Journal of Korean Library and Information Science Society (한국도서관정보학회지)

Korean Library and Information Science Society (한국도서관정보학회)
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A Study on the Operation Status and Improvements of the Libraries' Instagram

도서관의 인스타그램(Instagram) 운영 현황과 개선방안에 관한 연구

  • 김영주 (한남대학교 문헌정보학과) ;
  • 김희숙 (한남대학교 문헌정보학과) ;
  • 정진일 (한남대학교 문헌정보학과) ;
  • 권선영 (한남대학교 문헌정보학과) ;
  • 정유경 (한남대학교 문헌정보학과)
  • Received : 2021.05.21
  • Accepted : 2021.06.18
  • Published : 2021.06.30
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Abstract

Recently, libraries are trying to communicate with users using various social media. Among them, Instagram is the most used SNS by users recently. Therefore, in this study, in order to effectively operate the library Instagram, we looked at how Instagram in the library is operated, what posts and contents people are interested in, and how the library can utilize it. By analyzing the Instagram operation status of Instagram, we tried to suggest improvement plans and activation plans. For this purpose, theoretical background research on SNS and Instagram, analysis of prior research, and related data were collected and analyzed. Next, for 82 domestic library accounts opened on Instagram, the library type, region, and Instagram account number of posts, 'followers', 'follows', images, etc. were collected, and the Text, hashtags, upload date, number of 'likes' and comments were analyzed. As a result of the study, it was found that increasing followers, uploading user-customized posts, formalizing account profiles, using library-specific hashtags, and communication with users are necessary to activate library Instagram.

최근 도서관에서는 다양한 SNS를 활용하여 이용자와의 소통을 시도하고 있다. 이중 인스타그램은 최근 이용자들이 가장 많이 사용하고 있는 SNS이다. 이에 본 연구에서는 국내에서의 도서관 인스타그램을 활성화하기 위해 도서관에서의 인스타그램은 어떻게 운영되고 있는지, 사람들은 어떤 게시물과 내용에 관심이 있는지, 도서관에서 어떻게 활용을 할 수 있는지에 대한 연구질문을 바탕으로, 현재 국내 도서관 인스타그램 운영의 개선방안 및 활성화 방안을 제시하고자 하였다. 이를 위해 먼저 SNS와 인스타그램의 이론적 배경 조사, 선행연구 분석 및 관련 자료를 수집하고 분석하였다. 다음으로 인스타그램에 개설된 국내 도서관의 계정 82개를 대상으로 도서관의 관종, 지역과 인스타그램 계정의 게시물 수, '팔로워' 수, '팔로우' 수, 이미지 등을 수집한 후 각 게시물의 텍스트, 해시태그, 업로드 날짜, '좋아요' 수, 댓글 등을 분석하였다. 연구 결과, 도서관 인스타그램의 활성화를 위해서는 팔로워 증가, 이용자 맞춤 게시물 업로드, 계정 프로필의 공식화, 도서관만의 해시태그 활용, 이용자와의 소통이 필요한 것으로 나타났다.

Keywords

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