Journal of Convergence for Information Technology (융합정보논문지)

Convergence Society for SMB (중소기업융합학회)
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A study on differences in scalp health beliefs and scalp care behaviors according to the lifestyles of female college students

라이프스타일에 따른 여대생의 두피건강신념과 두피관리행동

  • 이서희 (성결대학교 뷰티디자인학부) ;
  • 임연실 (성결대학교 뷰티디자인학부) ;
  • 전해정 (성결대학교 뷰티디자인학부)
  • Received : 2021.09.04
  • Accepted : 2021.11.20
  • Published : 2021.11.28
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Abstract

The purpose of this study is to examine the scalp care behavior by dividing the lifestyle of female college students based on the health belief model into detailed types to promote healthy scalp care behavior. For the study was conducted with a total of 534 people college student in Seoul, Gyeonggi Province from 18 March 2020 to 7 April 2020. As a result, the difference in the level of belief in scalp health care according to lifestyle showed significant differences in perceived benefit, perceived disability, and self-efficacy. In addition, the results of the difference in scalp care behavior according to lifestyle were found to be high in the order of social orientation, fashion pursuit, and economic orientation. Through this study, it is thought that it is necessary to open information and education programs that can raise the level of belief in scalp health and to develop scalp care products for each lifestyle type.

본 연구의 목적은 건강한 두피관리행동의 증진을 위해 건강신념모델에 기초한 여대생의 라이프스타일을 유형으로 나누어 두피관리행동에 대하여 알아보는 것이다. 연구를 위하여 서울, 경기지역의 여대생 총 534명을 대상으로 2020년 3월 18일에서 2020년 4월 7일까지 실시하였다. 연구의 결과 라이프스타일에 따른 두피건강관리 건강신념수준의 차이는 인지된 유익성과 인지된 장애성, 자기효능감에서 모두 유의미한 차이가 나타났다. 또한 라이프스타일에 따른 두피관리행동 차이에 대한 결과로는 사회지향성향, 유행추구성향, 경제지향성향 순으로 높게 나타났다. 따라서 본 연구를 통해 두피건강신념수준을 높일 수 있는 정보와 교육 프로그램의 개설 및 라이프스타일의 유형별 두피관리제품의 개발이 필요하다고 사료된다.

Keywords

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