Acknowledgement
This work was supported by a grant from Brain Korea 21 Program for Leading Universities and Students (BK21 FOUR) MADEC Marine Designeering Education Research Group.
References
- J. Huang, (2009). Research on Application of Optical Illusion in Graphic Design. master dissertation. Suzhou University. China.
- Y. J. Choi. & K. R. Moon, (2009). The development of many-sided jewelry design utilizing optical illusion. In Proceedings of the Korea Contents Association Conference . The Korea Contents Association. 115-119.
- Y S. Park. (2018). The effect of optical illusion effect of OOH advertising on engagement according to self-regulatory focus and involvement. master dissertation. Hongik University, Seoul,
- A. Guttmann. (2021). Advertising spending in the world's largest ad markets 2020. Statista[Online] https://www.statista.com/statistics/273736/advertising-expenditure-in-the-worlds-largest-ad-markets
- X. Yao & Q. Weng (2019). Retrospect and reflection on China's advertising industry for 40 years. News lovers, (4), 16-21. DOI : 10.16017/j.cnki.xwahz.2019.04.005.
- H. K. Lee. (2002). Advertising Practitioners' Perception on the Media Value of Cable Television. Korean Association for Advertising and Public Relations, (54), 77-101.
- R. Gupta. (2012). Advertising Principles and Practice. New Delhi: S. Chand Publishing
- D. Ke. (2020). On the Psychological Intervention of College Students' bad Online Loans Based on Cognitive Behavior Theory. Journal of Hunan Radio & Television University, (02), 20-25. DOI : 10.19785/j.cnki.hnddxb.2021.02.004.
- R. N. Laczniak, D. S. Kempf & D. D. Muehling. (1999). Advertising Message Involvement: The Role of Enduring and Situational Factors, Journal of Current Issues & Research in Advertising, 21(1), 51-61. DOI : 10.1080/10641734.1999.10505088
- H. R. Son, E. Kim & C. L. K. Lee. (2017). A Study on the Effect of Print Advertising by Trompe-l'oeil Technique : Focusing on Cognitive Response, Attention and Favorability. Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology, 7(10), 79-90. DOI : 10.35873/ajmahs.2017.7.10.008
- Y. H. Kim, S. E. Lee & J. Kim. (2015). The Effect of Comparative Advertising by Message Sidedness and Comparison Type: Moderating Role of Need-for-Cognition and Product Type. Korean Advertising and Public Relations Journal, 17(1), 235-272. DOI : 10.16914/kjapr.2015.17.1.5.235
- S. Burton et al. (2002) A scale for measuring attitude toward private label products and an examination of its psychological and behavioral correlates. Journal of the Academy of Marketing Science, 26(4), 293-306. DOI : 10.1177/0092070398264003
- W. J. Choi. (2006). Q Methodology and Theory : A Search for Subjectivity in the Attitude of Consumers to Advertising. Journal of KSSSS, 13, 81-106. DOI : 10.23949/kjpe.2021.1.60.1.7
- J. Choi. (2020). Effects of Advertising Attitude, Brand Trust, Brand Attachment, and Brand Value on Brand Loyalty. Journal of Communication Design, 70, 234-245. DOI : 10.25111/jcd.2020.70.17
- H. R.Suh & J. Y.Yun. (2020). Consumer Attitude, Reliability, Perception on the Exposed Methods of Sponsored Products in Vlogs. Design convergence study, 19(6), 53-71. DOI:10.31678/SDC85.4
- M. S. Park. (2013). A Study on the Types of Creating Ideas of Winners and Domestic Consumers' Attitudes towarda tA Cdavnenretiss inLgions Awards -Focused on the Print Advertisements among Winners at 2011 Cannes Lions Awards-. The Treatise on The Plastic Media, 16(2), 89-98.
- R, Arnheim. (1998). Visual Thinking: Aesthetic Intuition Psychology, Chengdu: Sichuan People's Publishing House
- Y. H. MENG. (2019. 08. 24 ). China Central Television. Craftsmanship creates cultural business cards, and border areas create readership. http://gs.cnr.cn/gsxw/kx/20190824/t20190824_524746216.shtml
- Jiyeon Data. (2021. 10. 11). Industry Information Network. An analysis report on the market operation pattern and future prospects of China's advertising industry from 2022 to 2028. http://www.kcons.or.kr
- T. Kang. (2021). The Effect of the Characteristics of Color Maketing on Brand Awareness, Brand Attitude, Purchase Intention, and the Products Moderating Effect of Gender. -Focused on Smartphone-, Master dissertation. Incheon National University, Seoul.
- M. J. Kim. (2020). The Effect of Cognitive Load, Ad's Context Congruity and Placement on Advertising Effectiveness, Master dissertation. Ewha Womans University Graduate School, Seoul.
- Y. Y. CHEN. (2021). A Study on the A:Factors Affecting Study on Advertising Effects the Effect of Gender among Interaction,Gender of Advertising, Master dissertation. Models Products.
- K. N. Hong. (2021). The Effect of Store,Brand on Brand Attributes Image and General of Awareness:Brand Loyalty Supermarkets on the Effect of Focused Value Experiential Moderating. Doctoral dissertation. Sejong University. Seoul.
- S. Y. Jung. (2014). The Effect of Self-Monitoring, Pioneer Brand Awareness, Types of Endorser on Consumer's Purchasing Attitude : Focused on Outdoor Brand. Master dissertation. Sungkyunkwan University. Seoul.
- K. Y. DENG. (2021). A Study on the Factors Influencing Advertising Effects of Creative Interpolation Advertisement in Chinese Web Drama: Focusing on Plot Congruence, Character Congruence, Ad-Engagement, Web Drama Likng and Actor Liking.
- M. Oh. (2010), A Study of Advertising Cognition types, Advertising Attitude, and Purchase Intention. Journal of the Korea Institute of Spatial Design, 16(6). DOI : 10.15207/JKCS.2021.12.3.115
- P. XU. (2014). Effects of Visual-Spatial Variables on Consumer's Response in Advertising. Master dissertation. Wonkwang University. North Jeolla Province
- R. D. Howell. (1979). A multivative examination of patronage model:The impact of values and life styles on shopping orientations. Doctoral dissertation, University of Alkansas, Fayetteville.
- Q. Jiang. (2021). The symbolic meaning of graphics and symbols in the dissemination of visual information. News Dissemination, (16), 21-22. DOI : CNKI:SUN:YWB.0.2021-16-008.
- S. O. LEE.(2021). A Study of Aesthetics, Functions and Thoughts of Modern Chinese Design -Focused on Chinese Architectural Design case-. Korea Illustration Art Association, 24(2), 139-147. DOI : 10.35280/KOTPM.2021.24.2.15
- J. Hwang, Y. Yoon & H. Kim. (2019). The effects of product reliability on brand image, repurchase intention, and word-of-mouth in the context of home meal replacement : The moderating role of the manufacturer type. Tourism Research Journal, 33(1), 217-226. DOI : 10.21298/IJTHR.2019.1.33.1.217