References
- Adams, P. (2022, September 12) Roblox's Ad Expansion Plans Include 3D Portals to Branded Experiences, MarketingDive, from https://www.marketingdive.com/news/roblox-immersive-ads-metaverse-Robux-Gen-Alpha/631622/
- Bae, S., & Park, D. (2018) The Effect of Mobile Advertising Platform through Big Data Analytics: Focusing on Advertising, and Media Characteristics. Journal of Intelligence and Information Systems, 24(2), 37-57. https://doi.org/10.13088/JIIS.2018.24.2.037
- Ball, M. (2021, June 29) Framework for the metaverse. MatthewBall.vc. from https://www.matthewball.vc/all/forwardtothemetaverseprimer
- Barreto, A. (2013) Do users look at banner ads on Facebook? Journal of Research in Interactive Marketing, 7(2), 119-139. https://doi.org/10.1108/JRIM-Mar-2012-0013
- Cho, C., & Cheon, H. (2004) Why Do People Avoid Advertising on the Internet? Journal of Advertising, 33(4), 89-97. https://doi.org/10.1080/00913367.2004.10639175
- Dong, T., Hung, C., & Cheng, N. (2016) Enhancing Knowledge Sharing Intention through the Satisfactory Context of Continual Service of Knowledge Management Systems. Information Technology & People, 29(4), 807-829. https://doi.org/10.1108/ITP-09-2014-0195
- Dwivedi, Y., Hughes, L., Baabdullah, A., Ribeiro-Navarrete, S., Giannakis, M., Al-Debei, M., Dennehy, D., Metri, B., Buhalis, D., Cheung, C., Conboy, K., Doyle, R., Dubey, R., Dutot, V., Felix, R., Goyal, D., Gustafsson, A., Hinsch, C., Jebabli, I., Janssen, M., Kim, Y., Kim, J., Koos, S., Kreps, D., Kshetri, N., Kumar, V., Ooi, K., Papagiannidis, S., Pappas, I., Polyviou, A., Park, S., Pandey, N., Queiroz, M., Raman, R., Rauschnabel, P., Shirish, A., Sigala, M., Spanaki, K., Wei-Han Tan, G., Tiwari, M., Viglia, G., & Wamba, S. (2022) Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy. International Journal of Information Management, 66.
- Fudenberg, D., & Tirole, J. (1991) Game Theory. MA: MIT Press.
- Golf-Papez, M., Heller, J., Hilken, T., Chylinski, M., de Ruyter, K., Keeling, D., & Mahr, D. (2022) Embracing falsity through the metaverse: The case of synthetic customer experiences, Business Horizons, 65, 739-749. https://doi.org/10.1016/j.bushor.2022.07.007
- Hossain, M., & Kim, M. (2018) Does Multidimensional Service Quality Generate Sustainable Use Intention for Facebook? Sustainability, 10(7), 2283. https://doi.org/10.3390/su10072283
- Hussain, M., Islam, T., & Rehman, S. (2022) What You See Is What You Get: Assessing In-game Advertising Effectiveness. Journal of Research in Interactive Marketing, from https://www.emerald.com/insight/2040-7122.htm
- Kim, E., Choi, S., Kim, S., & Yeh, Y. (2013) Factors Affecting Advertising Avoidance on Online Video Sties. The Journal of Advertising and Promotion Research, 2(1), 87-121.
- Kim, J. (2021) Advertising in the metaverse: Research agenda. Journal of Interactive Advertising, 21(3), 141-144. https://doi.org/10.1080/15252019.2021.2001273
- Kuo, Y., Wu, C., & Deng, W. (2009) The Relationships among Service Quality, Perceived Value, Customer Satisfaction, and Post-purchase Intention in Mobile Value-added Services. Computers in Human Behavior, 25(4), 887-896. https://doi.org/10.1016/j.chb.2009.03.003
- Lee, W., Cheng, S., & Shih, Y. (2017) Effects among Product Attributes, Involvement, Word-of-mouth, and Purchase Intention in Online Shopping. Asia Pacific Management Review, 22(4), 223-229. https://doi.org/10.1016/j.apmrv.2017.07.007
- Leung, X.Y., Lyu, J. & Bai, B. (2020) A Fad or the Future? Examining the Effectiveness of Virtual Reality Advertising in the Hotel Industry. International Journal of Hospitality Management, 88, 102391. https://doi.org/10.1016/j.ijhm.2019.102391
- Park, J. (2021) The Direction and Implications of the Content Industry in the Metaverse Era, KIET Industrial Economic Review, 26(6), 55-63.
- Radionova, I. & Trots, I. (2021) "Creator Economy": Theory and Its Use. Economics, Finance and Management Review, 3(7), 48-58. https://doi.org/10.36690/2674-5208-2021-3-48
- Sohn, B., Park, D., & Choi, J. (2016) Attitude Confidence and User Resistance for Purchasing Wearable Devices on Virtual Reality: Based on Virtual Reality Headgears. Journal of Intelligence and Information Systems, 22(3), 165-183. https://doi.org/10.13088/JIIS.2016.22.3.165
- Yang, C., Lee, E., & Huang, Y. (2013) The Effect of the Context Awareness Value on the Smartphone Adopter's Advertising Attitude. Journal of Intelligence and Information Systems, 19(3), 73-91. https://doi.org/10.13088/JIIS.2013.19.3.073
- Yang, S., Carlson, J., & Chen, S. (2020) How Augmented Reality Affects Advertising Effectiveness: The Mediating Effects of Curiosity and Attention toward the Ad. Journal of Retailing and Consumer Services, 54,