Journal of the Korean Society for Library and Information Science (한국문헌정보학회지)

Korean Society For Library And Information Science (한국문헌정보학회)
권호 표지
DOI QR코드

DOI QR Code

A Study on the YouTube Videos Content Characteristics of the National Archives of Korea

국가기록원 유튜브 동영상 콘텐츠 특성에 대한 연구

  • 박옥남 (상명대학교 인문사회과학대학 문헌정보학전공)
  • Received : 2022.11.01
  • Accepted : 2022.11.23
  • Published : 2022.11.30
Download PDF
⟨ Previous Next ⟩

Abstract

The purpose of this study is to understand the content characteristics in YouTube videos of the National Archives of Korea. For this purpose, keywords, video data, and viewer responses were collected for 324 videos posted by the National Archives of Korea for five years since April, 2017. Social network analysis, topic modeling, and content analysis were performed. Based on this, the main keywords leading the YouTube videos of the National Archives of Korea, 7 major topics and 20 sub-topics were identified. The characteristics of the YouTube videos and keywords network were studies. In addition, video characteristics were analyzed as external characteristics, video editing and delivery methods, and content characters. The study found that the YouTube channel of the National Archives of Korea has been posting the videos related to various topics such as places, history, and events as well as the basic functions of the archives to induce viewers' interest in the archives. The study also identified the areas that needed to be improved such as low response from viewers, lack of content that could interest viewers, and lack of channel operation to interact or communicate with viewers. Finally, the study was concluded with a proposal to spread the videos of the National Archives of Korea to more users.

본 연구의 목적은 국가기록원 유튜브 영상에 나타난 콘텐츠 특성을 분석하는 것이다. 이를 위해 2017년부터 5년 동안 국가기록원이 게시한 324개의 동영상에 대한 키워드, 동영상 관련 데이터, 시청자 반응을 수집하였으며, 소셜 네트워크 분석, 토픽모델링, 내용분석을 수행하였다. 이를 바탕으로 국가기록원 유튜브 영상을 주도하는 주요 키워드, 7개의 대주제 및 20개의 소주제를 확인하고, 유튜브 영상 및 키워드 네트워크 특성을 확인하였다. 또한, 영상의 외형적 특성, 영상편집 및 전달방식, 콘텐츠 등장인물을 확인하였다. 이를 통해 국가기록원 유튜브 영상은 기록관의 기본 기능을 소개하고, 기록물에 대한 시청자의 관심을 유도하기 위하여 장소, 역사, 행사 등의 다양한 주제와 관련한 영상을 게시하고 있음을 알 수 있었다. 그럼에도 불구하고 시청자 반응이 저조하고, 시청자가 흥미를 이끌 수 있는 콘텐츠의 부족, 시청자와 상호작용하거나 의사소통할 수 있는 채널 운영의 부족 등 보완점을 확인하였다. 마지막으로 국가기록원 영상이 더 많은 이용자에게 확산되기 위한 제안으로 연구를 마무리하였다.

Keywords

References

  1. Choi, JungWon, Gang, JuYeon, Park, JunHyeong, & Oh, Hyo-Jung (2016). A study on social media usage of government archival services and users' interestedness: focused on "National Archives of Korea" and "Presidential Archives". Journal of the Korean Society for information Management, 33(2), 135-156. https://doi.org/10.3743/KOSIM.2016.33.2.135
  2. DMC Media (2022). 2022 Social Media Market and Advertising Market Analysis Report. Available: https://www.dmcreport.co.kr/report/trendBrief/freeView?reportcode=DMCTBF20220028&drtopdeth=RPT_TYPE_1&keyword_type=REPORT_KEYWORD_8
  3. Gang, JuYeon, Kim, TaeYoung, Choi, JungWon, & Oh, Hyo-Jung (2016). A study on the vitalization strategy based on current status analysis of national archives. Journal of the Korean Society for Information Management, 33(3), 263-285. https://doi.org/10.3743/KOSIM.2016.33.3.263
  4. Jeong, Hye-Jeong & Rieh, Hae-Young (2018). Directions for vitalizing archival information services based on the analysis of SNSs and civil petitions. Journal of Korean Society of Archives and Records Management, 18(3), 165-191. https://doi.org/10.14404/JKSARM.2018.18.3.165
  5. Kim, Eun-Jin (2016). A study on the public agencies PR using social media. Journal of Social Science, 44(2), 409-442. https://doi.org/10.15820/khjss.2018.44.2.016
  6. Kim, Ji-Hyun (2015). A study on interactions between archives and users by using social media-Based on the cases of National Archives of the US and the UK. Journal of Korean Library and Information Science Society, 46(3), 225-253. https://doi.org/10.16981/kliss.46.3.201509.225
  7. Kim, Ji-Hyun (2016). A study on user participation in Facebook of the US state archives. Journal of the Korean Biblia Society for Library and Information Science, 27(4), 63-84. https://doi.org/10.14699/KBIBLIA.2016.27.4.063
  8. Kim, Ki-Uk & Kang, Hannah (2022). Content analysis of YouTube contents of metropolitan local governments in South Korea. Advertising PR Practical Research, 15(2), 42-78.
  9. KPR Institute of Social Communication (2015). Domestic Companies and Institutions Social Media Operation Status and Trends. Available: http://www.slideshare.net/BeckyKim/2015-kpr
  10. Lee, Seongsin (2016). A study on the library marketing research trends through keyword network analysis: comparative analysis of Korea and other countries. Journal of the Korean Society for Library and Information Science, 50(3), 383-402. https://doi.org/10.4275/KSLIS.2016.50.3.383
  11. Park, Ji Young, Baek, Ji-Yeon, Kim, Yoo Hyun, & Oh, Hyo-Jung (2018). The utilization of the archival contents of the National Archives of Korea via YouTube channel. Journal of the Korean Society for Information Management, 35(4), 165-193. https://doi.org/10.3743/KOSIM.2018.35.4.165
  12. Yoo, Min-jI, Jeong, Gyu-seon, & Kim, Ok-Hyun (2018). Effects of SNS marketing characteristics of food service companies on purchasing behavior: moderating effects of consumption value. Korean Journal of Hospitality & Tourism, 27(3), 101-115. https://doi.org/10.24992/kjht.2018.04.27.3.101.
  13. Blei, D. (2012). Probabilistic topic models, Communication of the ACM, 55(4), 77-84. https://doi.org/10.1145/2133806.2133826
  14. Blei, D. M., Ng, A. Y., & Jordan, M. I. (2003). Latent dirichlet allocation. Journal of Machine Learning Research, 3, 993-1022.