Journal of Internet of Things and Convergence (사물인터넷융복합논문지)

The Korea Internet of Things Society (한국사물인터넷학회)
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A Study on Management Strategies and Management Performance According to Organizational Culture Types in the Digital Economy Era

디지털 경제 시대의 조직문화 유형에 따른 경영전략 및 경영성과에 관한 연구

  • Lee, Sangho (Dept. of Smart Business, Mokpo National University) ;
  • Cho, Kwangmoon (Dept. of Electronic Commerce, Mokpo National University)
  • 이상호 (목포대학교 스마트비즈니스학과) ;
  • 조광문 (목포대학교 전자상거래학과)
  • Received : 2022.07.02
  • Accepted : 2022.08.22
  • Published : 2022.08.31
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Abstract

The purpose of this study was to investigate how the management strategies and organizational culture required in the digital economy have an effect on business performance. It provided basic data on management strategies and organizational culture necessary to approach as a digital leading country. For data collection, a survey was conducted from March 1 to May 30, 2022 for companies located in J province and engaged in industries related to the digital economy. The survey was conducted online and non-face-to-face, and a total of 225 companies participated in the survey. For statistical analysis, frequency analysis, exploratory factor analysis and reliability analysis, cluster analysis, independent sample t-test, and multiple regression analysis were performed. The research results are as follows. First, organizational culture was classified into high and low groups according to preference in innovation oriented, relationship oriented, task oriented, and hierarchical oriented. Second, the 4 types of organizational culture showed differences in prospectors strategy, analyzers strategy, defenders strategy, differentiation strategy, cost leadership strategy, financial performance, and non-financial performance according to preference. Third, management strategies affecting financial performance were found to be analyzers strategy, differentiation strategy, prospectors strategy, and cost leadership strategy. Fourth, management strategies affecting non-financial performance were found to be differentiation strategy, defenders strategy, analysis strategy, offensive strategy, cost leadership strategy, and focus strategy. Fifth, organizational culture affecting financial performance was found to be task oriented. Sixth, organizational culture affecting non-financial performance was found to be innovation oriented and relationship oriented. Through these studies, it is expected that the economy will be revitalized in the domestic market and a growth ecosystem that can take a new leap forward is created in the global market.

본 연구 목적은 디지털 경제 시대에 요구되는 경영전략과 조직문화가 경영성과에 어떠한 영향이 있는지를 규명하였다. 디지털 선도국가로 접근하는데 필요한 경영전략과 조직문화에 대한 기초 자료를 제공하였다. 자료수집은 2022년 3월 1일부터 5월 30일까지 J도에 소재하며 디지털 경제에 관련된 산업을 하고 있는 기업을 대상으로 설문조사를 실시하였다. 설문조사는 온라인 비대면 조사를 진행하였고, 총 225개의 기업이 조사에 참여하였다. 통계분석은 빈도분석, 탐색적 요인분석 및 신뢰도 분석, 군집분석, 독립표본 t-test, 다중회귀분석을 실시하였다. 연구결과는 다음과 같다. 첫째, 조직문화는 혁신지향, 관계지향, 과업지향, 위계지향에서 선호도에 따라 높은 집단과 낮은 집단으로 분류되었다. 둘째, 조직문화 4가지 유형은 선호도에 따라 공격형 전략, 분석형 전략, 방어형 전략, 차별화 전략, 원가우위 전략, 재무성과, 비재무성과에서 차이가 나타났다. 셋째, 재무성과에 미치는 경영전략은 분석형 전략, 차별화 전략, 공격형 전략, 원가우위 전략으로 나타났다. 넷째, 비재무성과에 미치는 경영전략은 차별화 전략, 방어형 전략, 분석형 전략, 공격형 전략, 원가우위 전략, 집중화 전략으로 나타났다. 다섯째, 재무성과에 미치는 조직문화는 과업지향으로 나타났다. 여섯째, 비재무성과에 미치는 조직문화는 혁신지향, 관계지향으로 나타났다. 이러한 연구를 통하여 국내 시장에서는 경기가 활성화 되고, 글로벌 시장에서는 새롭게 도약할 수 있는 성장 생태계가 조성되길 기대한다.

Keywords

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