Journal of Information Technology Applications and Management

Korea Data Strategy Society (한국데이터전략학회)
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The Sustainable Value and Belief of Multicultural Intelligence on Start-ups

  • Um, Hyemi (School of Knowledge-Based Management, Chung-Ang University) ;
  • Han, Aram (Graduate School, Chung-Ang University)
  • Received : 2021.04.18
  • Accepted : 2021.04.25
  • Published : 2021.04.28
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Abstract

Korean society is changing into multicultural society with increasing international marriage and immigrant influx. The increasing number of immigrants in Korean society suggests the necessity of social and economic integration of people with diverse cultural backgrounds. We study the entrepreneurial intention of multicultural immigrant. Cultural intelligence is closely related with sustainable value and belief to their eagerness in surviving of the 2nd country. Cultural intelligence is the individual's capability to function or manage effectively in different cultural settings or in multicultural settings. It is assumed that the cultural intelligence of multicultural immigrant might affect the entrepreneurial intention. Based on the theory of planned behavior, we set up the research model. 243 usable responses of multicultural immigrants in Korea were analyzed. Our findings suggest that cultural intelligence positively affected entrepreneurial intention by affecting subjective norm and perceived behavior control. This study contributed the study of the entrepreneurial intention and multicultural immigrant.

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