The Journal of Fisheries Business Administration (수산경영론집)

The Korean Society of Fisheries Business Administration (한국수산경영학회)
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A Study on the Whale Watching as an Alternative for Conservation of the Cetaceans Using the Contingent Valuation Method

조건부가치측정법을 이용한 고래자원 보전의 대안으로서 고래관광 가치 추정 연구

  • Kim, Ji-Su (Graduate School of Culture, Chonnam National University) ;
  • Kim, Nam-Hee (Department of Cultural Studies, Chonnam National University) ;
  • Oh, Chi-Ok (Graduate School of Culture, Chonnam National University)
  • 김지수 (전남대학교 문화전문대학원 문화경영관광전공) ;
  • 김남희 (전남대학교 일반대학원 문화학과) ;
  • 오치옥 (전남대학교 문화전문대학원)
  • Received : 2022.05.11
  • Accepted : 2022.06.23
  • Published : 2022.06.30
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Abstract

The purpose of this study was to estimate the economic values of whale watching. The data used in this study were collected with 1,599 coastal tourists and the questionnaire included contingent valuation method questions. The results show that coastal tourists obtained the benefits of about KRW 15,970 from whale watching. Further analyses were conducted to check the differences of willingness to pay for whale watching based on the three variables as follows: previous experience of whale watching and participation intention in whale watching tourism, and previous experience of cruise trips. The results indicate that the respondents, who already participated or intended to participate in this type of tourism activity, were willing to pay higher than those, who did not participated or had no intention of participation, respectively. These results imply that whale watching could be a feasible alternative to the direct consumption of whale meat. Based on the study results, we provide policy and management-related implications for whale watching programs.

Keywords

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