융합정보논문지 (Journal of Convergence for Information Technology)

중소기업융합학회 (Convergence Society for SMB)
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프랜차이즈 직영점 미용실의 교육만족도가 교육요구도를 매개로 이직요인에 미치는 영향

An Analysis of Influences of Education Satisfaction of Beauty Salon Franchises on Turnover factors Mediated by Education need

  • 김민석 (원광대학교 뷰티디자인학과) ;
  • 고경숙 (원광대학교 뷰티디자인학과)
  • Kim, Min-seok (Dept. of Beauty Design, General Graduate School, Wonkwang University) ;
  • Ko, Kyoung-sook (Dept. of Beauty Design, College of Natural Science, Wonkwang University)
  • 투고 : 2021.04.14
  • 심사 : 2021.05.20
  • 발행 : 2021.05.28
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초록

본 연구는 프랜차이즈 직영점의 교육만족도가 교육요구도를 매개로 이직요인에 미치는 영향으로 이직률의 대비책을 마련하기 위해 실시하였다. 자료수집 방법은 설문지법으로 237부가 최종분석자료로 사용되었다. 결과는 첫째, 일반적 특성에 교육요구도를 분석한 결과 학력(F=5.655, p<.01), 이직요인을 분석한 결과 직급(t=-2.809, p<.01)에서 유의한 차이가 나타났다. 둘째, 교육만족도는 교육요구도(r=-.16, p<.05)와 이직요인(r=-.18)과 유의한 부적 상관관계로 나타났으며, 교육요구도는 이직요인(r=.53, p<.01)과 유의한 정적 상관로 나타났다. 셋째, 이직요인에 디자이너(B=.25, t=2.332, p<.05)와 교육요구도(B=.88, t=9.313, p<.001)는 유의한 정적 영향을 미치는 것으로 나타났다. 넷째, 교육만족도와 이직요인에 교육요구도는 유의한 영향(β=.52, p<.001)으로 완전 매개하는 것을 알 수 있다. 따라서 직영점의 종사자와의 소통과 교육 후 분기별 만족도와 요구도를 조사하고, 다양한 커리큘럼 교육으로 이직률을 낮출 수 있을 것으로 사료된다.

This study was conducted to prepare a countermeasure for turnover due to the effect of education satisfaction at franchise stores on turnover factors through the medium of education requirements. In the method of collecting data, 237 copies of the questionnaire method were used as the final data. The results are first, the analysis of educational requirements in general characteristics shows that academic background (F=5.655, p<).01), Analysis of the factors for turnover shows that position (t=-2.809, p<).Significant differences were shown in 01. Second, educational satisfaction is the educational requirement (r=-.16, p<).The correlation between 05) and turnover factors (r=-.18) is significant, and the educational requirement is turnover factors (r=.53, p<).It is shown to be a significant static correlation with 01. Third, designers (B=.25), t=2.332, p<.05) and educational requirements (B=.88, t=9.313, p<).001) has been shown to have significant static effects. Fourth, the educational requirements for educational satisfaction and turnover factors are significant (β=.52, p<).We can see that it is fully mediated by 001.Therefore, it is believed that it will be possible to investigate quarterly satisfaction and demand after communication and training with workers at direct stores, and reduce turnover through various curriculum education.

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