Journal of Korea Game Society (한국게임학회 논문지)

Korea Game Society (한국게임학회)
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A study on Motivation Factors and User Responses of Mods for PC Game and its Influences to Continuance Intention - Focusing on -

게임의 모드 이용 동기별 사용자 반응이 지속 사용 의도에 미치는 영향에 대한 연구

  • Choi, Won-Bin (Dept. of Media and Communication, Sungkyunkwan University) ;
  • Chang, Byeng-Hee (Dept. of Media and Communication, Sungkyunkwan University)
  • 최원빈 (성균관대학교 미디어커뮤니케이션학과) ;
  • 장병희 (성균관대학교 미디어커뮤니케이션학과)
  • Received : 2021.05.10
  • Accepted : 2021.07.08
  • Published : 2021.08.20
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Abstract

This study investigated motivation factors of mods and their influence on user response to analyze IS Continuance. The data of 610 players of who used mods was analyzed by a Post Acceptance Model of IS Continuance, followed by empirical results. As a result of SEM, the motive factor was divided into the 'Media characteristic', 'Content characteristic', and 'Situational characteristic'. The motive factors significantly affected user response of 'Perceived Usefulness', 'Satisfaction', and 'IS Continuance'; each motivation factors have different influence and 'Content characteristic' significantly affected the IS Continuance.

본 연구는 모드(Mod)가 게임의 지속적 이용 의도에 미치는 영향을 살펴보고자 후기수용모델을 적용하여 모드의 이용 동기별 사용자 반응을 분석하고자 하였다. 이를 위해 <엘더스크롤 V: 스카이림>의 플레이를 위해 모드를 이용한 경험이 있는 게이머들을 대상으로 설문조사를 진행하였고 총 610부의 유효 표본 분석을 위해 구조방정식 모델을 이용하였다. 분석 결과는 다음과 같다. 첫째, 탐색적 요인 분석을 통해 모드 이용 동기를 '미디어적 특성', '내용적 특성', '상황적 특성'으로 구분하고, 각각 '인지된 유용성', '만족', '지속적 이용 의도'에 미치는 영향을 파악하였다. 둘째, 이용 동기별로 지속 이용 의도 형성의 차이를 보였다. 모드의 '내용적 특성'은 '미디어적 특성'과 '상황적 특성'보다 높은 영향력을 보였다. 또한, '미디어적 특성'은 지속 이용 의도에 미치는 영향이 가장 낮았다.

Keywords

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