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Analysis of Library User Needs in the New Normal Era: Focusing on Social Media

뉴노멀 시대의 도서관 이용자 요구 분석 - 소셜 미디어를 중심으로 -

  • 박태연 (전북대학교 문화융복합아카이빙연구소) ;
  • 오효정 (전북대학교 문헌정보학과, 문화융복합아카이빙연구소)
  • Received : 2021.05.25
  • Accepted : 2021.06.08
  • Published : 2021.06.30

Abstract

The coronavirus infection-19 (hereinafter referred to as Corona 19) that occurred last year has not been ended until now. There have also been major changes in the library environment. This study focuses on changes in the library environment due to prolonged infectious diseases. In addition, it aims to derive implications for library services in the New Normal era by analyzing changes in user needs over time. For this purpose, we have comprehensively summarized the response activities of libraries due to the spread of Corona 19 in 2020, and analyzed changes in user needs that appeared on social media. Key terms were selected by collecting 496,741 tweets related to libraries in 2019 and 2020, and analysis by year and period by operation type was conducted. Through the analysis, the needs of library users in 2020 were classified into four issues, and the implications for each issue were derived.

지난 해 발생한 코로나바이러스감염증-19(이하 코로나19)는 현재까지 종식되지 않고 있으며, 이에 따라 도서관 환경도 큰 변화를 겪고 있다. 본 연구는 감염병 장기화에 따른 도서관 환경 변화에 주목하고, 시간 흐름에 따른 이용자 요구의 양상 변화를 분석하여 뉴노멀 시대의 도서관 서비스를 위한 시사점을 도출하는 것을 목표로 한다. 이를 위해 2020년 코로나19 확산에 따른 국내 도서관계의 대응을 종합적으로 정리하였으며, 도서관 관련 이슈에 대해 소셜 미디어에 나타난 이용자 반응의 변화를 분석하였다. 2019년과 2020년의 도서관 관련 트윗 496,741건을 수집하여 주요 용어를 선별하였으며, 연도별 분석과 운영 형태에 따른 기간별 분석을 실시하였다. 분석을 통해 뉴노멀 시대에 대응하는 잠재적 도서관 이용자 요구를 4가지 이슈로 구분하고, 각 이슈별 시사점을 도출하였다. 본 연구의 분석 결과는 향후 뉴노멀 시대의 도서관 서비스 방향성을 가늠하기 위한 참고 자료로 활용될 수 있을 것이다.

Keywords

Acknowledgement

이 논문은 2019년 대한민국 교육부와 한국연구재단의 지원을 받아 수행된 연구임(NRF-2019S1A5B8099507).

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