복식문화연구 (The Research Journal of the Costume Culture)

  • 제30권6호
  • /
  • Pages.779-798
  • /
  • 2022
  • /
  • 1226-0401(pISSN)
  • /
  • 2383-6334(eISSN)
복식문화학회 (The Costume Culture Association)
권호 표지
DOI QR코드

DOI QR Code

스텔라 맥카트니 패션에 나타난 비거니즘 특성

The characteristics of veganism in Stella McCartney's fashion

  • 이해임 (한양여자대학교 니트패션디자인과) ;
  • 이연희 (한양대학교 의류학과 휴먼테크융합전공)
  • Haeim, Lee (Dept. of Knit Fashion Design, Hanyang Women's University) ;
  • Younhee, Lee (Major in Human-Tech Convergence, Dept. of Clothing & Textiles, Hanyang University)
  • 투고 : 2022.06.13
  • 심사 : 2022.09.26
  • 발행 : 2022.12.31
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

The purpose of this study was to propose the direction of veganism-based fashion design in environmental and animal protection through the theoretical consideration of vegan fashion and the analysis of the practical design characteristics of veganism in Stella McCartney's fashion. The research was conducted through literature research and case studies. After investigating the concept and characteristics of vegan fashion, focusing on previous studies and various fashion-related Internet data, Stella McCartney's fashion was examined with particular attention on vegan characteristics. The results of the study are as follows: First, imitative nature pursues animal and environmental protection, but the motif or appearance is a characteristic of pursuing a multi-purpose design that imitates animals and nature. Second, expression of value is based on slow fashion, simplicity, and sustainable minimal design. It is expressed indirectly by pursuing permanence, simplicity, and long-wearable design, or directly expressing vegan values through phrases expressed in performances or costumes in the collection. Third, alternative eco-friendliness is characterized by using cruelties-free materials such as faux fur, recycling materials, new bio-materials, and regenerated materials. These vegan characteristics are comprehensively and organically expressed in the works of the collection, and through this, sustainable and eco-friendly vegan fashion is pursued. It is anticipated that by deriving the vegan fashion characteristics of Stella McCartney, who represents vegan fashion, it will be possible to provide the basis for practical direction and design methods for fashion brands aiming for vegan fashion styles.

키워드

참고문헌

  1. Bae, S. (2020). A review of the vegan fashion cate- gory and a practical plan for ethical consumption. Journal of Fashion Business, 24(2), 68-84. doi:10.12940/jfb.2020.24.2.68
  2. Bowles, H. (2020, March 26). Stella McCartney asked for sustainable fashion. Vogue. Retrieved July 15, 2022, from https://www.vogue.co.kr/2020/05/26/%ec%8a%a4%ed%85%94%eb%9d%bc-%eb%a7%a5%ec%b9%b4%ed%8a%b8%eb%8b%88%ea%b0%80-%ec%9d%b4%ec%95%bc%ea%b8%b0%ed%95%98%eb%8a%94-%ec%a7%80%ec%86%8d-%ea%b0%80%eb%8a%a5%ed%95%9c-%ed%8c%a8%ec%85%98
  3. Choi, J.-W. (2020). A study on the aesthetic characteristics of vegan fashion style in contemporary fashion. Unpublished master's thesis, Hongik University, Seoul, Korea.
  4. Choi, M.-H., & Yoh, E. (2013). Analysis on vegan fashion beauty products for development of brand strategies. Journal of Living Science Research, 39, 103-120.
  5. Choi, S. Y. (2019). An exploratory study of vegan fashion consumption based on grounded theory approach. Unpublished master's thesis, Seoul National University, Seoul, Korea.
  6. Choi, Y.-H., & Lee, K.-H. (2019). Diffusion of veganism in fashion and beauty -A semantic network analysis-. Journal of the Korean Society of Costume, 69(6), 75-94. doi:10.7233/jksc.2019.69.6.075
  7. Choi, Y. J. (2019). A qualitative research on shopping orientation and purchase decision making process of vegan fashion consumer. Unpublished master's thesis, Yonsei University, Seoul, Korea.
  8. Go, B. K., & Han, S. J. (2021). A study on vegan textile case in the green new deal era. Journal of Basic Design & Art, 22(3), 17-30. doi:10.47294/KSBDA.22.3.2
  9. Gottfried, M. (2017). Vegan love: Dating and partnering for the cruelty-free gal, with fashion, makeup & wedding tips. New York: Skyhorse Publishing, Inc.
  10. Heo, Y. J. (2021). A study on development of vegan cosmetics matching convergence service application for changes in beauty consumer market. The Korean Society of Science & Art, 39(3), 505-517. doi:10.17548/ksaf.2021.06.30.505
  11. Hwang, J.-I., & Kim, K.-R. (2021). A study on the relationship between vagan beauty and the beauty industry. Journal of Digital Convergence, 19(1), 45-49. doi:10.14400/JDC.2021.19.1.045
  12. Jeon, C. Y. (2020). The effects of vegan fashion consumer's consumption values on vegan fashion products attitude and purchase intention: Focused on the moderating effects of vegan content. Unpublished master's thesis, Konkuk University, Seoul, Korea.
  13. Jeong, J. (2020). The attitude and practices of veganism in clothing. Unpublished master's thesis, Seoul National University, Seoul, Korea.
  14. Jeong, J., & Chun, J. (2021). Veganism represented in YouTube fashion contents. Fashion & Textile Research Journal, 23(1), 44-56. doi:10.5805/SFTI.2021.23.1.44
  15. Jeong, J. W., & Kwon, H. J. (2018). Dilemma types in vegan fashion design. Journal of Fashion Design, 18(4), 71-91. doi:10.18652/2018.18.4.5
  16. Kang, Y. W. (2021). A study on the differentiation of package design according to marketing strategies of korean vegan cosmetics brand. A Treatise on the Plastic Media, 24(2), 20-28. doi:10.35280/KOTPM.2021.24.2.3
  17. Kim, H. G. (2019, July 19). Adidas launches biodegradable clothing in cooperation with designer Stella McCartney. G- enews. Retrieved July 15, 2022, from https://news.g-enews.com/view.php?ud=20190718070307168094b5829de2_1&ssk=2017011301560109486_1
  18. Kim, N. H., & Park, S. H. (2018). The current situation of vegan fashion brands as alternative strategy. Journal of Fashion Design, 18(4), 17-33. doi:10.18652/2018.18.4.2
  19. Lee, H. (2019). A study of the creativity of fashion designers using a life span approach. Unpublished doctoral dissertation, Korea University, Seoul, Korea.
  20. Lim, J.-Y., & Jin, S.-Y. (2021). Quality characteristics of vegan nutritional bars with fermented soy- bean curd residue powder. Journal of the Korean Society of Food Science and Nutrition, 50(8), 849-857. doi:10.3746/jkfn.2021.50.8.849
  21. Park, E. H., & Lee, I.-H. (2021). The effect of consumer decision type on the consumption value of vegan cosmetics. Jounal of Korean Society of Cosmetology, 27(2), 442-454. doi:10.52660/JKSC.2021.27.2.442
  22. Park, H. R., & Cho, M.-S. (2021). A study on the selection sttributes and purchasing behavior of protein fortified fnack and fegan snack. Journal of the Korean Society of Food Culture, 36(4), 373-381. doi:10.7318/KJFC/2021.36.4.373
  23. Park, M.-S. (2021). A study on the aesthetic characteristics of conscious fashion in contemporary fashion. Unpublished master's thesis, Hongik University, Seoul, Korea.
  24. Song, J.-Y. (2009). A study on plasticity of eco-luxury in modern fashion -Focusing on Stella Mccartney's works. Unpublished master's thesis, Sookmyung Women's Univercsity, Seoul, Korea.
  25. STELLAMcCARTNEY. (n.d.). Sustainability. Retrieved July 15, 2022, from https://www.stellamccartney.com/kr/ko/sustainability/sustainability.html#timeline
  26. STELLAMcCARTNEY. (2020, November 18). McCartney A to Z manifesto: Spring 2021 collection. Retrieved July 15, 2022, from https://www.stellamccartney.com/kr/ko/stellas-world/mccartney-a-to-z-manifesto-spring-2021-collection.html
  27. Sung, Y., Im, D. Y., & Doo, Y. T. (2021). A study on service quality on satisfaction and repurchase intention of vegan trend products. Journal of Product Research, 39(3), 49-54. doi:10.36345/kacst.2021.39.3.006
  28. Vogue. (2010, June 7). Stella McCartney resort 2011. Retrieved July 15, 2022, from https://www.vogue.com/fashion-shows/resort-2011/stella-mccartney/slideshow/collection#20
  29. Vogue. (2011, January 9). Stella McCartney pre-fall 2011. Retrieved July 15, 2022, from https://www.vogue.com/fashion-shows/pre-fall-2011/stella-mccartney/slideshow/collection#24
  30. Vogue. (2012a, June 10). Stella McCartney resort 2013. Retrieved July 15, 2022, from https://www.vogue.com/fashion-shows/resort-2013/stella-mccartney/slideshow/collection#1
  31. Vogue. (2012b, June 10). Stella McCartney resort 2013. Retrieved July 15, 2022, from https://www.vogue.com/fashion-shows/resort-2013/stellamccartney/slideshow/collection#24
  32. Vogue. (2013, September 29). Stella McCartney spring 2014. Retrieved July 15, 2022, from https://www.vogue.com/fashion-shows/spring-2014-ready-to-wear/stella-mccartney/slideshow/collection#9
  33. Vogue. (2015a, June 8). Stella McCartney resort 2016. Retrieved July 15, 2022, from https://www.vogue.com/fashion-shows/resort-2016/stella-mccartney/slideshow/collection#24
  34. Vogue. (2015b, March 9). Stella McCartney fall 2015. Retrieved July 15, 2022, from https://www.vogue.com/fashion-shows/fall-2015-ready-to-wear/stella-mccartney/slideshow/collection#33
  35. Vogue. (2015c, January 13). Stella McCartney pre-fall 2015. Retrieved July 15, 2022, from https://www.vogue.com/fashion-shows/pre-fall-2015/stella-mccartney/slideshow/collection#7
  36. Vogue. (2016a, January 13). Stella McCartney pre-fall 2016. Retrieved July 15, 2022, from https://www.vogue.com/fashion-shows/pre-fall-2016/stella-mccartney/slideshow/collection#10
  37. Vogue. (2016b, November 11). Stella McCartney resort 2017. Retrieved July 15, 2022, from https://www.vogue.com/fashion-shows/resort-2017/stella-mccartney/slideshow/collection#1
  38. Vogue. (2016c, January 13). Stella McCartney pre-fall 2016. Retrieved July 15, 2022, from https://www.vogue.com/fashion-shows/pre-fall-2016/stella-mccartney/slideshow/collection#7
  39. Vogue. (2016d, March 7). Stella McCartney fall 2016. Retrieved July 15, 2022, from https://www.vogue.com/fashion-shows/fall-2016-ready-to-wear/stella-mccartney/slideshow/collection#30
  40. Vogue. (2016e, October 3). Stella McCartney spring 2017. Retrieved July 15, 2022, from https://www.vogue.com/fashion-shows/spring-2017-ready-to-wear/stella-mccartney/slideshow/collection#6
  41. Vogue. (2016f, October 3). Stella McCartney spring 2017. Retrieved July 15, 2022, from https://www.vogue.com/fashion-shows/spring-2017-ready-to-wear/stella-mccartney/slideshow/details#61
  42. Vogue. (2016g, October 3). Stella McCartney spring 2017. Retrieved July 15, 2022, from https://www.vogue.com/fashion-shows/spring-2017-ready-to-wear/stella-mccartney/slideshow/collection#7
  43. Vogue. (2016h, March 7). Stella McCartney fall 2016. Retrieved July 15, 2022, from https://www.vogue.com/fashion-shows/fall-2016-ready-to-wear/stella-mccartney/slideshow/collection#32
  44. Vogue. (2016i, October 3). Stella McCartney spring 2017. Retrieved July 15, 2022, from https://www.vogue.com/fashion-shows/spring-2017-ready-to-wear/stella-mccartney/slideshow/collection#13
  45. Vogue. (2017a, March 6). Stella McCartney fall 2017. Retrieved July 15, 2022, from https://www.vogue.com/fashion-shows/fall-2017-ready-to-wear/stellamccartney/slideshow/collection#7
  46. Vogue. (2017b, June 8). Stella McCartney resort 2018. Retrieved July 15, 2022, from https://www.vogue.com/fashion-shows/resort-2018/stella-mccartney/slideshow/collection#37
  47. Vogue. (2017c, June 8). Stella McCartney resort 2018. Retrieved July 15, 2022, from https://www.vogue.com/fashion-shows/resort-2018/stella-mccartney/slideshow/collection#25
  48. Vogue. (2018a, January 17). Stella McCartney pre-fall 2018. Retrieved July 15, 2022, from https://www.vogue.com/fashion-shows/pre-fall-2018/stella-mccartney/slideshow/collection#32
  49. Vogue. (2018b, October 1). Stella McCartney spring 2019. Retrieved July 15, 2022, from https://www.vogue.com/fashion-shows/spring-2019-ready-to-wear/stella-mccartney/slideshow/collection#36
  50. Vogue. (2018c, October 1). Stella McCartney spring 2019. Retrieved July 15, 2022, from https://www.vogue.com/fashion-shows/spring-2019-ready-to-wear/stella-mccartney/slideshow/details#80
  51. Vogue. (2019a, June 15). Stella McCartney resort 2020. Retrieved July 15, 2022, from https://www.vogue.com/fashion-shows/resort-2020/stella-mccartney/slideshow/collection#34
  52. Vogue. (2019b, June 15). Stella McCartney resort 2020. Retrieved July 15, 2022, from https://www.vogue.com/fashion-shows/resort-2020/stellamccartney/slideshow/collection#24
  53. Vogue. (2019c, March 4). Stella McCartney fall 2019. Retrieved July 15, 2022, from https://www.vogue.com/fashion-shows/fall-2019-ready-to-wear/stella-mccartney/slideshow/collection#1
  54. Vogue. (2019d, March 4). Stella McCartney fall 2019. Retrieved July 15, 2022, from https://www.vogue.com/fashion-shows/fall-2019-ready-to-wear/stella-mccartney/slideshow/collection#13
  55. Vogue. (2020a, October 26). Stella McCartney resort 2021. Retrieved July 15, 2022, from https://www.vogue.com/fashion-shows/resort-2021/stellamccartney/slideshow/collection#17
  56. Vogue. (2020b, March 2). Stella McCartney fall 2020. Retrieved July 15, 2022, from https://www.vogue.com/fashion-shows/fall-2020-ready-to-wear/stella-mccartney/slideshow/collection#16
  57. Vogue. (2020c, January 14). Stella McCartney pre-fall 2020. Retrieved July 15, 2022, from https://www.vogue.com/fashion-shows/pre-fall-2020/stella-mccartney/slideshow/collection#3
  58. Vogue. (2020d, March 2). Stella McCartney fall 2020. Retrieved July 15, 2022, from https://www.vogue.com/fashion-shows/fall-2020-ready-to-wear/stella-mccartney/slideshow/details#134
  59. Vogue. (2020e, March 2). Stella McCartney fall 2020. Retrieved July 15, 2022, from https://www.vogue.com/fashion-shows/fall-2020-ready-to-wear/stella-mccartney/slideshow/collection#24
  60. Vogue. (2020f, January 14). Stella McCartney pre-fall 2020. Retrieved July 15, 2022, from https://www.vogue.com/fashion-shows/pre-fall-2020/stella-mccartney/slideshow/collection#44
  61. Vogue. (2021a, March 18). Stella McCartney introduces her first garments made of mylo, the "Leather" alternative grown from mushrooms. Retrieved July 15, 2022, from https://www.vogue.co.uk/fashion/article/stella-mccartney-first-mylo-mushroom-leather-alternative-ready-to-wear
  62. Vogue. (2021b, March 23). Stella McCartney fall 2021. Retrieved July 15, 2022, from https://www.vogue.com/fashion-shows/fall-2021-ready-to-wear/stella-mccartney/slideshow/collection#6
  63. Yoh, E. (2018). Determinants of purchase intention for vegan fashion products -Application of the modified planned behavior model-. The Research of the Costume Culture, 26(2), 125-139. doi:10.29049/rjcc.2018.26.2.125