Non-Productive Consumption in Contemporary Architecture as a High Culture - Meaning of Skin-deep and Ephemeral -

고급문화로서의 현대건축의 비생산적 소비 - 표피적임과 덧없음의 의미를 중심으로 -

Today's architecture refers to the status of art in the modern sense rather than non-representation and formality, and it is captured that cultural consumers continue to imply that Architecture is considered a high culture. Thus, the purpose of this study is to find out the meaning of the ornamental trend of skin-deep and ephemeral of contemporary Architecture through a theoretical review of consumption, not the logic of productivity. Modern avant-garde art to represent progress and modernity accelerated the differentiation of senses by collapsing the orthodox high culture. Meanwhile, modern architecture which combines art and usefulness forced the representation of abstraction as an unspoken Ornamental representing modernity. Due to the strictness of modernism, the spectacle which collectively refers to extreme visibility has been cited in critical discourse. In the society of spectacle and consumption images proliferate illimitably, and everything has been regarded as an object of exchange, and capital reproduces exchange value and sign value. The most strategic resistance in this society is the over-adaptive Simualtion, and consequently tlathe meaning of symbolic exchange can be found. In the flood of images, the bourgeois culture of critical intonation is surrendering to pure culture, and the anti-art experiment of architecture is being attempted steadily. After the limitations of Taylorism and Fordism, architectural mannerism presents the meaning of novelty as a contradictory word, and the logic of unnecessary and excessive ornament appears as a sensitization of architecture. Nowdays architects are constantly creating unusual things, rejecting the present and returning to the system of construction, or conversely leading to the illusion of Baroque mannerism. Unlike personal luxury acting as a means of accumulating capital, contemporary architectural luxury is a cultural experiment on virtuality. Today's architectural luxury for individuals has become like a gift without a price, creating a symbolic exchange, which does not mean novelty and compulsion to overthrow the system. The unproductive consumption of architecture is the consumption of things that are not necessary to approach the essence.