Science of Emotion and Sensibility (감성과학)

Korean Society for Emotion and Sensibility (한국감성과학회)
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Affective Responses to ASMR Using Multidimensional Scaling and Classification

다차원척도법과 분류분석을 이용한 ASMR에 대한 정서표상

  • Received : 2022.04.08
  • Accepted : 2022.06.07
  • Published : 2022.09.30
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Abstract

Previous emotion studies revealed the two core affective dimensions of valence and arousal using affect-eliciting stimuli, such as pictures, music, and videos. Autonomous sensory meridian response (ASMR), a type of stimuli that has emerged recently, produces a sense of psychological stability and calmness. We explored whether ASMR could be represented on the core affect dimensions. In this study, we used three affective types ASMR (negative, neutral, and positive) as stimuli. Auditory ASMR videos were used in Study 1, while auditory and audiovisual ASMR videos were used in Study 2. Participants were asked to rate how they felt about the ten adjectives using five-point Likert scales. Multidimensional scaling (MDS) and classification analyses were performed. The results of the MDS showed that distinctions between auditory and audiovisual ASMR videos were represented well in the valence dimension. Additionally, the results of the classification showed that affective conditions within and across individuals for within- and cross-modalities. Thus, we confirmed that the affective representations for individuals could be predicted and that the affective representations were consistent between individuals. These results suggest that ASMR videos, including other affect-eliciting videos, were also located in the core affect dimension space, supporting the core affect theory (Russell, 1980).

이전 정서연구에서는 다양한 정서유발자극을 이용한 정서 차원 연구들을 통해 쾌불쾌 차원(valence)과 각성 차원(arousal)이란 두 가지의 핵심정서(core affect) 차원을 밝혔다. 최근 등장한 ASMR은 심리적 안정감, 편안함 등의 정서를 유발하는데, 이런 새로운 자극 또한 핵심정서차원에 위치하는지, 사람들에게 일으키는 정서표상은 어떤 양상을 보이는지 확인하고자 하였다. 본 연구는 3가지 정서유형(부정, 중립, 긍정)으로 구분한 ASMR 영상을 자극으로 사용하였다. 연구1에서는 청각 ASMR, 연구2에서는 청각 및 시청각 ASMR을 자극으로 사용하였고, 각 자극마다 10가지의 형용사에 대해 5점 리커트 척도로 정서경험을 보고받았다. 자료수집 이후 다차원척도법과 분류분석을 실시하였다. 다차원척도법 결과, 청각 및 시청각 ASMR 모두 핵심정서차원인 쾌불쾌 차원에서 잘 구분되었다. 분류분석 결과, 동일한 감각양상 및 서로 다른 감각양상의 ASMR에 대한 참가자 개인의 정서표상 구분과 참가자들간 정서표상 구분이 잘 이뤄졌다. 종합적으로 본 연구는 다른 정서유발자극들과 같이 ASMR 또한 핵심정서차원에 위치한다는 것을 시사한다는 점에서 기존의 Russell(1980)의 핵심정서차원 이론을 지지한다. 또한, 감각양상에 상관없이 ASMR에 대한 참가자 개인의 정서표상이 예측가능하며, 참가자들의 정서표상이 일관적이라는 점을 시사한다.

Keywords

Acknowledgement

이 논문은 한국연구재단 4단계 BK21사업(전북대학교 심리학과)의 지원을 받아 연구되었음(No. 4199990714213).

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