Acknowledgement
본 논문은 2021학년도 홍익대학교 학술연구진흥비에 의하여 지원되었음
References
- A Digital Experience. (2021). Burberry, Retrieved February 20, 2022, from https://www.burberryplc.com/en/news/brand/2021/a-digital-experience.html
- Afterworld. (2020). [Digital Photograph]. Dezeen. Retrieved from https://www.dezeen.com/2020/12/09/balenciaga-afterworld-the-age-of-tomorrow-video-game/
- Airbnb. (2022). [Digital Photograph]. Financial News. Retrieved from https://www.fnnews.com/news/202201190913581537
- Ala, H. (2022, January 14). Balenciaga's "Afterworld: The Age of Tomorrow" Could be the future of Fashion. Hackernoon. Retrieved February 20, 2022, from https://hackernoon.com/
- Alexis, B. (2021, May 10). The Most-Searched brands of 2021(So far) Indicate a return to high fashion. Vogue. Retrieved February 20, 2022, from https://www.vogue.com/
- AR Olympia. (2021). [Digital Photograph]. Burberry. Retrieved from https://www.burberryplc.com/en/news/brand/2021/burberry-invites-customers-into-theworld-of-olympia-with-its-la.html
- Artava. (2022). [Digital Photograph]. Fashion Insight. Retrieved from https://www.fi.co.kr/main/view.asp?idx=73662
- B, Surf. (2020). [Digital Photograph], Bagaholicoboy. Retrieved from https://bagaholicboy.com/2020/07/burberry-play-the-new-b-surf-game/
- Balenciaga 21F/W. (2021). [Digital Photograph]. Hypebeast. Retrieved from https://hypebeast.com/2020/12/balenciaga-fall-2021-collection-afterworld-age-of-tomorrow-video-game
- Best global brands. (2022). Interbrand. Retrieved January 27 2022, from https://interbrand.com/best-global-brands/?filter-brand-sector=luxury
- Bethany, B. (2016, May 12). Experience, Not expense: The evolving definition of luxury brands. Digiday. Retrieved February 20, 2022, from https://digiday.com/
- Burberry: Play the new 'B Surf' game! (2020, July 8). Bagaholicboy. Retrieved February 20, 2022, from https://bagaholicboy.com/
- Burberry AR App. (2021). [Digital Photograph], Burberry. Retrieved from https://www.burberryplc.com/en/news/brand/2021/burberry-creates-augmented-realitypocket-bag-experience.html
- Burberry creates augmented reality pocket bag experience. (2021). Burberry. Retrieved February 20, 2022, https://www.burberryplc.com/en/news/brand/2021/burberry-creates-augmented-reality-pocket-bag-experience.html
- Burberry drops NFT collection in Mythical games 'Blankos Block Party'. (2021). Burberry. Retrieved February 21, 2022, from https://www.burberryplc.com/en/news/brand/2021/Blankos.html
- Burberry Just released an A.R. app that lets you design your very own virtual sculptures featuring the brand's iconic imagery. (2021, June 7). Artnet. Retrieved February 21, 2022, from https://news.artnet.com/style/burberry-ar-app-1977138
- Burberry strategic report 2020/21. (2021). Burberry. Retrieved May 5, 2022, from https://www.burberryplc.com/content/dam/burberry/corporate/oar/2021/pdf/Burberry_2020-21_Annual_Report.pdf
- Chang, M. (2021). If the "Muyaho" meme of Infinite Challenge belongs to me? #NFT. Marieclaire. Retrieved February 23, 2022, from https://www.marieclairekorea.com/
- Choi, E., & Pyun. J. (2021). Effect of brand experience on brand attitude within Meta-bus through avatars-Focused on Gucci Villa in ZEPETO. Journal Korea Society of Visual Design Forum, 73(0), 83-94. UCI:I410-ECN-0102-2022-600-000820122 10-ECN-0102-2022-600-000820122
- Choi, K. (2020, August 24). Post-COVID era, brand survival strategy. Maeil Business News. Retrieved February 26, 2022, from https://www.mk.co.kr
- Choi, S. (2020, January 23). Riot Games and Louis Vuitton will unveil their second "League of Legends" skin. Bizfact. Retrieved February 20, 2022, from http://news.tf.co.kr/
- Chu, H. (2022, January 25). Luxury brand Gucci. "Super Gucci" NFT is released. Digitaltoday. Retrieved April 5, 2022, from http://www.digitaltoday.co.kr/
- Com2verse (2022). [Digital Photograph]. Gamemeca. Retrieved from https://www.gamemeca.com/view.php?gid=1674023
- Devon, B. (2021, August 19). 6 Charateristics of luxury brands. Thoughtlab. Retrieved March 20, 2022, from https://www.thoughtlab.com/
- Digital Experience. (2021). [Digital Photograph], Burberry. Retrieved from https://www.burberryplc.com/en/news/brand/2021/a-digital-experience.html
- Doo, K., & Ko, S. (2016). A study on trend of augmented reality contents, The Korea Contents Association Review. 14(4), 22-28. Retrieved from https://www.dbpia.co.kr/journal/articleDetail?nodeId=NODE07078697
- Esquire. (2020). [Digital Photograph]. Lookinar. Retrieved from https://lookinar.com/augmented-reality/augmented-reality/
- Face Book(Meta). (2022). [Digital Photograph]. Koreatimes. Retrieved from http://www.koreatimes.com/article/1396027
- Fashion's Hottest Brands and Products Q3 2021. (2021). Lyst. Retrieved January 27, 2022, from https://www.lyst.com/data/the-lyst-index/q321/
- "Fortnite" will reveal a collaboration with luxury fashion house Balenciaga. (2021, September 23). This is game. Retrieved January 10, 2022, from https://www.epicgames.com/site/en-US/news/balenciaga-brings-high-fashion-to-fortnite
- Fortnite. (2021). [Digital Photograph]. Vogue. Retrieved from https://www.vogue.com/article/balenciagafortnite-partnership
- Franca, S. (2011, March 5). What is luxury? Vogue Italia. Retrieved January 10, 2022, from https://www.vogue.it/
- GAOK. (2021). [Digital Photograph]. Pinpointnews. Retrieved from https://cnews.pinpointnews.co.kr/view.php?ud=2021083109135223158a97108249_45
- Google Earth. (2021). [Digital Photograph]. Hankyung. Retrieved from https://www.hankyung.com/international/article/202108256963i
- Gucci Aria. (2021). [Digital Photograph]. Marieclaire. Retrieved from https://www.marieclairekorea.com/culture/2022/01/nft-brand/?utm_source=naver&utm_medium=partnership
- Gucci Garden. (2021). [Digital Photograph]. Lawissue. Retrieved from https://ccnews.lawissue.co.kr/view.php?ud=20200909152338394607f28b58b8_12
- Gucci Villa. (2021). [Digital Photograph]. Businesswatch. Retrieved from http://news.bizwatch.co.kr/article/mobile/2021/06/01/0032
- Gucci Virtual 25, (2021). [Digital Photograph]. Fashionbiz. Retrieved from http://www.fashionbiz.co.kr/article/view.asp?idx=184835
- Ifland. (2022). [Screenshot]. Hankook sports Business. Retrieved from http://www.sporbiz.co.kr/news/articleView.html?idxno=607545
- Ikea Place. (2017). [Digital Photograph]. Datanet. Retrieved from http://www.datanet.co.kr/news/articleView.html?idxno=115476
- Instagram. (2022). [Digital Photograph]. zdnet. Retrieved from https://zdnet.co.kr/view/?no=20220217091550&re=O_20220217091550&p=4
- Jack, S. (2020, December 7). Balenciaga invites players to explore the 'Afterworld' for fall 2021 collection. Hypebeast. Retrieved January 14, 2022, from https://hypebeast.com/
- Jang, B. (2022, January 5). Metaverse' trend destructive power comparable to streetwear. Apparelnews. Retrieved January 13, 2022, from http://www.apparelnews.co.kr
- Jonathan, S. (n.d.). Alessandro michele designed Gucci's first virtual sneaker & now you can too. Highsnobiety, Retrieved April 10, 2022, from https://www.highsnobiety.com/
- Jung, S. (2021, May 12). The fashion industry is competing for "'Physital" in the "Metaverse" space for the MZ generation. Opinionnews. Retrieved January 11, 2022, from http://www.opinionnews.co.kr/
- Jung, W. (2021, November 23). "Playing with Adidas on Battleground Mobile". Games that collaborate with fashion brands. Joongang. Retrieved January 11, 2022, from https://www.joongang.co.kr/
- Kim, E. (2022, January 5). From Generation Z playground to consumption platform... "Meta Commerce" will open. Chosunbiz. Retrieved January 9, 2022, from https://biz.chosun.com/
- Kim, H., & Choi, H. (2022, January). Fly splendidly on the back of online and Metaverse technology. Traditional luxury companies are turning into high-tech brands. Donga. Retrieved February 20, 2022,from https://dbr.donga.com/
- Kim, Y. (2020, September 9). Gucci Released "Gucci Garden Virtual Tour". Lawissue. Retrieved January 10, 2022, from https://ccnews.lawissue.co.kr/.
- Kolong NFT. (2022). [Photograph]. Newspim. Retrieved from https://www.newspim.com/news/view/20211224000867
- Kwon, H. (2021, August 31). Samsung released "Gucci Store Exclusive App" on Galaxy Fold 3rd...Aiming at MZ Generation. Pinpoint. Retrieved January 10, 2022, from https://cnews.pinpointnews.co.kr/
- League of Legends Senna Skin. (2020). [Digital Photograph], Louisvuitton. Retrieved from https://eu.louisvuitton.com/eng-e1/magazine/articles/league-of-legends-senna-true-damage
- Lee, E., & Lee, J. (2021). Interactive characteristics and development direction of augmented reality in fashion communication. Journal of Fashion Design. 21(1), 21-36. doi: 10.18652/2021.21.1.2.
- Lee, H., & Ku, Y. (2020). Classification and characteristics of augmented reality contents of fashion brands, Fashion & Textile Research Journal, 22(3), 310-322. doi:10.5805/SFTI.2020.22.3.310
- Lee, J. (2018, March 15). Spain's "Zara" digital strategy worked...Online sales jump 41%. Etoday. Retrieved February 10, 2022, from https://www.etoday.co.kr/
- Lee, K. (2021, December 23). Keywords for next year's fashion market?...Y2K Fashion Metaverse. Newsis. Retrieved January 10, 2022, from https://newsis.com/
- Lee, M. (2018). A study on the effects of luxury fashion brand exhibition on brand image, brand attitude, and brand loyalty. The Korean Society of Science & Art, 33, 175-186. doi: 10.17548/ksaf.2018.03.30.175
- Lee, W. (2010). A study of the technical tendency augmented reality and the application of fashion industry. Journal of the Korean Society Design Culture, 16(2), 367-377. Retrieved from https://www.dbpia.co.kr/journal/articleDetail?nodeId=NODE06542210
- Lenge. (2022). [Digital Photograph]. Maeil Business. Retrieved from https://www.mk.co.kr/news/it/view/2022/01/21539/
- Lim, Y. (2022, January 7). "YouTube? You're behind the times. I'm Zepeto influencer". Maeil Business. Retrieved April 13, 2022, from https://www.mk.co.kr/
- Louis the Game. (2021). [Digital Photograph], Highsnobiety. Retrieved from https://www.highsnobiety.com/p/louis-vuitton-nft-game/
- Luckychoette VR. (2021). [Digital Photograph]. Donga. Retrieved from https://www.donga.com/news/article/all/20211206/110622323/1
- MCM Haus. (2021). [Photograph]. Donga. Retrieved from https://www.donga.com/news/article/all/20211206/110622323/1
- Meera, N. (2021, June, 3). Gucci goes for Its first NFT. Buro247. Retrieved January 10, 2022, from https://www.buro247.com/
- Nam, Y. (2021). The types and values of fashion based on virtual reality technology in the age of digital transformation. Bulletin of Korean Society of Basic Design & Art, 22(5), 117-128. doi:10.47294/KSBDA.22.5.9.
- Natashah, H. (2020, December 9). Balenciaga's Afterworld video game takes players to a secret rave in the forest. Dezeen. Retrieved January 10, 2022, from https://www.dezeen.com/
- Nike Land. (2021). [Digital Photograph]. Korea Textile. Retrieved from http://www.ktnews.com/news/articleView.html?idxno=121694
- Park, J. S. (2020). Analysis of digital marketing strategies of luxury brands (Unpublished master's thesis). Sungshin Women's University, Seoul, Korea.
- Pokemon Go. (2022). [Digital Photograph]. Digital Daily. Retrieved from https://www.ddaily.co.kr/news/article/?no=229764
- Roblox. (2022). [Digital Photograph]. Fashionn. Retrieved from https://www.fashionn.com/board/read_new.php?table=1004&number=39602
- Ryu, S. (2022, January 2). What is the NFT without boundaries? Global fashion on Metaverse. Fashionn. Retrieved March 2, 2022, from https://www.fashionn.com/
- Sa, J. (2021, December 6). Watch a virtual fashion show and buy clothes worn by models... Fashion. Metaverse is on. Donga. Retrieved January 11, 2022, from https://www.donga.com/
- Second Life. (2022). [Digital Photograph]. Bloter. Retrieved from https://www.bloter.net/newsView/blt202201140086
- Seo, S. (2008). A study on R&D trends and propects of Metaverse, Proceedings of HCI Korea 2022, (pp. 1450-1457). Seoul: The HCI Society of Korea.
- Sharky B. (2021), [Digital Photograph], Marieclaire. Retrieved from https://www.marieclairekorea.com/culture/2022/01/nft-brand/?utm_source=naver&utm_medium=partnership
- Song, H. (2021, December 24). The virtual world is expanding rapidly. What's the future of fashion and beauty on "Metaverse and NFT"?. Newspim. Retrieved February 16, 2022, from https://www.newspim.com/
- Steff, Y. (2021, September 20). Balenciaga and Fortnite team Up for a digital-to-physical Partnership. Vogue. Retrieved January 10, 2022, from https://www.vogue.com/
- Super Gucci. (2022). [Digital Photograph]. Superplastic. Retrieved from https://superplastic.co/pages/guccisupergucci
- Woo, S., & Chang, D. (2021). A study on Metaverse brand communication in trans-media environment. A Journal of Brand Design Association of Korea, 19(2), 29-48. doi:10.18852/bdak.2021.19.2.29
- Yoo, R. (2021, August). Fashion World with virtual reality. Marieclaire. Retrieved January 12, 2022, from https://www.marieclairekorea.com/
- Yun, H. [Hyunjung], Lee, J. & Yun, H [Hyeyoung]. (2021). A preliminary study on concept and types of Metaverse: Focusing on the possible World theory. Humanities Contents, 62. 57-81. doi:10.18658/humancon.2021.09.57.
- ZARA AR. (2018). [Photograph]. Etoday. Retrieved from https://www.etoday.co.kr/news/view/1603853
- Zeekit. (2021). [Digital Photograph]. Apparelnews. Retrieved from http://www.apparelnews.co.kr/news/news_view/?idx=190301
- Zepeto. (2022). [Digital Photograph]. Bloter. Retrieved from https://www.bloter.net/newsView/blt202201140086
- Zoooom with Friends in AR. (2021), [Digital Photograph], Louisvuitton. Retrieved from https://eu.louisvuitton.com/eng-e1/magazine/articles/mens-ss21-ar-experience#
- Zoooom with friends in AR. (2021). Retrieved May 5, 2022, from https://eu.louisvuitton.com/eng-e1/magazine/ㅍarticles/mens-ss21-ar-experience#