과제정보
This Article is financially supported by Gachon University (GCU-2023-04770001).
참고문헌
- Andrew, W. P., Damitio, J. W., & Schmidgall, R. S. (2006). Financial management for the hospitality industry. New Jersey, U.S.: Pearson Prentice Hall.
- Baucus, D. A., Baucus, M. S., & Human, S. E. (1993). Choosing a franchise: How base fees and royalties relate to. Journal of Small Business Management, 31(2), 91-104.
- Bang, D.-H. (2017). The determinants of royalty in restaurant franchise system: evidence from U.S. restaurant industry. Seoul, Korea: Thesis for Master's in Kyunghee University
- Box, G. E., & Cox, D. R. (1964). An analysis of transformations. Journal of the Royal Statistical Society: Series B (Methodological), 26(2), 211-243. https://doi.org/10.1111/j.2517-6161.1964.tb00553.x
- Buchan, J., Frazer, L., Zhen Qu, C., & Nicholls, R. (2015). Franchisor insolvency in Australia: Profiles, factors, and impacts. Journal of Marketing Channels, 22(4), 311-332. https://doi.org/10.1080/1046669X.2015.1113487
- Calderon-Monge, E., & Huerta-Zavala, P. (2015). Brand and price: Key signals when opening a franchise outlet. Journal of Promotion Management, 21(4), 416-431.
- Castrogiovanni, G. J., & Justis, R. T. (2002). Strategic and contextual influences on firm growth: an empirical study of franchisors. Journal of Small Business Management, 40(2), 98-108. https://doi.org/10.1111/1540-627X.00043
- Castrogiovanni, G. J., Combs, J. G., & Justis, R. T. (2006). Resource scarcity and agency theory predictions concerning the continued use of franchising in multi-outlet networks. Journal of Small Business Management, 44(1), 27-44. https://doi.org/10.1111/j.1540-627X.2006.00152.x
- Chong, Y.-K., Park, S.-S., & Koo, W.-I. (2009). A study on the correlation between financial ratio and operating performance considering the characteristics of foodservice companies. Culinary Science & Hospitality Research, 15(4), 212-226. https://doi.org/10.20878/cshr.2009.15.4.018018018
- Choi, J.-H., Park, K.-W., & Ban, H.-J. (2016). The determinants of managerial performance of franchise chains:Focused on resource-based view. Korean Journal of Management Accounting Research, 16(1), 29-52.
- Dada, O. (2023). Curbing franchisee failure: A systematic review of the empirical evidence. Journal of Small Business Management, 61(4), 1991-2037. https://doi.org/10.1080/00472778.2021.1883039
- Dutta, S., Zbaracki, M.J., & Bergen, M. (2003). Pricing process as a capability: a resource-based perspective. Strategic Management Journal, 24(7), 615-630.
- El Akremi, A., Perrigot, R., & Piot-Lepetit, I. (2015). Examining the drivers for franchised chains performance through the lens of the dynamic capabilities approach. Journal of Small Business Management, 53(1), 145-165.
- Falbe, C. M., Dandridge, T. C., & Kumar, A. (1999). The effect of organizational context on entrepreneurial strategies in franchising. Journal of Business Venturing, 14(1), 125-140. https://doi.org/10.1016/S0883-9026(97)00099-2
- Federal Trade Commission (2023). 2022 Franchise Business Status Statistics Presentation. Sejong, Korea: FTC. Retrived October 1, 2023, from https://www.ftc.go.kr/www/selectReportUserView.do?key=10&rpttype=1&report_data_no=9987
- Gujarati, D. N., & Porter, D. C. (2009). Basic econometrics (5th ed.). New York, U.S.: McGrawHill/Irwin.
- Ha, H.-Y., Lee, K.-D., & Bhang, J.-H. (2016). A new understanding of corporate brand valuation in Korea: An application of K-BPI. Academy of Customer Satisfaction Management, 18(1), 199-216.
- Hinterhuber. A. (2004). Towards value-based pricing-An integrative framework for decision making. Industrial Marketing Management, 33(8), 765-778. https://doi.org/10.1016/j.indmarman.2003.10.006
- Hinterhuber. A. (2008). Customer value-based pricing strategies: Why companies resist. Jouranl of Business Strategy, 29(4), 41-50. https://doi.org/10.1108/02756660810887079
- Hinterhuber. A. (2013). Pricing orientation, pricing capabilities, and firm performance. Management Decision, 51(3), 594-614. https://doi.org/10.1108/00251741311309670
- Hoy, F., Perrigot, R., & Terry, A. (2017). Handbook of Research on Franchising, Cheltenham, U.K.: Edward Elgar Publishing.
- Hsu, L. T., Jang, S., & Canter, D. D. (2010), Factors affecting franchise decisions in the restaurant industry, Journal of Hospitality & Tourism Research, 34(4), 440-454. https://doi.org/10.1177/1096348009350647
- Jeon, D.-Y., & Yoon, B.-S. (2021). The effect of the franchisor characteristics and start-up cost on franchisee performance: Moderating effect of the number of employee and education cost. Korean Corporation Management Review, 28(3), 129-154. https://doi.org/10.21052/KCMR.2021.28.3.07
- Kalyanam, K. (1996). Pricing decisions under demand uncertainty: A Bayesian mixture model approach. Marketing Science, 15(3), 207-221. https://doi.org/10.1287/mksc.15.3.207
- Kaufmann, P. J., & Dant, R. P. (2001). The pricing of franchise rights. Journal of Retailing, 77(4), 537-545. https://doi.org/10.1016/S0022-4359(01)00053-7
- Kim, E.-J., Ju, M.-J., & Lee, Y.-K. (2016). Impact of instrumental factors on dissatisfaction and complaint behaviors: Moderating role of expected profitability. Journal of Distribution Science, 14(9), 95-110. https://doi.org/10.15722/JDS.14.9.201609.95
- Kim, H.-S., Park, J.-Y., & Kim, J.-H. (2019). The determinants of franchise growth: Revisiting Castrogiovanni and Justis (2002). Journal of Franchising, 5(2), 1-16. https://doi.org/10.22985/KASOF.2019.5.2.001
- Kim, J.-Y., & Lim, Y.-K. (2019). Determinants and effects of royalty in franchise business: An exploratory study. Journal of Franchising, 5(1), 1-29.
- Kwon, Y.-J., & Lee, J.-H. (2015). The effects of support, interactional justice and moral hazard of food service franchise system on the relationship satisfaction and the relationship. Journal of Hospitality and Tourism Studies, 17(3), 212-230
- Lafontaine, F. (1992). Agency theory and franchising: Some empirical results. The Rand Journal of economics, 23(2), 263-283. https://doi.org/10.2307/2555988
- Lafontaine, F., & Blair R. D. (2009). The evolution of franchising and franchise contracts: Evidence from the United States. Entrepreneurial Business Law Journal, 3(2), 382-434.
- Lee, E.-J., & Cho, C.-H. (2012). A study on the effects of franchise's factors and performance: Analysis disclosure agreement. The Korean Journal of Franchise Management, 3(2), 20-38.
- Lim, Y.-K., & Yun, H.-G. (2012). Franchise relationships. Seoul, Korea: Moonumsa.
- Lindgreen, A., & Wynstra, F. (2005). Value in business markets: What do we know? where are we going? Industrial Marketing Management, 34(7), 732-748. https://doi.org/10.1016/j.indmarman.2005.01.001
- Maruyama, M., & Yamashita, Y. (2012). Franchise fees and royalties: Theory and empirical results. Review of Industrial Organization, 40(3), 167-189.
- Michael, S. C. (2009). Entrepreneurial signaling to attract resources: The case of franchising. Managerial and Decision Economics, 30(6), 405-422. https://doi.org/10.1002/mde.1460
- Michael, S. C., & Combs, J. G. (2008). Entrepreneurial failure: The case of franchisees. Journal of Small Business Management, 46(1), 73-90. https://doi.org/10.1111/j.1540-627X.2007.00232.x
- Miller, D., and Friesen, P. (1984). Organizations: A Quantum view. Englewood Cliffs, NJ: Prentice Hall.
- Min, B.-B., & Choi, K.-W. (2011). The effect of franchise system on firm performance in restaurant industry. Journal of Tourism and Leisure Research, 23(6), 457-470.
- Oxenfeldt, A., & Kelly, A. (1969). Will successful franchise systems ultimately become wholly-owned chains? Journal of Retailing, 44(4), 69-83.
- Panda, S., Paswan, A. K., & Mishra, S. P. (2019). Impact of positioning strategies on franchise fee structure. Industrial Marketing Management, 81(1), 30-39.
- Panda, S., Thapa, S., Paswan, A. K., & Mishra, S. P. (2023). Franchising: a signaling perspective. Journal of Business & Industrial Marketing, 38(4), 813-827. https://doi.org/10.1108/JBIM-09-2020-0418
- Park, S.-H., & Han, S.-S. (2018). The Relation among brand value, relationship value, market orientation and performance in B2B. The Journal of Industrial Distribution & Business, 9(9), 53-62. https://doi.org/10.13106/ijidb.2018.vol9.no9.53.
- Phillips, R. (2005). Pricing and revenue optimization, California, U.S.: Stanford University Press.
- Roh, Y. S. (2002). Size, growth rate and risk sharing as the determinants of propensity to franchise in chain restaurants. International Journal of Hospitality Management, 21(1), 43-56. https://doi.org/10.1016/S0278-4319(01)00014-7
- Sammut-Bonnici, T., & Channon, D.F. (2015). Pricing Strategy. New York, U.S.: Wiley Encyclopedia of Management.
- Seong, B.-S., & Kim, J.-H. (2017). A study on the effect of characteristics of franchisor on brand awareness and loyalty. Journal of Franchising, 3(1), 22-54.
- Shane, S., Shankar, V., & Aravindakshan, A. (2006). The effects of new franchisor partnering strategies on franchise system size. Management Science, 52(5), 773-787. https://doi.org/10.1287/mnsc.1050.0449
- Shin, B.-S. (2017). A Study on Performance of Franchise Firms after Participating Evaluation Scheme. Journal of Franchising, 2(2), 67-84.
- Shin, B.-S., & Kim, H. (2018). Franchise level evaluation and business performance of franchise participating level evaluation. Journal of Foodservice Management, 21(2), 117-136.
- Song, B.-H., Ahn, S.-S., & Park, J.-Y. (2006). A research on difference of selection attributes on franchised restaurants by the prospective franchisees, International Journal of Tourism Management and Sciences, 20(3), 97-117.
- Sun, K. A., & Moon, J. (2023). Franchisors' strategic pricing approaches for franchise fee decisions and the moderating role of the competitive condition: Evidence from the Korean franchising market. Administrative Sciences, 13(9), 194.
- Sung, D.-K., Wu, J.-P., & Lee, H.-G. (2012). A study on brand selection property of preliminary business founder in food service franchise foundation. Korean Journal of Franchise Management, 3(1), 92-110.
- Toytari, P., Rajala, R., & Alejandro, T. B. (2015). Organizational and institutional barriers to value-based pricing in industrial relationships. Industrial Marketing Management, 47(5), 53-64. https://doi.org/10.1016/j.indmarman.2015.02.005
- Ulaga, W. (2003). Capturing value creation in business relationships: A customer perspective. Industrial marketing management, 32(8), 677-693. https://doi.org/10.1016/j.indmarman.2003.06.008
- Ulaga, W., & Eggert, A. (2005). Relationship value in business markets: The construct and its dimensions. Journal of Business-to-Business Marketing, 12(1), 73-99. https://doi.org/10.1300/J033v12n01_04
- Vazquez, L. (2005). Up-front franchise fees and ongoing variable payments as substitutes: An agency perspective. Review of Industrial Organization, 26(4), 445-460. https://doi.org/10.1007/s11151-005-0983-z
- Wilson, D., & Jantrania, S. (1994). Understanding the value of a relationship. Asia-Australia Marketing Journal, 2(1), 55-66. https://doi.org/10.1016/S1320-1646(94)70278-1
- Windsperger, J. (2001). The fee structure in franchising: A property rights view. Economics letters, 73(2), 219-226. https://doi.org/10.1016/S0165-1765(01)00491-8
- Woll, M. (1969). Sources of revenue to franchisor and their strategic implications. Journal of Retailing, 44(4), 14-20.
- Wooldridge, J. M. (2015). Introductory econometrics: A modern approach (6th ed.). Massachusetts, U.S.: Cengage learning.
- Yoon, J.-H., & Lee, J.-H. (2004). The strategic fee structure for improving the competitiveness of restaurant franchise. Journal of Foodservice Management, 7(2), 83-99.
- Yoon, J.-H., & Lee, J.-H. (2005). The relationship between franchisor and franchisee's performance. Journal of Foodservice Management, 8(2), 211-228.
- Zachary, M. A., McKenny, A. F., Short, J. C., Davis, K. M., & Wu, D. (2011). Franchise branding: An organizational identity perspective. Journal of the Academy of Marketing Science, 39(4), 629-645. https://doi.org/10.1007/s11747-011-0252-7