Journal of Broadcast Engineering (방송공학회논문지)

The Korean Institute of Broadcast and Media Engineers (한국방송∙미디어공학회)
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The Study on the User Behavioral Effects of Perception and Characteristics on the Common Essential Applications of Smartphones

스마트폰 공통 필수앱에 대한 이용자 인식과 특성이 이용 행동에 미치는 영향

  • Youn, Bo Heum (LGU+ Mobile Services Strategy Team) ;
  • Lee, Yoon Jae (Department of Public Policy and Information Technology, Seoul National University of Science and Technology) ;
  • Choi, Seong Jhin (Department of Electronic and IT Media Engineering, Seoul National University of Science and Technology)
  • 연보흠 (엘지유플러스 모바일서비스전략팀) ;
  • 이윤재 (서울과학기술대학교 IT정책전문대학원) ;
  • 최성진 (서울과학기술대학교 전자IT미디어공학과)
  • Received : 2022.04.12
  • Accepted : 2022.05.03
  • Published : 2022.05.30
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Abstract

This study was conducted by the customer survey of 15 to 65 years old in order to identify the user behavioral effects of perception and characteristics on the common essential applications of smartphones with the United Theory of Acceptance and Use of Technology (UTAUT) and Value-based Acceptance Model (VAM). As a result, it was found that performance expectancy, enjoyment, facilitating conditions, effort expectancy, and social influences, excluding information privacy concern, have a positive effect on use behavior. The moderating effect by age was found that the youth was higher between perceived value and behavioral intention, and the middle-aged was higher between enjoyment and perceived value. This study has significance in providing implications for establishing strategies on designing and pre-loading apps, and increasing usage rate.

본 연구는 통합기술수용이론과 가치기반수용모델을 이용하여 이용자 인식과 특성이 스마트폰 공통 필수앱의 이용 행동에 미치는 영향을 분석하고자, 15세~65세를 대상으로 고객조사를 하였다. 연구결과, 정보프라이버시 염려를 제외한 성과기대, 즐거움, 촉진조건, 노력 기대, 사회적 영향 순으로 이용 행동에 정적인 영향을 미치는 것으로 나타났다. 연령에 의한 조절 효과는 젊은 층일수록 지각된 가치와 이용 의도 사이에서, 중장년층일수록 즐거움과 지각된 가치 사이에서 높게 나타났다. 본 연구는 선탑재 앱 설계 및 선탑재 앱 선정, 이용 활성화를 위한 전략수립에 시사점을 제공하는데 의의를 가진다.

Keywords

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