Journal of Korea Trade

Korea Trade Research Association (한국무역학회)
권호 표지
DOI QR코드

DOI QR Code

The Relationship between Shopping Value and Shopping Orientation on Purchase Intention at International Shopping Spot

  • Park, Seolwoo (Department of Business Administration, Jeju National University) ;
  • Park, Sohyeon (Department of Business Administration, Korea University)
  • Received : 2021.10.28
  • Accepted : 2021.12.10
  • Published : 2021.12.31
Download PDF
⟨ Previous Next ⟩

Abstract

Purpose - This study examines the relationship between the global consumer's shopping value and the intent to purchase in many of today's emerging international malls. furthermore, the orientation of shopping will be examined to see if there is a significant mediating effect between the value of shopping and willingness to purchase in international shopping malls. Design/methodology - This study conducted a survey of Chinese travelers who had experience in visiting a shopping mall during their visit to Korea through an online panel research agency and received a total of 230 responses. To confirm the relationship with constructs, the structural equation model (SEM) was used to test hypothesis in this research. Findings - The study was to examine the relationship of the international consumers' shopping value to the purchase intention in shopping mall when they visit to other countries, and to find if there was any effect on the relationship between the shopping value of the shopping orientation and the willingness of the international shopping mall. Originality/value - By confirming the relationship between international consumers' shopping value and shopping orientation, this study proposed the theoretical implications for global consumers' shopping behavior. In addition, this result can affect the development of service programs for foreign consumers.

Keywords

References

  1. Arnold, M. J., and Reynolds, K. E. (2003), "Hedonic shopping motivations", Journal of retailing, 79(2), 77-95. https://doi.org/10.1016/S0022-4359(03)00007-1
  2. Babin, B. J., and Attaway, J. S. (2000), "Atmospheric affect as a tool for creating value and gaining share of customer", Journal of Business Research, 49(2), 91-99. https://doi.org/10.1016/S0148-2963(99)00011-9
  3. Babin, B. J., Darden, W. R., and Griffin, M. (1994), "Work and/or fun: measuring hedonic and utilitarian shopping value", Journal of consumer research, 644-656.
  4. Baker, J., and Wakefield, K. L. (2012), "How consumer shopping orientation influences perceived crowding, excitement, and stress at the mall", Journal of the Academy of Marketing Science, 40(6), 791-806. https://doi.org/10.1007/s11747-011-0284-z
  5. Batra, R., and Ahtola, O. T. (1991), "Measuring the hedonic and utilitarian sources of consumer attitudes", Marketing letters, 2(2), 159-170. https://doi.org/10.1007/BF00436035
  6. Bloch, P. H., and Bruce, G. D. (1984), "Product involvement as leisure behavior", Advances in consumer research, 11(1), 197-202.
  7. Bloch, P. H., Ridgway, N. M., and Dawson, S. A. (1994), "The shopping mall as consumer habitat", Journal of retailing, 70(1), 23-42. https://doi.org/10.1016/0022-4359(94)90026-4
  8. Chin, W. W. (1998), "The partial least squares approach to structural equation modeling", Modern methods for business research, 295(2), 295-336.
  9. Cho, S., and Workman, J. E. (2011), "Gender, fashion innovativeness and opinion leadership, and need for touch: Effects on multi-channel choice and touch / non-touch channel preference in clothing shopping", Journal of Fashion Marketing and Management, 15(3), 363-382 https://doi.org/10.1108/13612021111151941
  10. Engel, J. F., Blackwell, R. D., and Miniard, P. W. (1995), "Consumer Behavior, Chicago.
  11. Fiore, A. M., and Kim, J. (2007), An integrative framework capturing experiential and utilitarian shopping experience", International Journal of Retail and Distribution Management, 35(6), 421-442. https://doi.org/10.1108/09590550710750313
  12. Fornell, C., and Larcker, D. F. (1981), "Structural equation models with unobservable variables and measurement error: Algebra and statistics", Journal of marketing research, 18(3), 382-388. https://doi.org/10.2307/3150980
  13. Hair, J. F., Anderson, R. E., Babin, B. J., & Black, W. C. (2010). Multivariate data analysis: A global perspective, Pearson Upper Saddle River.
  14. Hirschman, E. C., and Holbrook, M. B. (1982), "Hedonic consumption: emerging concepts, methods and propositions", Journal of Marketing, 46(3), 92-101. https://doi.org/10.2307/1251707
  15. Holbrook, M. B., and Hirschman, E. C. (1982), "The experiential aspects of consumption: consumer fantasies, feelings, and fun", Journal of consumer research, 9(2), 132-140. https://doi.org/10.1086/208906
  16. Katt, F., and Meixner, O. (2020), "Food waste prevention behavior in the context of hedonic and utilitarian shopping value", Journal of Cleaner Production, 273(10), 1-8.
  17. Kim, Y. K., Forney, J. A. C., & Sullivan, P. (2020). Experiential retailing: Concepts and strategies that sell. Fairchild Books.
  18. Koo, Dong-Mo and Lee, Ji-Hoon (2011), "Inter-relationships among dominance, energetic and tense arousal, and pleasure, and differences in their impacts under online vs. offline environment", Computers in Human Behavior, 27(5), 1740-1750. https://doi.org/10.1016/j.chb.2011.03.001
  19. McGuire, W. J. (1974), "Psychological motives and communication gratification", The uses of mass communications: Current perspectives on gratifications research, 3, 167-196.
  20. Nunnally, J. C., and Bernstein, I. H. (1994), Psychometric Theory (3E), Tata McGraw-Hill education. New York.
  21. Park, S. (2018), "The effect of relationship quality between senior customers and service providers on Word-of-Mouth in the service industry", Global Business and Finance Review, 23(4), 36-45. https://doi.org/10.17549/gbfr.2018.23.4.36
  22. Park, S. (2018), "What do recreational shoppers want to achieve from shopping? The importance of excitement in leisure shopping", Global Business and Finance Review, 23(1), 15-23. https://doi.org/10.17549/gbfr.2018.23.1.15
  23. Picot-Coupey, K., Krey, N., Hure, E., and Ackermann, C. L. (2021), "Still work and/or fun? Corroboration of the hedonic and utilitarian shopping value scale", Journal of Business Research, 126(March), 578-590. https://doi.org/10.1016/j.jbusres.2019.12.018
  24. Preacher, K. J., and Hayes, A. F. (2004), "SPSS and SAS procedures for estimating indirect effects in simple mediation models", Behavior research methods, instruments, & computers, 36(4), 717-731. https://doi.org/10.3758/BF03206553
  25. Schechter, L. (1984), "A normative conception of value", Progressive Grocer, Executive Report, 2, 12-14.
  26. Sherry Jr, J. F. (1990), "A sociocultural analysis of a Midwestern American flea market", Journal of Consumer Research, 17(1), 13-30. https://doi.org/10.1086/208533
  27. Shim, S., and Kotsiopulos, A. (1992), "Patronage behavior of apparel shopping: Part I. Shopping orientations, store attributes, information sources, and personal characteristics", Clothing and Textiles Research Journal, 10(2), 48-57. https://doi.org/10.1177/0887302X9201000208
  28. Tauber, E. M. (1972), "Why do people shop?", Journal of Marketing, 36(4), 46-49. https://doi.org/10.2307/1250426
  29. Rao, A. R., and Monroe, K. B. (1989), "The effect of price, brand name, and store name on buyers' perceptions of product quality: an integrative review", Journal of marketing Research, 26(3), 351-357. https://doi.org/10.2307/3172907
  30. Wetzels, M., Odekerken-Schroder, G., & Van Oppen, C. (2009), "Using PLS path modeling for assessing hierarchical construct models: Guidelines and empirical illustration", MIS quarterly, 33(1), 177-195. https://doi.org/10.2307/20650284
  31. Zeithaml, V. A. (1988), "Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence", Journal of Marketing, 52(3), 2-22. https://doi.org/10.2307/1251446