Fashion & Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
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The Changes in Korean Children's Clothing Brands - From 1990 to 2019 -

론칭 시기에 따른 국내 아동복브랜드의 변화 - 1990년부터 2019년까지 -

  • Kim, Kyungok (Dept. of Clothing & Textile, Yonsei University) ;
  • Chun, Jongsuk (Dept. of Clothing & Textile, Yonsei University)
  • 김경옥 (연세대학교 의류환경학과) ;
  • 천종숙 (연세대학교 의류환경학과)
  • Received : 2021.12.07
  • Accepted : 2022.02.07
  • Published : 2022.02.28
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Abstract

The children's clothing market continues to grow in Korea, despite the declining total fertility rate. This study aims to investigate the changes in Korean children's clothing market according to the launching time of brands. To this end, it analyzed 90 children's clothing brands in 2019. The results of this study are as follows. These children's clothing brands had been actively launched since 2000. Although the total fertility rate in Korea has dropped to approximately one percent, the number of children's clothing brands has increased significantly each year since 2005. Sixteen children's clothing brands were launched between 2005 and 2009, twenty-three were launched between 2010 and 2014, and thirty-five were launched between 2015 and 2019. Various brands are competing in Korean children's clothing market. Overseas brands have continued to expand their market share while the market share of domestic brands has decreased continuously. Clothing brands, including adult clothing brands other than children's clothing brands, are actively entering Korean children's clothing market. Many overseas, luxury, and sportswear brands have entered Korean children's clothing market. Many sportswear brands have launched children's clothing brands, with a significant increase since 2013. The results of this study show that Korean children's clothing market has changed from a local market to a global fashion market.

Keywords

Acknowledgement

본 논문은 2021년도 연세대학교 생활과학대학 연구진흥사업에 의하여 지원되었음.

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