Journal of the Architectural Institute of Korea (대한건축학회논문집)

Architectural Institute of Korea (대한건축학회)
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Expression Characteristics of Emotional Vocabulary according to the Architectural Aesthetic Level of Public Buildings - Focused on the Emotional Vocabulary of the General Public on Cultural Facilities -

공공건축물 건축미 수준에 따른 감성어휘 표출 특성 - 문화시설에 대한 일반인들의 감성어휘를 중심으로 -

  • Lee, Dong-Joo (Institute of Symbiotic Life-Tec, Yonsei University) ;
  • Ko, Eun-Hyung (Dept. of Architecture and Interior Design, Keimyung College University)
  • 이동주 (연세대학교 심바이오틱라이프텍연구원) ;
  • 고은형 (계명문화대학교 건축인테리어학부)
  • Received : 2021.12.09
  • Accepted : 2022.07.08
  • Published : 2022.08.30
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Abstract

This study aims to analyze the expression characteristics regarding the general public's architectural aesthetic sensibility vocabulary that targets public buildings. Three surveys were conducted on 975 Seoul citizens to collect data on this vocabulary and analyze its relevance to architectural aesthetic scores. The results indicated that the general public had a very strong tendency to infer and interpret shapes and forms when evaluating architectural aesthetic. The relationship between the architectural aesthetic sensibility vocabulary and the score of architectural aesthetic was formed. Architectural aesthetic sensibility vocabulary received high evaluation for the words mystical, luxurious, symbolic, and constructive. The architectural aesthetic expression of the words aesthetic or futuristic was also effective as a high-scoring strategy. The general public had a lot of interest in harmony; the subject that had the greatest influence on architectural aesthetic was the functional issue. The results of this study can be used as basic data related to building design strategy establishment and text-based architectural aesthetic research. Furthermore, it can be used as the basis for establishing emotional marketing strategies that use architectural aesthetic.

Keywords

Acknowledgement

이 논문은 2020년도 정부(교육부)의 재원으로 한국연구재단의 지원을 받아 수행된 기초연구사업임(NRF-2020R111A1A01068903)

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