한국의류산업학회지 (Fashion & Textile Research Journal)

  • 제24권1호
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  • Pages.66-80
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  • 2022
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  • 1229-2060(pISSN)
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  • 2287-5743(eISSN)
한국의류산업학회 (The Society of Fashion and Textile Industry)
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포스트 팬데믹 시대의 중고 패션 소비 인식 변화

Changes in the Perception of Second-hand Fashion Consumption in the Post-pandemic Era

  • Kim, Habin (Dept. of Textiles, Merchandising and Fashion Design, Seoul National University) ;
  • Lee, Ha Kyung (Dept. of Clothing and Textiles, Chungnam National University)
  • 투고 : 2021.11.16
  • 심사 : 2022.01.11
  • 발행 : 2022.02.28
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초록

Even before the Covid-19 outbreak, the second-hand fashion market has been growing as the fashion industry strives towards sustainability. It has also accelerated due to the economic contraction caused by the pandemic. In previous studies, the second-hand market has been steadily studied; however, the research is insufficient compared to the diversified market. Therefore, this study investigates changes in consumers' perception of the second-hand fashion market affected by Covid-19. This study collected text data with the keyword 'second-hand fashion' from various blogs. We analyzed 24,000 posts before and after the Covid-19 outbreak by applying the LDA algorithm for topic modeling and content analysis. Seven and nine different topics for the period before and after the pandemic respectively were derived. The results revealed that during the pandemic the consumers realized the practical value of sustainability in their daily lives than they did before the pandemic. Furthermore, they tried to minimize transaction anxiety by using diverse platforms with advanced technology. They also realized economic value by buying and selling sneakers in the popular sneakers resale market. The results could help understand the rapidly growing second-hand fashion market during Covid-19.

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