Acknowledgement
본 논문은 2019년 대한민국 교육부와 한국연구재단의 지원을 받아 수행된 연구임(NRF-2019S1A5B5A07111501).
References
- Chang, H.-Y., Chang, P.-K., & Lee, H. (2017). Traditional costume experience at a royal palace: The case of Gyeongbok palace. Journal of Tourism Studies, 29(3), 125-146. doi:10.21581/jts.2017.08.29.3.125
- Cho, W.-H., & Kim, M. (2010). Research on consumer recognition of Korean traditional costume, Hanbok. Journal of the Korean Society of Costume, 60(2), 130-143.
- Choi, S. H. (1993). The effect of emotional response to clothing products on attitude formation (Unpublished doctoral dissertation). Seoul National University, Seoul.
- Choi, Y. B., Kim, J. E., & Lee, H. H. (2016). A study on consumer perception of image dimensions in modernized Hanbok - Focusing on consumers in twenties -. Journal of the Korean Society Design Culture, 22(1), 411-422.
- Choi, Y. j. (2019). A study on design characteristics of new Hanbok - focused on the fashion from 2013 to 2017 -. Journal of Basic Design & Art, 20(3), 421-432. doi:10.47294/KSBDA.20.3.32
- Chung, E. (1998). The influence of consumer's sensation seeking tendency on exploratory behavior related to clothing (Unpublished master's thesis). Seoul National University, Seoul.
- Chung, Y. J., & Rhee, E.-Y. (1999). The role of clothing involvement in the influential relationship of sensation seeking tendency and explorary behavior on clothing. Journal of the Korean Society of Clothing and Textiles, 23(4), 609-620.
- Ge, L., & Hwang, C.-S. (2015). Korean and Chinese college students value perception and preference for their traditional wedding costumes and purchase intention for imported fashion products. Journal of Korean Traditional Costume, 18(3), 29-44. doi:10.16885/jktc.2015.09.18.3.29
- Han, H. (2018). Purchasing behavior by female consumers' benefits of golf wear - Focused on pursued images, fashion innovativeness, fashion involvement, and garment quality evaluation -. Journal of Fashion Design, 18(4), 145-161. doi:10.18652/2018.18.4.9
- Han, H. (2019, September 18). '한복 세계화 꿈꾼다' 전주시, 한복문화주간 운영 ['Dreaming of globalizing Hanbok' Jeonju City, Hanbok culture week operation]. NEWSIS. Retrieved from http://www.newsis.com/view/?id=NISX20190918_0000772764&cID=10899&pID=10800'
- Hwang, B.-H. (2015). An effect on a consumption behaviors according to a value recognition toward traditional culture - focused on Hanbok, Hanok, and Korean food- (Unpublished doctoral dissertation). Chungnam National University, Daejeon.
- Hwang, J.-S. (2010). The effects of fashion innovativeness and national identity on Korean image clothing preferences. Journal of the Korea Fashion & Costume Design Association, 12(3), 17-31.
- Hwang, J.-S., & Ha, J. (2010). The effects of Korean image benefits sought on Korean image associations and clothing preferences. Journal of Korean Traditional Costume, 13(3), 77-93.
- Hwang, S. J. (2010). The change and market trend of kids Hanbok (Unpublished master's thesis). The Catholic University of Korea, Bucheon.
- Jang, E.-Y. (2006). Analysis on the management conditions of web sites related to Hanbok products by types. Journal of the Korean Society of Fashion & Beauty, 4(3), 50-57.
- Jeong, B. G., & Woo, A.-M. (2009). The research of the brand attributes which affects on brand preference and purchase intention. A Journal of Brand Design Association of Korea, 7(1), 173-191.
- Jo, A. Y. (2019, September 25). (종로) 한복 바르게 입기 토론회…한복의 고유성 유지해야 [(Jongro) Debate on Wearing Hanbok Properly…maintaining the uniqueness of Hanbok]. Inside Cable. Retrieved from http://www.incable.co.kr/news/articleView.html?idxno=55824
- Jo, S. C. (2019, September 29). '우리 한복의 모든 것'⋯온몸으로 체험해요 ['Everything about our Hanbok'⋯Experience it with your whole body]. Jeonbuk Joongang Newspaper. Retrieved from http://www.jjn.co.kr/news/articleView.html?idxno=783043#092a
- Jun, J. H., Hwang, B. H., & Rhee, Y. S. (2017). The effect of value recognition toward traditional culture on preference and long-term relationship about Hanbok-Group comparison according to degree of experience of Hanbok-. Journal of the Korean Society of Clothing and Textiles, 41(4), 698-708. doi:10.5850/jksct.2017.41.4.698
- Kapferer, J.-N., & Laurent, G. (1985). Consumers' involvement profile: New empirical results. In E. C. Hirschman & M. B. Holbrook (Eds.), NA - Advances in Consumer Research: Vol. 12 (pp. 290-295). Provo, UT: Association for Consumer Research.
- Kim, B.-S. (2014). The impact of brand image and brand loyalty on purchase intention in the travel industry - Focused on the outbound travel agencies -. Journal of Service Research, 11(1), 1-14.
- Kim, H. S., Choo, H. J., & Kim, S. (2008). Clothing consumption expenditures and heavy buying motivations for heavy clothing buyers. Journal of Consumption Culture, 11(4), 73-93. doi:10.17053/jcc.2008.11.4.004
- Kim, J.-Y. (2002). The effect of consumer involvement on the clothing product performance recognized by consumer. Journal of the Korea Fashion & Costume Design Association, 4(1), 19-33.
- Kim, S.-A., & Rhee, Y. S. (1999). Relationships among the consumer's sensation seeking tendency, needs of clothing purchase and clothing purchase behavior. Journal of the Korean Society of Clothing and Textiles, 23(5), 672-683.
- Kim, S. H. (2019, September 19). 관광지용 '국적 불명 한복' NO… 종로서 진짜 한복과 만나요 ['Nationality Unknown Hanbok' for tourist destinations NO… let's meet real Hanbok as Jongro]. Seoul Public News. Retrieved from https://go.seoul.co.kr/news/newsView.php?id=20190919018001&wlog_tag3=daum#csidxa23be4c0278b75e856187c109be0ec0
- Kim, S. J. (2017). A study on design development according to consumer preference research of women's lifestyle Hanbok (Unpublished master's thesis). Hanyang University, Seoul.
- Kim, Y. M. (2000). A study on patterns of Saenghwal Hanbok (Unpublished master's thesis). Catholic University of Taegu-Hyosung, Gyeongsan.
- Ko, S.-h., Hwang, B.-h., & Rhee, Y.-s. (2020). Effects of Hanbok experience on consumer recognition and consumer behavior towards Hanbok. Journal of Korea Design Forum, 25(2), 59-68. doi:10.21326/ksdt.2020.25.2.006
- Kwak, T.-G., & Nam, M.-W. (2002). A study on the relationship between clothing evaluative criteria of Hanbok and the life style characteristics of university students. Journal of the Korean Society of Costume, 52(4), 25-38.
- Kwon, Y.-H., & Workman, J. E. (1996). Relationship of Optimum stimulation level to fashion behavior. Clothing and Textiles Research Journal, 14(4), 249-256. doi:10.1177/0887302X9601400404
- Laurent, G., & Kapferer, J.-N. (1985). Measuring consumer involvement profiles. Journal of Marketing Research, 22(1), 41-53. doi:10.2307/3151549
- Lee, E. H. (2018). A qualitative research about the Hanbok rental experience of millennial generation (Unpublished master's thesis). Sungkyunkwan University, Seoul.
- Lee, H. S. (1990). Moderating roles of consumer involvement and ad types in consumer information processing. Korean Management Review, 19(2), 87-116.
- Lee, M.-H. (2012). The current wearing state and the preferences analysis of the traditional Korean costume at weddings (Unpublished master's thesis). Kyungsung University, Busan.
- Lim, S. J., Shin, H., Kim, H. J., & Lee, H. M. (2001). 패션마케팅과 소비자 행동 [Fashion marketing and consumer behavior]. Seoul: Kyomunsa.
- Lim, Y. J., & Ryou, E. J. (2001). A study of the effective factors on the purchase intention of Saenghwal-Hanbok - Focused on the clothing image, benefit sought and perceived risk -. Journal of the Korean Home Economics Association, 39(6), 123-133.
- McQuarrie, E. F., & Munson, J. M. (1987). The Zaichkowsky personal involvement inventory: Modification and extension. In M. Wallendorf & P. Anderson (Eds.), NA - Advances in Consumer Research: Vol. 14 (pp. 36-40). Provo, UT: Association for Consumer Research.
- Na, y.-j. (2019). Visual preference survey using the Instagram for globalization of Hanbok (Unpublished master's thesis). Sejong University, Seoul.
- Nam, M.-w. (2008). The effects of sensation seeking tendency on consumer purchasing behavior of natural dyed products. Journal of Korea Design Forum, 20, 19-33. doi:10.21326/ksdt.2008..20.002
- Park, E.-J. (2013). Study in design preference of traditional Hanbok and purchase behaviors (Unpublished master's thesis). Sungshin Women's University, Seoul.
- Park, h.-s. (2005). The life style and purchase behavior of consumers of prestige hanbok (Unpublished master's thesis). Konkuk University, Seoul.
- Raju, P. S. (1980). Optimum stimulation level: Its relationship to personality, demographics, and exploratory behavior. Journal of Consumer Research, 7(3), 272-282. doi:10.1086/208815
- Rhee, Y. S. (1991). Consumer's clothing involvement and external information search (Unpublished doctoral dissertation). Seoul National University, Seoul.
- Shim, J.-Y., & Kim, Y.-S. (2003). Casual Hanbok's image according to wearing situation and purchasing intention. Journal of the Korean Society of Costume, 53(3), 155-163.
- Yim, L. (2019). A study on New-Hanbok styling of online shopping mall. Journal of Fashion Business, 23(4), 68-85. doi:10.12940/jfb.2019.23.4.68
- Yoo, H.-W. (2001). The study of popularization through wearing condition of practical Hanbok or analysis of preference (Unpublished master's thesis). Chung-Ang University, Seoul.
- Yoon, S. K. (2019, September 17). 한복의 美 알린다…21일 '종로한복축제' 개최 [Introducing the beauty of Hanbok…the 'Jongno Hanbok Festival' will be held on the 21st]. NEWSIS. Retrieved from https://newsis.com/view/?id=NISX20190917_0000771189&cID=14001&pID=14000
- Youn, C., & Moon, H.-K. (2010). Adolescents' image evaluation and attitudes towards Korean image school uniform. Journal of Korea Design Forum, 29, 411-420. doi:10.21326/ksdt.2010..29.038
- Zaichkowsky, J. L. (1985). Measuring the involvement construct. Journal of Consumer Research, 12(3), 341-352. doi:10.1086/208520
- 선호도 [Preference]. (n.d.). Daum 사전 [Daum dictionary]. Retrieved from https://dic.daum.net/search.do?q=%EC%84%A0%ED%98%B8%EB%8F%84
- 차세대 K뷰티, 세계로 뻗어가는 '한복'의 매력 [Next generation K-beauty, the charm of 'Hanbok' that spreads to the world]. (2019, August 30). SBS Biz. Retrieved from https://cnbc.sbs.co.kr/article/10000953660?division=DAUM