Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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Financial Performance of M&A: Focusing on E-commerce Companies in China

M&A 기업성과: 중국 전자상거래 기업을 중심으로

  • 장총 (가천대학교 경영대학) ;
  • 김산월 (가천대학교 경영대학)
  • Received : 2022.03.29
  • Accepted : 2022.04.20
  • Published : 2022.04.28
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Abstract

With the rise and rapid development of the "Internet+" economic model, the internet is deeply integrated with the social economy and penetrates every corner of life. Compared with expanding the scale of business operations through internal investment and capital accumulation, e-commerce companies are more inclined to directly gain control of other companies through efficient merger and acquisition (M&A). The purpose of this study is to analyze changes in financial performance before and after M&A of Alibaba, China's largest e-commerce company in the Internet era. To present the impact of M&A events on Alibaba's stock price and shareholder wealth more intuitively, this study selected the market model in the event study method to measure abnormal returns. The results show that an M&A event led to a reduction in Alibaba's shareholder wealth in the short term. This study presents the theoretical basis for the M&A performance of e-commerce companies.

"인터넷+" 경제 모델의 부상과 급속한 발전으로 인터넷은 사회 경제와 깊이 통합되어 삶의 구석구석을 파고든다. 전자상거래 기업은 내부 투자나 자본 축적을 통한 사업 규모 확대에 비해 효율적인 인수합병(M&A)을 통해 직접 타사를 지배하려는 경향이 강하다. 본 연구의 목적은 인터넷 시대 중국 최대 전자상거래기업인 알리바바의 M&A를 중심으로 M&A 전후의 재무실적 변화를 분석하고자 한다. 본 연구는 M&A가 알리바바의 주가와 주주 재산에 미치는 영향을 보다 직관적으로 제시하기 위해 사건연구 방식으로 시장모델을 선정해 비정상수익률을 측정했다. 연구결과 M&A 이벤트는 단기적으로 알리바바의 주주재산 감소로 이어졌음을 보여준다. 본 연구는 전자상거래기업들의 M&A성과에 대한 이론적 근거를 제시하고 있다.

Keywords

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