International Journal of Computer Science & Network Security

International Journal of Computer Science & Network Security (국제컴퓨터통신보호논문지학회)
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PR Technology As A Modern Function Of Educational Management

  • Kovalenko, Yelena (Department of Art Management and Event Technologies, National Academy of Managerial Staff of Culture and Arts) ;
  • Kovalchuk, Olena (Department of Public Relations and Journalism, Kyiv National University of Culture and Arts) ;
  • Hotsalyuk, Аlla (Department of Event Management and the leisure industry, Kyiv National University of Culture and Arts) ;
  • Karikov, Sergiy (Department of Social and Humanitarian Disciplines, National University of Civil Defence of Ukraine) ;
  • Havrylo, Olena (Department of the preschool and primary education, Sumy State Pedagogical University named after A.S. Makarenko) ;
  • Kotlyar, Svitlana (Department at the Television Journalism and Acting, Kyiv National University of Culture and Arts)
  • Received : 2022.02.05
  • Published : 2022.02.28
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Abstract

This article is devoted to the consideration of the image strategies of higher education on the example of a comparison of Ukrainian and foreign experience. The relevance of the chosen topic is as follows. Today, educational institutions need to position, shape and elevate their image. PR helps to solve all these tasks, performing a function that is so necessary for establishing mutual understanding as communication management. The following tasks are solved in the article: originality of definitions was investigated; revealed PR and related concepts; analyzed the role of PR in the information promotion of universities; determined the specifics of information promotion, due to temporary conditions and regional development; considered image materials of Ukrainian and foreign universities; disclosed the specifics of the information promotion of the objects under study; analyzed.

Keywords

References

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