융합정보논문지 (Journal of Convergence for Information Technology)

중소기업융합학회 (Convergence Society for SMB)
권호 표지
DOI QR코드

DOI QR Code

직장인의 내재적 동기, 외재적 동기와 사전지식이 Hybrid 창업의도에 미치는 영향 연구

A Study on the Effects of Intrinsic Motivation, Extrinsic Motivation and Pre-knowledge of Office Workers on the Hybrid Start-up Intention

  • 윤경호 (한성대학교 지식서비스&컨설팅학과) ;
  • 유연우 (한성대학교 스마트경영공학부) ;
  • 박인채 (한성대학교 스마트경영공학부) ;
  • 박현성 (한성대학교 지식서비스&컨설팅대학원)
  • Yun, Kyung-Ho (Department of Knowledge Service and Consulting, Hansung University) ;
  • You, Yen-Yoo (Division of Smart Management Engineering, Hansung University) ;
  • Park, In-Chae (Division of Smart Management Engineering, Hansung University) ;
  • Park, Hyun-Sung (Graduate School of Knowledge Service and Consulting, Hansung University)
  • 투고 : 2021.03.27
  • 심사 : 2021.06.20
  • 발행 : 2021.06.28
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

본 연구는 목표지향적 행동모델(MGB)를 통해 직장인들의 hybrid 창업의도(직장을 유지하면서 창업을 하려는 의도)에 대하여 직장인의 hybrid 창업 관련 자기결정성 동기(내재적 동기, 외재적 동기), 사전지식 등의 영향을 파악하였다. 2020년 6월 13일부터 7월 3일까지 직장인을 대상으로 판단추출법에 의해 수집된 126개의 유효한 표본에 대하여 통계프로그램 SmartPLS 3.0이라는 PLS-SEM을 사용하였으며, 측정모델 평가(내적 일관성 신뢰도, 집중 및 판별타당도)와 구조모델 평가(다중공선성, 결정계수, 효과크기, 예측적 접합성 등)로 실증적 분석을 하였다. 직장인들의 hybrid 창업목표 실현에 대한 내재적 동기만 hybrid 창업태도와 주관적 규범에 유의한 정의 영향을 주었으며, hybrid 창업 관련 사전지식이 hybrid 창업열망과 창업의도에 유의한 정의 영향을 주는 것으로 나타났다. 고용이 불안정한 직장인들의 hybrid 창업을 유도하기 위해 직장인들에게 내재적 동기를 고취시키고 hybrid 창업 관련 지식을 제공하는 제도와 프로그램이 필요하므로 향후 연구에서는 hybrid 창업을 활성화할 수 있는 정부의 제도와 컨설팅 지원에 대한 분석이 필요하다.

This study identified the influence of employees' hybrid start-up intention (intention to start a business while maintaining a job) on the employees' self-determination motivation (intrinsic motivation, extrinsic motivation) and prior knowledge through the Model of Goal-directed Behavior (MGB). We used a PLS-SEM called SmartPLS 3.0 for 126 valid samples collected by judgement extraction for office workers throughout June 13, 2020 to July 3, 2020, and empirically evaluated the measurement model (internal consistency reliability, convergent and discriminant validity) and the structural model (multicollinearity, determination coefficient, effect size, predictive relevance, etc.). Only the intrinsic motivation for realizing the hybrid start-up goal of office workers had a significant impact on the hybrid start-up attitude and subjective norms, and the prior knowledge of hybrid start-up had a significant impact on the hybrid start-up desire and the hybrid start-up intention. In order to induce hybrid start-ups for workers with unstable employment, we need systems and programs that can inspire employees with intrinsic motivation and knowledge about hybrid start-up, so follow-up researches are necessary to analyze about government systems and consulting support that can promote hybrid start-up.

키워드

과제정보

This research was financially supported by Hansung University in 2020

참고문헌

  1. T. B. Folta, F. Delmar, & K. Wennberg. (2010). Hybrid entrepreneurship. Management science, 56(2), 253-269. DOI : 10.1287/mnsc.l090.1094
  2. J. Raffiee, & J. Feng. (2014). Should I quit my day job?: A hybrid path to entrepreneurship. Academy of management journal, 57(4), 936-963. DOI : 10.5465/amj.2012.0522
  3. N. F. Krueger Jr, M. D. Reilly, & A. L. Carsrud. (2000). Competing models of entrepreneurial intentions. Journal of business venturing, 15(5-6), 411-432. DOI : 10.1016/S0883-9026(98)00033-0
  4. Korea Institute of Startup & Entrepreneurship Development. (2020). 2019 STARTUP STATISTICS. Sejong : KISED.
  5. J. H. Kim. (2018). A study on the effects of job satisfaction and entrepreneurial self-efficacy on hybrid entrepreneurial intention : focusing on the mediating roles of anticipatory entrepreneurial cognition and moderated effects of risk-taking. Doctoral dissertation. Hoseo University, Cheonan.
  6. K. H. Yun, J. W. Hong, & Y. Y. You. (2020). A Study on the Hybrid Start-up Intention by Using the Model of Goal-Directed Behavior (MGB). Research in World Economy, 11(2), 22-35. DOI : 10.5430/rwe.v11n2p22
  7. M. Fishbein, & I. Ajzen. (1975). Belief, attitude, intention and behaviour : An introduction to theory and research. Reading, MA: Addison-Wesley.
  8. I. Ajzen. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50(2), 179-211. DOI : 10.1016/0749-5978(91)90020-T
  9. M. Perugini, & R. P. Bagozzi. (2001). The role of desires and anticipated emotions in goal-directed behaviours: Broadening and deepening the theory of planned behaviour. British Journal of Social Psychology, 40(1), 79-98. DOI : 10.1348/014466601164704
  10. J. W. Hong, J. H. Yeom, & K. H. Kim. (2018). A study on factors affecting the entrepreneurial intention of potential female entrepreneurs. Productivity Review, 32(4), 333-362. DOI : 10.15843/kpapr.32.4.2018.12.333
  11. D. Y. Chung, Y. S. Kim, & J. H. Kim. (2018). The Effect of Subjective Norm on Entrepreneurial Intention Mediated by Personal Attitude and Perceived Behavioral Control: Focusing on Linan and Chen(2009)' EIM. Korean Business Education Review, 33(1), 183-204. DOI : 10.23839/kabe.2018.33.1.183
  12. H. T. Tsai, & R. P. Bagozzi. (2014). Contribution behavior in virtual communities: Cognitive, emotional, and social influences. Mis Quarterly, 38(1), 143-164. DOI : 10.25300/MISQ/2014/38.1.07
  13. C. Nordstrom, C. A. Siren, S. Thorgren, & J. Wincent. (2016). Passion in hybrid entrepreneurship: The impact of entrepreneurial teams and tenure. Baltic Journal of Management, 11(2), 167-186. DOI : 10.1108/BJM-01-2015-0007
  14. F. Delmar, T. Folta, & K. Wennberg. (2008). The dynamics of combining self-employment and employment. Institute for Evaluation of Labour Market and Education Policy, Working Paper No. 2008:23, Uppsala, Sweden. http://hdl.handle.net/10419/45729
  15. M. Z. Solesvik. (2017). Hybrid entrepreneurship: how and why entrepreneurs combine employment with self-employment. Technology Innovation Management Review, 7(3), 33-41. DOI : 10.22215/timreview/1063
  16. S. Luc, G. M. Chirita, E. Delvaux, & A. K. Kepnou. (2018). Hybrid entrepreneurship: Employees climbing the entrepreneurial ladder. International Review of Entrepreneurship, 16(1), 89-114.
  17. K. Klyver, P. Steffens, & C. Lomberg. (2020). Having your cake and eating it too? A two-stage model of the impact of employment and parallel job search on hybrid nascent entrepreneurship. Journal of Business Venturing, 35(5), 106042. DOI : 10.1016/j.jbusvent.2020.106042
  18. R. M. Ryan, & E. L. Deci. (2000). Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. American psychologist, 55(1), 68-78. DOI : 10.1037/0003-066X.55.1.68
  19. J. H. Kim. (2019). Start-up Intention through the Integration of Self-determination and Goal-directed Theory. Doctoral dissertation. Kyunghee University, Seoul.
  20. C. Y. Su, & C. H. Chen. (2020). Investigating university students' attitude and intention to use a learning management system from a self-determination perspective. Innovations in Education and Teaching International, 1-10. DOI : 10.1080/14703297.2020.1835688
  21. K. W. Kim. (2020). The Effects of Tourism Motivation of Disabled in Daegu Metropolitan City on Attitude and Travel Intention Based on Self-Determination Theory. Journal of Daegu Gyeongbuk Studies, 19(2), 85-113. DOI : 10.23029/jdgs.2020.19.2.85
  22. H. R. Son. (2020). Effect of Self Determinant Motivation of Hotel Staff on Job Attitude in Work Life Balance Era : Focusing on the Mediating Effect of Self Efficacy. Doctoral dissertation. Keimyung University, Daegu.
  23. H. Shin. (2019). The Influence of Sanctions and Protection Motivation on the Intention of Compliance with Information Security Policies: Based on Parameter of Subjective Norm. Convergence security journal, 19(2), 47-58. DOI : 10.33778/kcsa.2019.19.2.047
  24. J. R. Bettman, & C. W. Park. (1980). Effects of prior knowledge and experience and phase of the choice process on consumer decision processes: A protocol analysis. Journal of Consumer Research 7(3), 234-248. DOI : 10.1086/208812
  25. H. J. Song, & C. K. Lee. (2010). Predicting Behavioral Intentions for Visitors to Integrated Resort Casino Using Model of Goal-directed Behavior. The Korea Academic Society Of Tourism And Leisure, 22(5), 341-360.
  26. D. Manika, D. Gregory-Smith, & S. Papagiannidis. (2018). The influence of prior knowledge structures on website attitudes and behavioral intentions. Computers in Human Behavior, 78, 44-58. DOI : 10.1016/j.chb.2017.09.024
  27. Y. H. So. (2019). Structural Relationship among Prior Knowledge, Information Search, Attachment, and Intention on Continuance of Marine Sports Participants. Journal of Sport and Leisure Studies, 75, 117-129. DOI : 10.51979/KSSLS.2019.02.75.117
  28. H. J. Park. (2020). A Study on Effects of LCC Prior knowledge and Selection Attributes on Behavioral Intention of University Students. Journal of Tourism Management Research, 24(1), 75-98. DOI : 10.18604/tmro.2020.24.1.4
  29. M. J. Zhang, S. S. Lee, & M. H. Ryu. (2017). A Study on Influencing Factors on Consumer Boycott intention by Applying Extended Model of Goal-Directed Behavior. Family and Environment Research, 55(6), 675-687. DOI : 10.6115/fer.2017.049.
  30. J. Jung, & H. Han. (2015). Extending the model of goal-directed behavior to understand tourists' decision-making process for purchasing luxury goods. Journal of Tourism Sciences, 39(6), 163-183. DOI : 10.17086/JTS.2015.39.5.163.183.
  31. C. V. Benitez. (2018). Understanding and Predicting Behavioral Intent of Food Concessionaires on Solid Waste Management in a University Campus. International Journal of Emerging Multidisciplinary Research, 2(4), 1-7. DOI : 10.22662/IJEMR.2018.2.4.001
  32. J. Cohen. (1992). A power primer. Psychological bulletin, 112(1), 155-159. DOI : 10.1037/0033-2909.112.1.155
  33. J. F. Hair Jr, G. T. M, Hult, C. Ringle, & M. Sarstedt. (2017). A primer on partial least squares structural equation modeling (PLS-SEM). Los Angeles : Sage publications.
  34. G. K. Shin. (2018). Partial least squares structural equation modeling(PLS-SEM) with SmartPLS 3.0, SPSS, G*Power. Seoul: Chung-Ram.
  35. Y. Shim, & J. Seo. (2019). A Study on Entrepreneurial Orientation and Startup Performance: Mediating Effect of Strategic Orientation. International Journal of Emerging Multidisciplinary Research, 3(4), 33-41. DOI : 10.22662/IJEMR.2019.3.4.033.