Improvement Plans of the Entrepreneurial Ecosystem Using Importance-Performance Analysis

IPA 분석을 통한 창업생태계 개선방안 도출

  • Kim, Su-Jin (Department of Global Entrepreneurship, Dankook University) ;
  • Seo, Kyongran (INDUSTRIAL BANK OF KOREA) ;
  • Nam, Jung-Min (Department of Global Entrepreneurship, Dankook University)
  • 김수진 (단국대학교 일반대학원 미래ICT융합.창업학과) ;
  • 서경란 (IBK경제연구소) ;
  • 남정민 (단국대학교 일반대학원 미래ICT융합.창업학과)
  • Received : 2022.07.10
  • Accepted : 2022.08.26
  • Published : 2022.08.30

Abstract

Recently, various studies on the entrepreneurial ecosystem have been conducted. The entrepreneurial ecosystem is composed of various elements such as entrepreneurs, governments, and infrastructure, and these factors interact to contribute to economic development. The purpose of this study was to analyze differences in importance and performance of the entrepreneurial ecosystem for startups using the importance-performance analysis (IPA) method. Based on this, the importance and current level of the components of the entrepreneurial ecosystem were identified and policy implications were presented. The results of the study are as follows. The importance ranking was in the order of startup support program(4.43), startup funding (4.39), market accessibility(4.30). The ranking of performance was startup support program(3.81), ease of starting a business(3.76), support for startup support institutions(3.66), and startup funding(3.66). All elements of the entrepreneurial ecosystem showed higher importance than performance. This means that the components of the entrepreneurial ecosystem in Korea are recognized as important, but do not play a significant role in terms of performance for startups. In addition, the factors with the highest improvement in the importance-performance matrix were 「safety nets for startup failure」, 「culture of acceptance of failure」, 「ease of market entry」, 「ease of startup survival」, and 「ease of exit」. This study suggested improvement measures such as establishing a social safety net, improving awareness of startup failure culture, matching successful startups, strengthening scale-up support by growth stage, easing regulations in new business fields, and diversifying investment recovery strategies.

최근 창업생태계 연구는 다양하게 진행되고 있다. 창업생태계는 창업가, 정부, 인프라 등 다양한 요소로 구성되어 있고 이러한 요소는 상호작용하면서 경제발전에 이바지한다. 본 연구의 목적은 IPA(importance-performance analysis) 방법을 활용하여 창업자를 대상으로 중요도 및 성취도 차이를 분석하였다. 이를 바탕으로 창업생태계 구성요소의 중요도와 현재 수준을 파악하여 정책적 시사점을 제시하였다. 연구 결과는 다음과 같다. 창업자들의 중요도 순위는 ①창업지원 프로그램(4.43) ②창업자금조달(4.39) ③시장진입용이성(4.30)순으로 나타났다. 성취도 순위는 ①창업지원프로그램(3.81) ②회사설립의 용이성(3.76) ③창업지원기관지원(3.66), 창업자금 조달(3.66) 순으로 높게 나타났다. 창업생태계의 모든 요소는 중요도가 성취도보다 높게 나타났다. 이는 한국의 창업생태계 구성요소는 중요하게 인식되고 있으나 창업자들에게 성취도 측면에서 크게 작용하지 못하는 것을 의미한다. 또한, 중요도-성취도 매트릭스에서 가장 개선순위가 높은 요인은 「창업 실패 시 안전망」, 「실패수용문화」, 「시장진입 용이성」, 「창업 후 생존 용이성」, 「출구용이성」 순으로 나타났다. 본 연구에서는 창업생태계의 발전을 위하여 사회안전망 구축, 창업 실패 문화 인식개선, 성공창업자 매칭, 성장단계별 스케일업 지원 강화, 신사업분야 규제 완화, 투자회수 전략 다양화 등의 개선방안을 제시하였다.

Keywords

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