Journal of Korea Trade

한국무역학회 (Korea Trade Research Association)
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IoT Makes Life Simpler: How to Improve the Chinese Consumer's Intention to Use of LG HomNet Smart Home

  • Xiangdong Shen (Business School, Changshu Institute of Technology) ;
  • Xi Chen (Business School, Shandong Jianzhu University) ;
  • Yuting Jiang (Business School, Changshu Institute of Technology) ;
  • Haixin Ji (Business School, Changshu Institute of Technology)
  • 투고 : 2021.12.20
  • 심사 : 2022.02.11
  • 발행 : 2022.12.31
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초록

Purpose - The paper aims to develop the theory of TAM and perceived risk through a more comprehensive and rigorous understanding of the influencing factors of the consumer's adoption of LG HomNet smart home from the perspective of trade-offs. Design/methodology - Based on the TAM and perceived risk theory, combined with the individual characteristics of consumers in the context of information technology as the external factors of the technology acceptance model, this paper constructs a theoretical model of the factors affecting the use intention of the consumer. It was empirically tested by using SEM, and survey data was collected from 458 respondents. Findings - The research results show that 9 hypotheses of the research model are supported and have reliable prediction accuracy. Consumers' perceived interest, perceived connectivity and perceived controllability have a significant positive impact on their intention to use. In addition, this paper also confirmed the mediating effect of perceived usefulness and perceived ease of use. Originality/value - Consumers are very concerned about gains and losses. Low-level performance risks, security risks, and financial risks will drive the consumer to have a stronger intention to use, and financial risks have the strongest impact. This research provides a useful implication and guidance for smart home equipment manufacturers and service providers in product and service innovation and marketing and promotion strategies.

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과제정보

This study was supported by the 2021 Jiangsu Social Science Foundation Project (21GLC016) and the Jiangsu University Philosophy and Social Science Research Project (2020SJA1408).

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