on Managerial Performances in Hospital Organizations," Graduate School of Konyang University, Doctoral Dissertation, 2009.
  27. R.S.Kaplan and D.P.Norton, "The Balanced Scorecard Measures That Drive Performance," Harvard Business Review, January, pp.71-79, 1992.
  28. D.G.Lee, "An Empirical Study on the Effects of Organizational Culture and Business Strategy on the Organizational Effectiveness," Graduate School of Yongin University, Doctoral Dissertation, 2012.
  29. C.K.Ryu, "A Study on the Effect of Small Business Entrepreneurs Support Project on Job Creation: Focusing on Jeollanam-do," Mokpo National University Graduate School, Doctoral Dissertation, 2020.
  30. W.H.Jung, D.H.Roh, S.L.Min and S.B.Lee, "The Effects of Technological Innovation Strategies on Management Performance in Venture Firms: Focused on the Mediating Effects of Technology Commercialization," Management Consulting Research, Vol.16, No.1, pp.61-77, 2016.
  31. Y.H.Cho, "An Empirical Study on the Environment, Business Strategy and Business Performance of Export Firms," The Journal of Professional Management, Vol.21, No.2, pp.363-381, 2018.
  32. Woori Financial Management Research Institute, Current Status and Challenges of Intellectual Property Activities in Korea, 2013.
  33. W.E.Baker and J.M.Sinkula, "Environmental Marketing Strategy and Firm Performance: Effects on New Product Performance and Market Share," Journal of the Academy of Marketing Science, Vol.33, No.4, pp.461-475, 2005. https://doi.org/10.1177/0092070305276119