The Journal of Bigdata (한국빅데이터학회지)

Korea Bigdata Society (한국빅데이터학회)
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A Study on the Priority of the Factors that Influence Digital Transformation Using AHP

AHP를 이용한 디지털트랜스포메이션에 영향을 미치는 요인의 우선순위에 관한 연구

  • Received : 2022.05.09
  • Accepted : 2022.06.09
  • Published : 2022.06.30
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Abstract

Big Data and the fourth industrial revolution are the first revolution that has not spawned a new form of energy but has triggered a new technological phenomenon called digitization. Digital transformation has caused disruptive innovation, and each country and major corporations need to respond to it. Despite this importance, empirical studies at home and abroad are insufficient. Therefore, in this study, factors affecting the promotion of corporate digital transformation were discovered through literature review, and a research model was developed and empirically analyzed by modifying and supplementing it through a Delphi study. The research model was composed of the main standards such as technology, innovation, organization, and environment and 17 sub-standards by combining the IDT and TOE models. In order to empirically analyze this, the AHP decision-making technique was used for experts in domestic digital transformation promotion companies and business partners. Companies that promote digital transformation will be able to increase the chances of achieving successful digital transformation if they take into account the factors that influence the digital transformation promotion according to the characteristics of the type of industry and company size of the group to which the company belongs.

빅데이터와 제4차산업혁명은 새로운 형태의 에너지를 낳지 않고 디지털화라는 새로운 기술적 현상을 촉발한 최초의 혁명이다. 디지털트랜스포메이션은 파괴적인 혁신을 야기 시켰고, 각 나라와 주요 기업들은 이에 대한 대응이 필요한 상황이다. 이러한 중요성에도 불구하고, 국내외 실증연구는 미흡한 실정이다. 따라서 본 연구에서는 기업의 디지털트랜스포메이션 추진에 영향을 미치는 요인을 문헌고찰을 통해 발굴하고, 델파이 스터디를 통해 수정 및 보완하여 연구모형을 개발하고 실증 분석하였다. 연구모형은 IDT와 TOE 모델을 결합하여 기술, 혁신, 조직, 환경 등의 주기준과 17개의 하부기준으로 구성되었다. 이를 실증분석하기 위해 국내 디지털트랜스포메이션 추진 주관사 및 협력사의 전문가를 대상으로 AHP의사결정기법을 이용하였다. 디지털트랜스포메이션을 추진하는 기업들은 기업이 속한 집단의 업종 및 기업규모 관점의 특성에 따라 디지털트랜스포메이션 추진에 영향을 미치는 요인들을 고려하여 추진한다면 성공적인 디지털트랜스포메이션의 달성 가능성을 높일 수 있을 것이다.

Keywords

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