Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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A study on Discount in Prior Experience of AI and Acceptance: Focusing on AI Effect

인공지능 사전경험 무시 현상과 수용에 관한 연구: AI Effect를 중심으로

  • Lee, JeongSeon (Center for Institutional Research, Sookmyung Women's University)
  • 이정선 (숙명여자대학교 대학 IR 센터)
  • Received : 2022.01.24
  • Accepted : 2022.03.20
  • Published : 2022.03.28
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Abstract

Artificial intelligence is applied not only to the daily life of individuals but also to all industries, and it is no wonder that the age of artificial intelligence has arrived. Therefore it is important to understand the factors that influence the acceptance of AI. This study analyzes whether "AI Effect" which recognizes that commercialized or familiar artificial intelligence is no longer artificial intelligence, affects the acceptance of artificial intelligence and proposes an acceptance plan based on the results. Two experiments were conducted. The first experiment was conducted on 105 adults in the result it was found that 32.4% (34 people) had AI Effect, AI Effect existed in 43.6% (24 people) of women and 20% (10 people) of men, that is, the proportion of AI Effect exsitence in women is about twice as high.and AI Effect exists when the level of AI knowledge is low. The second experiment was conducted 240 adults and 85 participants with AI Effect were selected. We found the group that recognized experience of AI accepted AI more actively. Understanding of AI Effect is expected to suggest companies' views in order to enhance AI capabilities and acceptance. In addition, future studies are expected on considering individual differences or related to acceptance attitudes.

인공지능은 개인의 일상생활뿐 아니라 전 산업 분야에 적용되며 인공지능 시대라 해도 과언이 아닌 시기가 도래하였다. 그러므로 인공지능 수용에 영향을 주는 요인 파악은 중요하다. 본 연구는 상용화되거나 익숙해진 인공지능은 더는 인공지능이라 인식하지 못하는 AI Effect 현상으로 인공지능 사전경험이 무시되었을 때 인공지능 수용에 어떠한 영향을 미치는지를 분석하였다. 이를 위해 두 번의 실험을 수행하였다. 105명의 성인을 대상으로 한 첫 번째 실험 결과는 실험 대상자 중 32.4%(34명)가 AI Effect가 존재하였고, 이 중 여성이 43.6%(24명), 남성은 20%(10명)가 AI Effect가 존재하는 것을 나타나 여성이 약 2배 정도 높았고, 인공지능 지식 정도가 낮을수록 AI Effect가 존재하는 것으로 나타났다. 두 번째 실험 결과는 성인 240명의 참가자 중 AI Effect가 존재하는 85명만이 대상이었고, 인공지능 경험인지는 인공지능을 적극적으로 수용하게 하는 것으로 나타났다. 본 연구를 통한 AI Effect 이해는 기업에 인공지능의 적극적 수용방안 설정에 도움을 줄 수 있을 것이라 기대된다. 더불어 사용자의 개인 차이와 AI Effect의 관계 규명, AI Effect가 다양한 수용 태도에 미치는 영향 등을 고려한 연구로의 확장을 기대한다.

Keywords

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