Journal of Korean society of Dental Hygiene (한국치위생학회지)

Korean Society of Dental Hygiene (한국치위생학회)
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Report on cases of misleading advertisements in the Korean oral hygiene products market

국내 구강위생용품 시장의 일부 허위·과장광고 실태 보고

  • Jeon, Se-Jeong (Department of Dental Hygiene, Daejeon Institute of Science and Technology)
  • 전세정 (대전과학기술대학교 치위생과)
  • Received : 2021.05.07
  • Accepted : 2021.06.07
  • Published : 2021.06.30
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Abstract

The purpose of this study was to investigate the status of exaggerated advertisements in the Korean oral hygiene product market and to urge dental hygienists to play the role of experts. The exaggerated advertisements on the largest online shopping platform in Korea were investigated. Searches were performed with keywords related to oral hygiene, such as "bad breath" and "tartar", and product names of 1,000 products listed at the top were investigated to select the suspicious ones. The situation was found to be grave; for example, a mouthwash capable of preventing coronavirus disease, which lacks scientific evidence, and a self-tartar remover that did not guarantee safety or performance were being sold. Strict government supervision is required, and dental hygienists must be urged to play an active role as oral health experts.

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References

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