Fashion & Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
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The Effects of the Attributes of Second-Hand Luxury Goods Trading Platforms on Perceived Usefulness, Perceived Enjoyment, and Continuance Intention to Use

중고 명품 거래 플랫폼의 속성이 지각된 유용성, 유희성 및 지속사용의도에 미치는 영향

  • Chen Xi Jiang (Dept. of Clothing & Textiles, Kyung Hee University) ;
  • Mi Sook Kim (Dept. of Clothing & Textiles, Kyung Hee University)
  • Received : 2022.10.18
  • Accepted : 2022.12.31
  • Published : 2022.12.31
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Abstract

This study examined the effects of platforms' attributes(economy, convenience, ease of use, and security) on perceived usefulness, perceived enjoyment, trust, and the continuance intention to use. Data were collected through a survey conducted with 327 users of second-hand luxury goods trading platforms in their twenties and thirties; 300 were used for statistical analysis using SPSS26.0 for exploratory factor analysis and correlation analysis, and AMOS 26.0 for confirmatory factor analysis and structural equation modeling. For the attributes of second-hand luxury goods trading platforms, four factors were extracted: economy, convenience, ease of use and security. The results showed that only the security of second-hand luxury goods platforms had a positive effect on the perceived usefulness of the platform, but other attributes did not influence perceived usefulness. In contrast, all attributes of the platform showed positive effects on perceived enjoyment. Perceived enjoyment had a strong effect on trust; however, perceived usefulness did not affect trust. The continuance intention to use the platforms was most influenced by perceived usefulness, trust, and perceived enjoyment, in that order. The current findings can help marketers of second-hand luxury goods platforms optimize the platforms' attributes based on the marketing objectives and develop strategies to build perceived usefulness and enjoyment first, and in turn, trust and intention to use.

Keywords

References

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