Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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A Study on the Intention to Use of Augmented Reality-based Educational Content

증강현실 기반 교육콘텐츠 이용의도에 관한 연구

  • 조항민 (호원대학교 공연미디어학부) ;
  • 김찬원 (호원대학교 하이브리드 문화연구소)
  • Received : 2022.01.18
  • Accepted : 2022.04.20
  • Published : 2022.04.28
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Abstract

The purpose of this study is to propose implications that can be effectively applied to the educational field by exploring the intention to use of augmented reality-based educational contents for college students. To this end, a survey was conducted with college students, and confirmatory factor analysis, correlation analysis, reliability analysis, and path analysis were performed using the SPSS 21.0 program and the AMOS 21.0 program. The results of the study were presented as follows. First, individual innovativeness influenced positively on perceived ease of use, perceived usefulness, and perceived enjoyment. Second, social influence influenced positively on perceived ease of use, perceived usefulness, and perceived enjoyment. Third, perceived enjoyment influenced positively on perceived usefulness. Fourth, perceived ease of use influenced positively on perceived usefulness and perceived enjoyment. Fifth, except for perceived ease of use, perceived usefulness and perceived enjoyment influenced positively on intention to use.

이 연구는 대학생들을 대상으로 증강현실 기반 교육콘텐츠 이용의도를 탐색함으로써 교육현장에 효과적으로 적용할 수 있는 시사점을 제안하는데 목적이 있다. 이를 위해 대학생들을 대상으로 설문조사를 실시하였고, SPSS 21.0 프로그램과 AMOS 21.0 프로그램을 활용하여 확인적 요인분석과 상관관계분석, 신뢰도분석, 경로분석을 수행하였다. 연구의 결과를 제시하면 다음과 같다. 첫째, 개인의 혁신성은 지각된 용이성을 포함하여 지각된 유용성과 지각된 유희성에 정적(+) 영향을 미치는 것으로 나타났다. 둘째, 사회적 영향력은 지각된 용이성을 포함하여 지각된 유용성, 지각된 유희성에 정적(+) 영향을 미치는 것으로 나타났다. 셋째, 지각된 유희성은 지각된 유용성에 정적(+) 영향을 미치는 것으로 나타났다. 넷째, 지각된 용이성은 지각된 유용성을 포함하여 지각된 유희성에 정적(+) 영향을 미치는 것으로 나타났다. 다섯째, 지각된 용이성을 제외하고 지각된 유용성과 지각된 유희성은 이용의도에 정적(+) 영향을 미치는 것으로 나타났다.

Keywords

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