Journal of the Korean Society of Food Culture (한국식생활문화학회지)

Korean Society of Food Culture (한국식생활문화학회)
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Analysis of Meal Price and Operator Perception on Optimal Price by Types of Kindergarten Establishment: An Application of Price Sensitivity Measurement (PSM) Technique

유치원 설립유형별 급식비 운영 실태 및 운영자의 적정 급식비 인식 분석: PSM 기법의 적용

  • Park, Moon-kyung (Department of Food and Nutrition, Hanyang Women's University) ;
  • Shin, Seoyoung (Department of Food & Nutrition, Seoil University) ;
  • Kim, Hyeyoung (Department of Food & Nutrition, Baewha Women's University) ;
  • Lee, Jinyoung (Department of Food and Nutrition, Hanyang Women's University) ;
  • Kim, Yoonji (Department of Food & Nutrition, Yonsei University)
  • 박문경 (한양여자대학교 식품영양과) ;
  • 신서영 (서일대학교 식품영양학과) ;
  • 김혜영 (배화여자대학교 식품영양과) ;
  • 이진용 (한양여자대학교 식품영양과) ;
  • 김윤지 (연세대학교 식품영양학과)
  • Received : 2021.08.11
  • Accepted : 2021.08.31
  • Published : 2021.08.30
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Abstract

The purpose of this study was to analyze the operators' perception of the allowable price range and the optimal price of kindergarten meals by using the PSM (price sensitivity measurement) technique and provide basic data on calculating kindergarten meal costs reflecting realistic meals. From April to May 2021, 779 kindergartens in Seoul were surveyed, based on 246 (31.6%) of the respondents. According to the survey, kindergarteners spent 3,506 won for meals on average, followed by 3,822 won for kindergarten attached to elementary school, 3,316 won for public kindergartens, and 2,896 won for private kindergartens (p<0.001). The allowed price range for the kindergarten meal service workers was estimated at 3,447~3854 won, 3,447 won for PMC (Point of Marginal Cheapness), and 3,854 won for PME (Point of Marginal Expensiveness). The appropriate cost of the kindergarten meal service provider was 3,950 won for kindergartens attached to elementary school, 3,425 won for public kindergartens, and 3,546 won for private kindergartens.

Keywords

Acknowledgement

본 연구는 2021년 서울시교육청의 유치원 급식 품질 향상을 위한 적정 급식비 산정연구에 의해 수행된 결과의 일부로 이루어졌습니다.

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