Journal of Convergence for Information Technology (융합정보논문지)

Convergence Society for SMB (중소기업융합학회)
권호 표지
DOI QR코드

DOI QR Code

The Influence of Collaborative Communication on the Intention to Share Knowledge: Analysis of the Moderating Effect of Task Interdependence and Territoriality

협력적 커뮤니케이션이 지식공유 의도에 미치는 영향: 업무 상호의존성과 지식 영역성의 조절 효과 분석

  • Hwang, Inho (College of General Education, Kookmin University)
  • Received : 2021.06.11
  • Accepted : 2021.07.20
  • Published : 2021.07.28
Download PDF
⟨ Previous Next ⟩

Abstract

As knowledge management is recognized as an important competency of organizations, organizations are continuously investing in knowledge management policies and technologies. Knowledge management preemptively requires employees to share knowledge, but sharing activities for continuous knowledge management have not been performed. The purpose of this study is to verify the effect of the organization's mutual exchange efforts through collaborative communication on the knowledge sharing intention of its employees. The study surveyed workers of organizations that operate knowledge management policies and verified the research hypothesis by applying 326 samples to structural equation modeling. As a result of the analysis, factors of collaborative communication(rationality, reciprocal feedback, formality) had a positive effect on the intention to share knowledge, and task interdependence and territoriality had a moderating effect on the relationship between collaborative communication and intention to share knowledge. The study has implications in terms of suggesting an activity strategy that an organization should pursue to improve knowledge sharing among its employees.

지식경영이 조직의 중요한 역량으로 인식되면서, 조직들은 지식경영 정책, 기술 등에 지속적으로 투자를 하고 있다. 지식경영은 조직원의 핵심 지식에 대한 공유가 선제적으로 요구되나, 지속적인 지식경영 활동을 위한 공유 활동이 이루어지지 못하고 있다. 본 연구의 목적은 조직의 협력적 커뮤니케이션을 통한 상호 교환 노력이 구성원의 지식공유 의도에 미치는 영향을 검증하는 것이다. 연구는 지식경영 정책을 도입한 조직의 근로자들을 대상으로 설문을 하였으며, 326개의 표본을 구조방정식모델링에 적용하여 연구 가설을 검증하였다. 분석 결과, 협력적 커뮤니케이션 구성 요인(합리성, 상호 피드백, 공식성)이 지식공유 의도에 긍정적 영향을 주었으며, 업무 상호의존성과 지식 영역성이 협력적 커뮤니케이션과 지식공유 의도 간의 관계를 조절하였다. 연구는 구성원의 지식공유 향상을 위해 조직이 추진해야 할 활동 전략을 제시하였다는 측면에서 시사점을 가진다.

Keywords

References

  1. C. Lyu, J. Yang, F. Zhang, T. S. Teo & T. Mu. (2020). How Do Knowledge Characteristics Affect Firm's Knowledge Sharing Intention in Interfirm Cooperation? An Empirical Study. Journal of Business Research, 115, 48-60. DOI : 10.1016/j.jbusres.2020.04.045.
  2. Zion Market Research. (2018). Knowledge Management Market by Offering; by Organization size: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2016-2025, (Online). https://www.researchandmarkets.com
  3. H. S. Tooranloo, A. S. Ayatollah & S. Alboghobish. (2018). Evaluating Knowledge Management Failure Factors Using Intuitionistic Fuzzy FMEA Approach. Knowledge and Information Systems, 57(1), 183-205. DOI : 10.1007/s10115-018-1172-3.
  4. S. Y. Choi, H. Lee & Y. Yoo. (2010). The Impact of Information Technology and Transactive Memory Systems on Knowledge Sharing, Application, and Team Performance: A Field Study. MIS Quarterly, 34(4), 855-870. DOI : 10.2307/25750708.
  5. H. C. Lin. (2014). An Investigation of the Effects of Cultural Differences on Physicians' Perceptions of Information Technology Acceptance as They Relate to Knowledge Management Systems. Computers in Human Behavior, 38, 368-380. DOI : 10.1016/j.chb.2014.05.001.
  6. M. Al-Emran, V. Mezhuyev & A. Kamaludin. (2020). Towards a Conceptual Model for Examining the Impact of Knowledge Management Factors on Mobile Learning Acceptance. Technology in Society, 61, 101247. DOI : 10.1016/j.techsoc.2020.101247.
  7. S. H. Liao & C. C. Wu. (2010). System Perspective of Knowledge Management, Organizational Learning, and Organizational Innovation. Expert Systems with Applications, 37(2), 1096-1103. DOI : 10.1016/j.eswa.2009.06.109.
  8. G. W. Bock, R. W. Zmud, Y. G. Kim & J. N. Lee. (2005). Behavioral Intention Formation in Knowledge Sharing: Examining the Roles of Extrinsic Motivators, Social-Psychological Forces, and Organizational Climate. MIS Quarterly, 29(1), 87-111. DOI : 10.2307/25148669.
  9. A. K. Das & S. Chakraborty. (2018). Knowledge Withholding within an Organization: The Psychological Resistance to Knowledge Sharing Linking with Territoriality. Journal on Innovation and Sustainability RISUS, 9(3), 94-108. DOI : 10.24212/2179-3565.2018v9i3p94-108.
  10. Y. Hwang, H. Lin & D. Shin. (2018). Knowledge System Commitment and Knowledge Sharing Intention: The Role of Personal Information Management Motivation. International Journal of Information Management, 39, 220-227. DOI : 10.1016/j.ijinfomgt.2017.12.009.
  11. J. J. Mohr, R. J. Fisher & J. R. Nevin. (1996). Collaborative Communication in Interfirm Relationships: Moderating Effects of Integration and Control. Journal of Marketing, 60(3), 103-115. DOI : 10.1177/002224299606000307.
  12. W. Huo, Z. Cai, J. Luo, C. Men & R. Jia. (2016). Antecedents and Intervention Mechanisms: A Multi-Level Study of R&D Team's Knowledge Hiding Behavior. Journal of Knowledge Management, 20(5), 880-897. DOI : 10.1108/JKM-11-2015-0451.
  13. Z. Zhang & M. Min. (2021). Organizational Rewards and Knowledge Hiding: Task Attributes as Contingencies. Management Decision, Advance online publication. DOI : 10.1108/MD-02-2020-0150.
  14. H. Peng. (2013). Why and When Do People Hide Knowledge?. Journal of Knowledge Management, 17(3), 398-415. DOI : 10.1108/JKM-12-2012-0380.
  15. S. Jang & K. Kim. (2018). The Effects of the Environmental Factors for ICT Adoption on Globalization Capabilities and Business Performance of SMEs, Journal of Convergence for Information Technology, 8(4), 219-224. DOI : 10.22156/CS4SMB.2018.8.4.219.
  16. X. Chen, S. Wei & R. E. Rice. (2020). Integrating the Bright and Dark Sides of Communication Visibility for Knowledge Management and Creativity: The Moderating Role of Regulatory Focus. Computers in Human Behavior, 111, 106421. DOI : 10.1016/j.chb.2020.106421.
  17. K. Ruck & M. Welch. (2012). Valuing Internal Communication; Management and Employee Perspectives. Public Relations Review, 38(2), 294-302. DOI : 10.1016/j.pubrev.2011.12.016.
  18. H. Shin & S. Yun. (2008). A Study on Relations of Internal Communication and Corporate Culture. Journal of Public Relations, 12(2), 44-81. https://doi.org/10.15814/jpr.2008.12.2.44
  19. A. Presbitero & H. Attar. (2018). Intercultural Communication Effectiveness, Cultural Intelligence and Knowledge Sharing: Extending Anxiety-Uncertainty Management Theory. International Journal of Intercultural Relations, 67, 35-43. DOI : 10.1016/j.ijintrel.2018.08.004.
  20. S. Nam & G. Kang. (2014). The Effects of Collaborative Communications, Relational Norms and Opportunistic Behaviors to Interorgnizational Relationship Performance: Focusing on the Moderating Effect of Uncertainty. Korean Jouranl of Business Administration, 27(12), 2181-2217.
  21. M. Pemartin, A. I. Rodriguez-Escudero & J. L. Munuera-Aleman. (2018). Effects of Collaborative Communication on NPD Collaboration Results: Two Routes of Influence. Journal of Product Innovation Management, 35(2), 184-208. DOI : 10.1111/jpim.12375.
  22. A. W. Joshi. (2009). Continuous Supplier Performance Improvement: Effects of Collaborative Communication and Control. Journal of Marketing, 73(1), 133-150. DOI : 10.1509/jmkg.73.1.133.
  23. B. Van Den Hooff & J. A. De Ridder. (2004). Knowledge Sharing in Context: The Influence of Organizational Commitment, Communication Climate and CMC Use on Knowledge Sharing. Journal of Knowledge Management, 8(6), 117-130. DOI : 10.1108/13673270410567675.
  24. Y. C. Chen, P. C. Li & T. J. Arnold. (2013). Effects of Collaborative Communication on the Development of Market-Relating Capabilities and Relational Performance Metrics in Industrial Markets. Industrial Marketing Management, 42(8), 1181-1191. DOI : 10.1016/j.indmarman.2013.03.014.
  25. Y. W. Rhee & J. N. Choi. (2017). Knowledge Management Behavior and Individual Creativity: Goal Orientations as Antecedents and in-Group Social Status as Moderating contingency. Journal of Organizational Behavior, 38(6), 813-832. DOI : 10.1002/job.2168.
  26. C. W. Langfred. (2005). Autonomy and Performance in Teams: The Multilevel Moderating Effect of Task Interdependence. Journal of Management, 31(4), 513-529. DOI : 10.1177/0149206304272190.
  27. Brown, G., Lawrence, T. B., & Robinson, S. L. (2005). Territoriality in organizations. Academy of Management Review, 30(3), 577-594. DOI : 10.5465/amr.2005.17293710
  28. S. K. Singh. (2019). Territoriality, Task Performance, and Workplace Deviance: Empirical Evidence on Role of Knowledge Hiding. Journal of Business Research, 97, 10-19. DOI : 10.1016/j.jbusres.2018.12.034.
  29. X. Li, W. X. Wei, W. Huo, Y. Huang, M. Zheng & J. Yan. (2020). You Reap What You Sow: Knowledge Hiding, Territorial and Idea Implementation. International Journal of Emerging Markets, Advance online publication. DOI : 10.1108/IJOEM-05-2019-0339.
  30. J. C. Nunnally. (1978). Psychometric Theory (2nd ed.). New York: McGraw-Hill.
  31. C. Fornell & D. F. Larcker. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18(1), 39-50. DOI : 10.2307/3151312.
  32. P. M. Podsakoff, S. B. MacKenzie, J. Y. Lee & N. P. Podsakoff. (2003). Common Method Biases in Behavioral Research: A Critical Review of the Literature and Recommended Remedies. Journal of Applied Psychology, 88(5), 879-903. DOI : 10.1037/0021-9010.88.5.879.
  33. G. C. Lin, Z. Wen, H. W. Marsh & H. S. Lin. (2010). Structural Equation Models of Latent Interactions: Clarification of Orthogonalizing and Double-Mean-Centering strategies. Structural Equation Modeling, 17(3), 374-391. DOI : 10.1080/10705511.2010.488999.