Journal of Korean Society of Industrial and Systems Engineering (산업경영시스템학회지)

Society of Korea Industrial and System Engineering (한국산업경영시스템학회)
권호 표지
DOI QR코드

DOI QR Code

An Empirical Study on Consumer Value Factors in the Sustainable Competitiveness of Mobile Shopping Channels

모바일 쇼핑채널의 지속가능한 경쟁력에 영향을 미치는 소비자 가치 요인에 관한 연구

  • Huh, Hoon (Department of Business Administration, Baekseok Arts University) ;
  • Kim, Sun Young (Department of English Education, Mokpo National University)
  • 허훈 (백석예술대학교 경영학부) ;
  • 김선영 (국립목포대학교 영어교육과)
  • Received : 2022.08.07
  • Accepted : 2022.09.22
  • Published : 2022.09.30
Download PDF
⟨ Previous Next ⟩

Abstract

The development of ICT technology has created new channels for product sales and promotion, which not only make information accessible to customers as easy as possible, but also provide consumers with much more absolute and comparative information. Modern consumers are exposed so many shopping channels currently, especially mobile-based channels have grown significantly and have become the center of the market. It is true that mobile shopping has led the growth of overall online shopping with the recent development of mobile devices such as smartphones and related software. The importance of strengthening corporate competitiveness and mobile-based management strategies through on line channels continues to increase. At this point, this study attempted to investigate the influencing factors by focusing on the entire distribution channel and mobile shopping channels. As most of previous studies were focused on Internet shopping malls or specific channels, So the research on mobile channels can be judged to be timely and appropriate. Furthermore, it can be said that mobile shopping channels are now presenting empirical implications. In conclusion, it provides practical implications to examine the management strategy of mobile shopping channels from the perspective of consumer value.

Keywords

References

  1. Alba, J., Lynch, J., Weitz, B., Janiszewsk, C., Lutz, R., and Sawyer, R., Interactive Home shopping: Consumer, Retailor, and Manufacturer Incentives to Participate in Electronic Marketplaces, Journal of Marketing, 1997, Vol. 23, pp. 411-454.
  2. Baker, J., Nome, B., Krishman, R., and Dhruv, G., The Effect of Store Name, Brand Name and Price Discounts on Consumers Evaluations and Purchase Intentions, Journal of Retailing, 1998, Vol. 74, pp. 331-352. https://doi.org/10.1016/S0022-4359(99)80099-2
  3. Bauer, R.A., Consumer Behavior as Risk Taking Dynamic Marketing for a changing World, American Marketing Association: Chicago, 1999, pp. 389-398.
  4. Charla, M., Naresh, M., and Rigdon, E., Experiential Value: Conceptualization, measurement and application in the catalog and Internet shopping environment, Journal of Retailing, 2001, Vol. 77, pp. 39-56 https://doi.org/10.1016/S0022-4359(00)00045-2
  5. Charla, M., Naresh, M., and Rigdon, E., The effect of dynamic retail experiences on experiential perceptions of value: an Internet and catalog comparison, Journal of Retailing, 2016, Vol.78, pp. 51-60.
  6. Choi, Y.J. and Kim, W.K., Strategies for Continuous Transactions with Customers for B2B Software Retailers, Journal of Distribution Science, 2018, Vol. 16, No. 12, pp. 81-93. https://doi.org/10.15722/JDS.16.12.201812.81
  7. Chul P., A Study on the Effect of Internet Information Search Value on Internet Shopping Behavior, Marketing Research, 2018, pp. 143-162.
  8. Deborah, L.C., Pamela, K., and Michael, W., Little, Using key informant insights as a foundation for e-retailing theory development, Journal of Business Research, 2002, Vol. 55, pp. 629-636. https://doi.org/10.1016/S0148-2963(00)00203-4
  9. Ha, T.K., A Study on the Effects of Consumer Characteristics on the Choice of Non-Store Sales Channels: Through the Intercomparison of Catalogs, TV Home Shopping, and Internet Shopping Malls, National Seoul Univ., 2001.
  10. Hoffman, D.L., Thomas, P.N., and Patrali, C., Commercial Scenarios for the Web: Opportunities and Challenges, Journal of Computer-Mediated Communication, 1997, Vol. 12 pp. 23-45.
  11. Jwa, I.Y. and Park, K.H., Effect on Purchase Intention in Online Shopping Malls: Focusing on Value Creation Factor, Journal of Society of Korea Industrial and Systems Engineering, 2022, Vol. 45, No. 2. pp. 23-32.
  12. Jagdish, N., Sheth, D., Banwari, M., and Bruce, N., Customer Behavior, The Dryden Press, 1999.
  13. Jarvenpa, S.L. and Todd, P.A., Consumer Reactions to Electronic Shopping on the World Wide Web, International Journal of Electronic Commerce, 1997, Vol. 1, No. 2, pp. 59-88 https://doi.org/10.1080/10864415.1996.11518283
  14. Kim, D. H., A Study on the Effects of Internet Retail Store Characteristics on Shopping Value and Customer Relationship Characteristics, Chung Nam Univ. 2017.
  15. Kim, D.G., Lee, M.K., and Choi, E.J., An Exploratory Study on Consumer Risk Perception of Internet Shopping, Korea Marketing Journal, 2001, pp. 36-53.
  16. Kim, S.Y. and Park, S.Y., A study on factors influencing purchase intention in e-commerce, Consumer Research, 2006, pp. 45-66.
  17. Li, H., Kuo, C., Lepkowska, E., and Russell, M.G., The impact of perceived channel utilities, shopping orientations, and demographics on the consumer's online buying behavior, Journal of Computer-Mediated Communication, 1999, Vol.29, pp. 23-37.
  18. Micael, D. and Fredrik, L., Real consumer in the virtual store, Scandinavian Journal of Management, 2002, Vol. 18, pp. 341-363.
  19. Paarsuraman, A., Zeithaml, A., and Leonard, L.B., A Conceptual Model of Service Quality and its Implications for Future Research, Journal of Marketing, 1985, Vol. 49, pp. 103-112.
  20. Ranganathan, A. and Shobha, G., Key dimensions of Business-to-consumer web sites, Information & Management, 2002, Vol. 39, pp. 457-465. https://doi.org/10.1016/S0378-7206(01)00112-4
  21. Schmitz, S.W., The effects of electronic commerce on the structure of intermediation, Journal of ComputerMediated Communication, 2010, Vol. 5, No. 3, pp. 28-39.
  22. Sirrka, J. and Peter, A.T., Comsumer Reaction to Electronic Shopping on the WWW, International Journal of Electronic Commerce, 2017, Vol. 1, No. 2, pp. 59-88.
  23. Swaminathan, V., Kraut, R., Lepkowska, W.E., and Rao, B.P., Browsers or buyers in cyberspace? An investigation of factors influencing electronic exchange, Journal of Computer-Mediated Communication, 1999, Vol. 5, No. 2, pp. 138-143.
  24. Wind, J. and Mahajan, V., Digital Marketing: Digital Strategies from the World's Leading Experts, John Wiley & Sons, Inc., New York, 2001.