Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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The image of South Korea reported by the People's Daily

중국 인민일보를 통해서 보는 한국의 국가 이미지

  • Wu, Xiao-Ying (Dept. of Mass Communication and Advertising., Tong-myong University) ;
  • Kim, Hyeong-Gon (Dept. of Mass Communication and Advertising., Tong-myong University)
  • 우효영 (동명대학교 언론영상학과) ;
  • 김형곤 (동명대학교 언론영상학과)
  • Received : 2021.12.21
  • Accepted : 2022.03.20
  • Published : 2022.03.28
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Abstract

The purpose of this study is to find out how Korea's national image is being established through content analysis of articles related to Korea by the People's Daily in China. There were 253 articles related to Korea published in the People's Daily from 2016 to 2020. Using content analysis methods, articles related to Korea were reviewed in five categories: number of articles, page, source, subject matter, and propensity to report. According to the results of the study, the number of articles related to Korea in the People's Daily has decreased since 2016, and the topic of articles has been in many political and social sectors. In 2016 and 2017, South Korea's decision to deploy THAAD led to a number of articles published in the military sector, and there were negative articles only in military articles. The majority of articles related to Korea in the People's Daily show that it describes Korea positively or objectively. In this regard, the People's Daily shows that it is building a positive image of Korea.

본 연구는 중국 <인민일보>의 한국 관련 기사에 대한 내용분석을 통해 한국의 국가 이미지가 어떻게 구축되고 있는가를 알아보는데 목적을 두고 있다. 연구대상은 2016년부터 2020년까지 <인민일보>에 게재된 한국 관련 기사 253건이다. 내용분석 방법을 이용해 기사 건수, 지면, 출처, 주제, 보도성향 등 5가지 항목에서 한국 관련 기사를 살펴보았다. 연구결과에 따르면, <인민일보>의 한국 관련 기사 건수는 2016년 이후 감소세를 보였고, 기사 주제는 정치, 사회 분야가 많았다. 2016년과 2017년에는 한국의 사드 배치 결정으로 인해 군사 분야 기사가 다수 게재되었고, 군사분야 기사에서만 부정적인 성향의 기사가 있었다. 대다수의 <인민일보> 한국 관련 기사는 한국을 긍정적으로 혹은 객관적으로 묘사하고 있음을 알 수 있었다. 이런 점으로 볼 때, <인민일보>는 긍정적인 한국의 국가 이미지를 구축하고 있음을 알 수 있다.

Keywords

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