참고문헌
- Alexander, N.(2009), "Brand Authentication: Creating and Maintaining Brand Auras", European Journal of Marketing, 43(3/4), 551-562.
- Amatulli, C., Guido, G. and Nataraajan, R.(2015), "Luxury Purchasing among Older Consumers: Exploring Inferences about Cognitive Age, Status, and Style Motivations", Journal of Business Research, 68(9), 1945-1952. https://doi.org/10.1016/j.jbusres.2015.01.004
- Arora, A. S., McIntyre, J. R., Wu, J. and Arora, A.(2015), "Consumer Response to Diffusion Brands and Luxury Brands: The Role of Country of Origin and Country of Manufacture", Journal of International Consumer Marketing, 27(1), 3-26.
- Batra, R., Ramaswamy, V., Alden, D. L., Steenkamp, J. B. E. and Ramachander, S.(2000), "Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries", Journal of Consumer Psychology, 9(2), 83-95. https://doi.org/10.1207/S15327663JCP0902_3
- Bearden, W. O. and Etzel, M. J.(1982), "Reference Group Influence on Product and Brand Purchase Decisions", Journal of Consumer Research, 9(2), 183-194. https://doi.org/10.1086/208911
- Bendix, R.(1992), "Diverging Paths in the Scientific Search for Authenticity", Journal of Folklore Research, 29(2), 103-132.
- Beverland, M. B., Lindgreen, A. and Vink, M. W.(2008), "Projecting Authenticity through Advertising: Consumer Judgments of Advertisers' Claims", Journal of Advertising, 37(1), 5-15. https://doi.org/10.2753/JOA0091-3367370101
- Beverland, M.(2005), "Brand Management and the Challenge of Authenticity", Journal of Product and Brand Management, 14(7), 460-461.
- Bilkey, W. J. and Nes, E.(1982), "Country-of-Origin Effects on Product Evaluations", Journal of International Business Studies, 13(1), 89-100.
- Chao, P.(2001), "The Moderating Effects of Country of Assembly, Country of Parts, and Country of Design on Hybrid Product Evaluations", Journal of Advertising, 30(4), 67-81. https://doi.org/10.1080/00913367.2001.10673652
- Chen, S., Wright, M. J., Gao, H., Liu, H. and Mather, D.(2020), "The Effects of Brand Origin and Country of Manufacture on Consumers' Institutional Perceptions and Purchase Decision Making", International Marketing Review, 38(2), 343-366. https://doi.org/10.1108/IMR-08-2019-0205
- Chinen, K., Jun, M. and Hampton, G. M.(2000), "Product Quality, Market Presence, and Buying Behavior: Aggregate Images of Foreign Products in the US", Multinational Business Review, 8(1), 29-29.
- Coffey, S. and Kabadayi, S.(2020), "Consumers' Purchase Intentions of Bi-National Products: Effects of Country-of-Brand, Country-of-Manufacture, and Trusting Beliefs", Journal of Global Marketing, 33(1), 18-33. https://doi.org/10.1080/08911762.2019.1579398
- Gilmore, J. H. and Pine, B. J.(2007), "Authenticity: What Consumers really want", Harvard Business Press.
- Goldman, R. and Papson, S.(1996), "Sign Wars: The Cluttered Landscape of Advertising", Guilford Press.
- Guevremont, A. and Grohmann, B.(2016), "The Brand Authenticity Effect: Situational and Individual Level Moderators", European Journal of Marketing, 50(3/4), 602-620. https://doi.org/10.1108/EJM-12-2014-0746
- Ha-Brookshire, J. and Yoon, S. H.(2012), "Country of Origin Factors Influencing US Consumers' Perceived Price for Multinational Products", Journal of Consumer Marketing, 29(6), 445-454. https://doi.org/10.1108/07363761211259250
- Hamzaoui, L. and Merunka, D.(2006), "The Impact of Country of Design and Country of Manufacture on Consumer Perceptions of Bi-national Products' Quality: an Empirical Model Based on the Concept of Fit", Journal of Consumer Marketing, 23(3), 145-155. https://doi.org/10.1108/07363760610663303
- Hamzaoui-Essoussi, L., Merunka, D. and Bartikowski, B.(2011), "Brand Origin and Country of Manufacture Influences on Brand Equity and the Moderating Role of Brand Typicality", Journal of Business Research, 64(9), 973-978.
- Han, C. M.(1989), "Country Image: Halo or Summary Construct?", Journal of Marketing Research, 26(2), 222-229. https://doi.org/10.1177/002224378902600208
- Han, Y. J., Nunes, J. C. and Dreze, X.(2010), "Signaling Status with Luxury Goods: The Role of Brand Prominence", Journal of Marketing, 74(4), 15-30. https://doi.org/10.1509/jmkg.74.4.015
- Hong, S. and Wyer, R. S.(1989), "Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective", Journal of Consumer Research, 16(2), 175-187. https://doi.org/10.1086/209206
- Hong, S. and Wyer, R. S.(1990), "Determinants of Product Evaluation: Effects of the Time Interval between Knowledge of a Product's Country of Origin and Information about its Specific Attributes", Journal of Consumer Research, 17(3), 277-288. https://doi.org/10.1086/208557
- Hui, M. K. and Zhou, L.(2003), "Country-of-Manufacture Effects for Known Brands", European Journal of Marketing, 37(1/2), 133-153. https://doi.org/10.1108/03090560310458664
- Insch, G. S. and McBride, J. B.(2004), "The Impact of Country-of-Origin Cues on Consumer Perceptions of Product Quality: A Bi-National Test of the Decomposed Country-of-Origin Construct", Journal of Business Research, 57(3), 256-265. https://doi.org/10.1016/S0148-2963(02)00323-5
- Johansson, J. K., Douglas, S. P. and Nonaka, I.(1985), "Assessing the Impact of Country of Origin on Product Evaluations: A New, Ethodological Perspective", Journal of Marketing Research, 22(4), 388-396. https://doi.org/10.1177/002224378502200404
- Johnson, Z. S., Tian, Y. and Lee, S.(2016), "Country-of-Origin Fit: When does a Discrepancy between Brand Origin and Country of Manufacture Reduce Consumers' Product Evaluations?", Journal of Brand Management, 23(4), 403-418.
- Kang, I., Lee, J., Shin, M. M., and Shin, G.(2014), "Brand Competency as a Market Segmentation Method for Brand R&D in the Asian Luxury Market", Service Business, 8, 113-133. https://doi.org/10.1007/s11628-013-0189-7
- Kennick, W. E.(1985), "Art and Inauthenticity", The Journal of Aesthetics and Art Criticism, 44(1), 3-12. https://doi.org/10.1111/1540_6245.jaac44.1.0003
- Leigh, T. W., Peters, C. and Shelton, J.(2006), "The Consumer Quest for Authenticity: The Multiplicity of Meanings within the MG Subculture of Consumption", Journal of the Academy of Marketing Science, 34(4), 481-493. https://doi.org/10.1177/0092070306288403
- Lim, K. and O' Cass, A.(2001), "Consumer Brand Classifications: an Assessment of Culture-of-Origin Versus Country-of-Origin", Journal of Product and Brand Management, 10(2), 120-136. https://doi.org/10.1108/10610420110388672
- Lowenthal, D.(1992), "Counterfeit Art: Authentic Fakes?", International Journal of Cultural Property, 1(1), 79-104. https://doi.org/10.1017/S0940739192000067
- Morhart, F., Malar, L., Guevremont, A., Girardin, F. and Grohmann, B.(2015), " Brand Authenticity: An Integrative Framework and Measurement Scale", Journal of Consumer Psychology, 25(2), 200-218. https://doi.org/10.1016/j.jcps.2014.11.006
- Napoli, J., Dickinson, S. J., Beverland, M. B. and Farrelly, F.(2014), "Measuring Consumer-Based Brand Authenticity", Journal of Business Research, 67(6), 1090-1098. https://doi.org/10.1016/j.jbusres.2013.06.001
- Samantha Kumara, P. A. P. and Canhua, K.(2010), "Perceptions of Country of Origin: An Approach to Identifying Expectations of Foreign Products", Journal of Brand Management, 17(5), 343-353. https://doi.org/10.1057/bm.2009.28
- Sharma, P.(2011), "Country of Origin Effects in Developed and Emerging Markets: Exploring the Contrasting Roles of Materialism and Value Consciousness", Journal of International Business Studies, 42(2), 285-306. https://doi.org/10.1057/jibs.2010.16
- Shaw, D., Newholm, T. and Dickinson, R.(2006), "Consumption as Voting: an Exploration of Consumer Empowerment", European Journal of Marketing, 40(9/10), 1049-1067. https://doi.org/10.1108/03090560610681005
- Srinivasan, N., Jain, S. C. and Sikand, K.(2004), "An Experimental Study of Two Dimensions of Country-of-Origin (Manufacturing Country and Branding Country) Using Intrinsic and Extrinsic Cues", International Business Review, 13(1), 65-82. https://doi.org/10.1016/j.ibusrev.2003.05.004
- Tse, D. K. and Gorn, G. J.(1993), "An Experiment on the Salience of Country-of-Origin in the Era of Global Brands", Journal of International Marketing, 1(1), 57-76. https://doi.org/10.1177/1069031X9300100105