Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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A Study on the Factors Influencing the User Experience of Mobile Payment Services in China -Centered on people in their 20s and 30s-

중국의 모바일 결제 서비스의 사용자 경험에 영향을 미치는 요인에 관한 연구 -20,30대 중심으로-

  • Du, Jian (Digital Media Design, HongIk University, International Design School for Advanced Studies) ;
  • Kim, Seung-In (Digital Media Design, HongIk University, International Design School for Advanced Studies)
  • 두견 (홍익대학교 국제디자인전문대학원 디지털미디어디자인 전공) ;
  • 김승인 (홍익대학교 국제디자인전문대학원 디지털미디어디자인 전공)
  • Received : 2021.06.02
  • Accepted : 2021.09.20
  • Published : 2021.09.28
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Abstract

This study is about finding factors affecting user experience in China's mobile payment. The recen development of 5G networks and the spread of phones provide the basis for the development of mobile payment, and the development of mobile payment is showing a rapid upward trend. Because of the simplicity and mobility, it is appealing to people, especially young people. Therefore, this study conducted a survey on mobile payment users in 20s and 30s and confirmed the factors affecting the user experience through regression analysis. Unlike previous studies on mobile payment technology, this study focused on user experience and identified factors affecting user experience, so it is expected to be helpful in the development of mobile payment in China.

본 연구는 중국의 모바일 결제에서 사용자 경험에 영향을 미치는 요인에 관한 연구이다. 최근 5G 네트워크의 발전과 스마트폰의 보급은 모바일 결제 발전에 기초를 제공해서 모바일 결제 기술 발전이 빠른 상승세를 보인다. 모바일 결제는 간편성과 이동성 등 다양한 특징이 있어서 사람들에게 특히 젊은 층에 어필하고 있다. 따라서 본 연구는 중국의 20-30대 모바일 결제 사용자를 대상으로 설문 조사를 실시하여 사용자 경험에 영향을 미치는 요인들을 회귀분석을 통해 확인하였다. 이 연구는 모바일 결제 기술에 관한 선행 연구와 사용자의 사용 경험에 초점을 두고 사용자 경험에 영향을 미치는 요인은 파악하였으며, 중국 모바일 결제 발전에 도움이 될 것으로 기대한다.

Keywords

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