The Research Journal of the Costume Culture (복식문화연구)

The Costume Culture Association (복식문화학회)
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A study on Korean fashion style expressed in YouTube content

유튜브 콘텐츠에 표현된 한국적 패션 스타일

  • Gwak, Ga Bin (Interdisciplinary Program in Senior Human Ecology, Changwon National University) ;
  • Kim, Sejin (Interdisciplinary Program in Senior Human Ecology, Changwon National University)
  • 곽가빈 (창원대학교 시니어휴먼에콜로지 협동과정 패션학) ;
  • 김세진 (창원대학교 시니어휴먼에콜로지 협동과정 패션학)
  • Received : 2021.04.07
  • Accepted : 2021.04.26
  • Published : 2021.04.30
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Abstract

The study aims to define the Korean Wave as global attention to Korea's unique culture and consider the specificity of traditional Korean fashion images in Korean Wave content. The research method of this study is a case study through literature research. In order to collect Korean Wave content on YouTube, 24 channels with the highest number of views were selected from among content uploaded from 2018 to the present through keyword search, and up to two channels with high views showing traditional Korean fashion images. As a result of selecting the analysis target, 41 Korean Wave videos and 368 costumes were selected and analyzed based on fashion style elements, including item, color, detail, motif, styling, silhouette, and accessory. As a result of the study, music, broadcast, fashion, and other content were found in the Korean Wave content fields in which Korean fashion style appeared, and the characteristics of each field were derived. Music content was characterized by fashion style excluding stereotypes about traditional Korean costume, broadcast and fashion content was characterized by fashion style inherited from traditional costume, and other content was characterized by symbolic fashion style of traditional culture. This study is meaningful in revealing the formative characteristics of traditional Korean design elements recently shared online through the study of Korean traditional fashion images in Korean Wave content.

Keywords

References

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