DOI QR코드

DOI QR Code

고객의 미쉐린가이드 선정 레스토랑 선택에 대한 현상학적 연구

A Phenomenological Study on Michelin Guide Restaurant Selection by Customer

  • 안지현 (경기대학교 일반대학원 외식조리관리학과)
  • An, Ji-Hyun (Foodservice Culinary & Management, The Graduate School of Kyonggi University)
  • 투고 : 2022.04.30
  • 심사 : 2022.06.24
  • 발행 : 2022.06.30

초록

With the increased development of the dining sector, several restaurants have emerged and are becoming more advanced. Since the Michelin Guide Seoul publication in Korea, the fine-dining market has attracted attention from guests. Moreover, the number of customers visiting fine-dining restaurants has increased comparatively. However, it has been a mere 6 years since the publication of the Michelin Guide Seoul, and domestic materials and research related to the Michelin Guide are insufficient. Therefore, this research examines the factors responsible for restaurants to gain Michelin stars, and the effect of the Michelin guide on customers to select restaurants. Customers who have visited and experienced the star restaurants were interviewed, as well as the owner chefs and personnel managing the restaurant. The interviews were conducted from August to September 2020 using the Colaizzi method. The survey was designed to extract meaningful sentences or phrases from the participant interviews, categorize general and abstract statements into topic clusters, and describe the essential experience. This research aimed to determine the effect of the Michelin guide on customers for a selection of the restaurants and star restaurants. It is important to understand the development of Michelin restaurants and the effective factors which make customers choose the restaurants. Also, results of this study will be a future guide for the possibility of developing domestic fine-dining restaurants, normal restaurants, and the food service industry.

키워드

참고문헌

  1. Bea SK, Park WG, An W. 2017. A Study on the Activation Factors of Processed Foods Industry Exporting to China in Incheon Port's Hinterland. SCM journal of Korea. 17(1):53-66.
  2. Bonnie J. knutson. 1988. Ten Laws of Customer Satisfaction. Cornell Hotel and Restaurant Administration Quarterly. 29(3):14-17. https://doi.org/10.1016/S0010-8804(88)80010-7
  3. Do HW. 2017. Analysis of Consumption Behavior of Domestic Fine dining Restaurant Users: Motivation, Benefits, and Losses for Use a doctoral dissertation at Kyunggi University, pp 15-16.
  4. Han JS, Kim NJ. 2021. An Analysis of Tourists Conflict Experience on Package Tourism Product: A Grounded Theory Approach. Journal of Tourism Sciences. 45(1):83-108. https://doi.org/10.17086/JTS.2021.45.1.83.108
  5. John J. Schroeder. 1985. Restaurant Critics Respond: We're Doing Our Job. Cornell Hotel and Restaurant Administration Quarterly. 25(4):56-63. https://doi.org/10.1177/001088048502500411
  6. Jong JW. A Study on the Influence of Menu Selection Attributes and Design of Western Restaurants on the Customer Value and Customer Satisfaction. The Korean Journal of Culinary Research. 20(6):69-79.
  7. Jo MN, Lee JH. 2021. A Phenomenological Study on the Experience Using of Restaurant Owners' Mobile Delivery Application. Journal of Tourism Sciences. 45(2):53-76. https://doi.org/10.17086/JTS.2021.45.1.53.81
  8. Kim HY. 2015. Self-monitoring of eating out situations Self-monitoring of eating out situations Self-monitoring of eating out situations and the degree of information A Study on the Difference in Importance of Restaurant Choice Properties, a PhD thesis at Kyung Hee University. pp38-42.
  9. Krei. 2017. a survey on the management of the restaurant industry Korea Institute of Rural Economics.
  10. Kwon SK. 2000. The Effects of Leader Behavior, Social Similarity, and Exchange Relations on teh Subordinate's Trust in Leader. Korea Business Review. 29(1):189-218.
  11. Lee IS. 2018. Processing of Information in the Multi-Channel Environment of Finishing Restaurant Consumers A Study on the Influence Relationship between Visiting Intentions: ElM Perspective. a doctoral dissertation at Kyung Hee University. pp46-48.
  12. Lee JS, Choi SH. 2002. the relationship between negative word-of-mouth communication and purchasing behavior on the selection factors of the restaurant industry. Tourism and Leisure Research. 13(2):606-618.
  13. Min JS, Lee IO, Kim TH. 2019. The quality of service at Michelin Guide Restaurant Effects of Perceived Value, Customer Satisfaction, and Behavioral Intention: Chef Reputation and Consumption Let's focus on the moderating effect of knowledge. Journal of the Korean Cooking Society, 25(5):13-25.
  14. Park MH. 2018. Feeding Restaurant Service Quality Affects Customer Emotions and Preferences
  15. P. Filliatrault, J. Ritchie. 1988. The impact of situational factorson the evaluation of hospitality services. J. Travel Res., 26(4):29-37. https://doi.org/10.1177/004728758802600406
  16. Seo YE, Yu EJ, Ahn JY. 2013b. A qualitative study on the experiences of congregate meal services from the low-income elderly. Journal of the korean dietetct association. 19(3):298-308. https://doi.org/10.14373/JKDA.2013.19.3.298
  17. Seo JW. 2016. focusing on the effect of personal involvement in food on food satisfaction and the mediating effect of food storytelling. Tourism Res. J., 30(8):17-30.
  18. Timothy A. J, Shinichiro W. 1993. "Another Look at the Job Satisfaction-Life Satisfaction Relationship", J. Psychology. p939.
  19. AT. 2017. https://www.at.or.kr/home/apko000000/index.action, [cited 2022 May 13]
  20. Food Eating Out Economy. 2015. The food service market grew at a CAGR of 6%. Higher than Japan, USA. Retrieved from: http://www.foodbank.co.kr/news/articleView.html?idxno=45942. [cited 2022 May 12]
  21. Krei. 2021. https://www.krei.re.kr, [cited 2022 May 11]
  22. Michelin Guide. 2017. https://guide.michelin.co.kr/ko/, [cited 2022 May 9]
  23. Michelin Guide. 2022. https://guide.michelin.co.kr/ko/, [cited 2022 May 9]