한국정보시스템학회지:정보시스템연구 (The Journal of Information Systems)

  • 제31권2호
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  • Pages.137-158
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  • 2022
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  • 1229-8476(pISSN)
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  • 2733-8770(eISSN)
한국정보시스템학회 (Korea Association of Information Systems)
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AI 음성 에이전트의 음성 특성에 대한 사용자 반응 연구

AI Voice Agent and Users' Response

  • 백승주 (고려대학교 미디어학과) ;
  • 정윤혁 (고려대학교 미디어학과)
  • 투고 : 2022.01.21
  • 심사 : 2022.04.22
  • 발행 : 2022.06.30
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초록

Purpose As artificial intelligence voice agents (AIVA) have been widely adopted in services, diverse forms of their voices, which are the main interface with users, have been experimented. The purpose of this study is to examine how users evaluate vocal characteristics (gender, voice pitch, and voice pace) of AIVA, depending on prior research on human voice attractiveness. Design/methodology/approach This study employed an experimental survey which 516 participated in. Each participant was randomly assigned into one of eight situations (e.g., male - higher pitch - faster pace) and listened a AIVA voice sample, which introduce weather information. Next, a participant answered three consequence factors (attractiveness, trust, and anthropomorphism). Findings The results reveal that female voices of AIVA were perceived as more attractive and trustworthy than male voices. As far as voice pitch goes, while lower-pitch voices were preferred in female voices, higher-pitch voices were preferred in male voices. Finally, faster voices of AIVA were more attractive than slower voices.

키워드

과제정보

본 연구는 고려대학교 미디어학부 특별연구비 지원을 받아 수행된 연구임. 또한 이 논문은 2020년 대한민국 교육부와 한국연구재단의 일반공동연구지원사업의 지원을 받아 수행되었음. (NRF-2020S1A5A2A03041137).

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