Journal of Sport and Applied Science

Korean Sports Science Association (한국스포츠과학회)
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Sport and Culture: Application of Traditional and Contemporary Content

  • CHANG, Deok Seon (Clean Baseball Center, Office of the Commissioner, KBO (Korea Baseball Organization)) ;
  • KIM, Hae Yu (Department of Sport Convergence, Eulji University) ;
  • LEE, Hyuk Jin (Faculty of Liberal Arts, Eulji University)
  • Received : 2021.06.20
  • Accepted : 2021.06.25
  • Published : 2021.06.30
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Abstract

Purpose: This study started with an interest in sports culture-related content and aims to comprehend the application of traditional and contemporary cultural content to sport business. Research design, data, and methodology: The current study reviews related-documents, research papers, media reports, and a secondary data. The collected data were multiple reviewed via content analysis. Results: Findings are as follow. First, the study found that sports is born in religious rituals which are associated with human needs for survival and prosperity. Second, sports is sort of official format that inherent desire of human could be satisfied, representing play and game. Third, the current study discovered that sports could be cultural products such as literature and film. This is because sport has often been used as major themes in contemporary art production. Finally, this study included important cultural content categories, but could not cover all categories due to the limitations of the study. Conclusions: this study reviewed multiple literature to decode historical and anthropological meanings of sport. The finding presents the cultural traits and meaning of contemporary sport. Further implications were discussed.

Keywords

Acknowledgement

This study was supported by the research grant of the KODISA Scholarship Foundation in 2021.

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