Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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A Case Study on Re:Design Collaboration for Sustainable Fashion Industry Revitalization

지속가능한 패션산업활성화를 위한 리디자인 협업 사례분석

  • Kim, Minji (Dept. of Fashion Design, Sejong University) ;
  • Lee, Kyujin (Dept. of Textiles & Fashion Design, Hansei University)
  • 김민지 (세종대학교 패션디자인학과) ;
  • 이규진 (한세대학교 섬유패션디자인학과)
  • Received : 2022.08.29
  • Accepted : 2022.09.22
  • Published : 2022.09.30
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Abstract

The fashion industry is considered hazardous and a threatened to the environment. Due the negative perception, the industry should focus on sustainability as a social role. Therefore, several redesign fashion collaborations mainly focusing on renewing abandoned resources are already in place. The research method was based on previous studies, and 3 characteristics were derived: Redesign collaboration between fashion companies, Redesign collaboration between fashion & heterogeneous industries, and Redesign collaboration between the fashion industry & non-profit organizations. Those 3 characteristics were reviewed using 4 criteria. First, to establish and maximize the sustainable brand image and to be the best examples in environmental management, the organization endeavors to collaborate with various industries, institutions, and designers. Second is the expansion of the customer network through the spread of value consumption. Third is the creation of new values through a resource circulation structure. This means that the resource circulation structure system helps the partners to minimize on wastage. Fourth is the spread of de-boundary lines and the possibility of brand growth. Through collaboration with other industries, the boundaries of materials used in the fashion industry started to blur, thus expanding the continuous brand growth potential. The study derived the characteristics of redesign collaboration by systematically analyzing the cases. Further, the study looks forward to analyzing the characteristics of the products processed by redesign fashion collaborations in future research.

Keywords

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