Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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The Effects of Entrepreneurship Education on Entrepreneurship Intention through the Mediating Effect of Founder Self-Efficacy: Focused on Start-up of Cultural Tourism Product

문화관광상품 창업 중심 창업교육이 창업자 자기효능감의 매개효과를 통해 창업의도에 미치는 영향

  • Hwang, Gyun Jeong (Dept. of Regional Leading University Business Group, Chonnam University)
  • Received : 2022.01.06
  • Accepted : 2022.03.20
  • Published : 2022.03.28
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Abstract

The purpose of this study is to provide the entrepreneurs with positive entrepreneurial intention through entrepreneurship education that meets the needs of founders related to cultural tourism products. In addition, the mediating effect of self-efficacy of founders was verified in the relationship between entrepreneurial education and entrepreneurial intention. For the empirical analysis, this study conducted a survey on founders of cultural tourism products in Gwangju and Jeonnam. The results of the study are as follows: First, entrepreneurship education has a positive effect on self-efficacy and self-efficacy has a positive effect on entrepreneurial intention. Second, self-efficacy confirmed the mediating effect in the relationship between entrepreneurship education and entrepreneurship intention. The results of this study are expected to provide basic data for stable and sustainable development of the culture and tourism industry.

본 연구는 문화관광상품 관련 창업자들의 수요에 맞는 창업교육을 통해 예비창업자들이 긍정적인 창업의도를 갖도록 하는게 연구의 목적이다. 또한 창업교육이 창업의도에 미치는 영향관계에 있어서 창업자들의 자기효능감의 매개효과를 검증하였다. 실증분석을 위해 본 연구에서는 광주·전남 지역의 문화관광상품 관련 창업자를 대상으로 설문조사를 진행하였다. 연구결과는 다음과 같다. 첫째, 창업교육은 자기효능감에 정(+)의 영향을 미치고, 자기효능감은 창업의도에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 자기효능감은 창업교육과 창업의도 간의 영향관계에서 매개효과를 확인하였다. 연구결과는 문화관광산업의 안정적이고 지속가능한 발전에 기초적인 자료를 제공할 것으로 기대한다.

Keywords

References

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